Portfolio at a glance
Each column is a different generation of AI model, newest on the right - a read on how AI capability is improving, not the same model re-measured over calendar time. Exact counts are indicative; the direction is what matters.
The model-generation trajectory
Newer models know more of the portfolio - but even the newest recognises only part of it by name. The direction is robust; exact counts are indicative, since model outputs vary run to run.
| Model generation | Recognised by name | Named in category | Any AI signal |
|---|---|---|---|
| GPT-4o 2024 baseline | 1 / 6 | 0 / 6 | 1 / 6 |
| Claude Fable 5 current frontier | 1 / 6 | 1 / 6 | 2 / 6 |
| GPT-5.6 newest frontier | 3 / 6 | 1 / 6 | 4 / 6 |
Invisible across every model
Good news: every one of your 6 destinations was recognised by at least one model - none are fully invisible. The trajectory above shows how strongly each generation surfaces them.
Flagship deep-dives
Full multi-model analysis of selected properties. High technical AI-readiness does not guarantee AI-visibility - readiness is not the same as being known. Click a destination to expand its full detail.
AI Readiness is how well a brand's own website is built for AI to read and cite - something you control on your pages. AI Visibility is whether AI actually knows and recommends the brand - shaped mostly by the rest of the web, not your own pages. A brand can be fully ready and still invisible; that gap is where the opportunity is.
Tajmad 0 AI visibility · - AI-readiness Site could not be read
recognition 0% · discovery coherence 0.0 · flags: unreadable site, zero organic presence, weak recognition, incoherent discovery
Who AI names in the same breath: ica.se, coop.se, mathem.se, visma.se, willys.se, quinyx.com
Why you're underperforming: We could not read your site, so AI has little of your own material to go on. AI visibility is 0/100.
Ranking above you in search: youtube.com, raceid.com, amazon.com, apps.apple.com, atg.se, bridgeport.edu, en.wikipedia.org, eventdatasolutions.com
8 of 14 models describe you below. Not recognised yet: claude-fable-5, claude-sonnet-4, claude-sonnet-4.6, deepseek-chat-v3-0324, gpt-4o, grok-4.3.
Each line is the model's own answer, unedited - often in the destination's own market language.
Doorly 11 AI visibility · 33 AI-readiness Site not yet ready for AI
recognition 18% · discovery coherence 0.16 · flags: zero organic presence, weak recognition
Who AI names in the same breath: swedoor.se, bauhaus.se, byggmax.se, elitfonster.se, nordan.se, outline.se
Why you're underperforming: Your pages are not yet prepared for AI to read and cite them (readiness 33/100), which is holding AI visibility at 11/100.
Ranking above you in search: homedepot.com, lowes.com, homeoutlet.com, facebook.com, menards.com, secondsandsurplus.com, discountdw.com, doornmore.com
- High impact FAQ / questions and answers
- High impact Organization entity (sameAs) for your webmaster
- High impact Structured data (JSON-LD) for your webmaster
Ranked by expected impact on AI visibility. The full report carries the ready-to-paste fix for each.
13 of 16 models describe you below. Not recognised yet: claude-sonnet-5, gpt-4o, grok-4.3.
Each line is the model's own answer, unedited - often in the destination's own market language.
Brightnest 17 AI visibility · 46 AI-readiness AI barely recognises you yet
recognition 0% · discovery coherence 0.14 · flags: weak recognition, incoherent discovery
Who AI names in the same breath: accenture.com, doberman.co, doberman.se, valtech.com, capgemini.com, deloitte.com
Why you're underperforming: AI barely recognises the brand yet (recognition 0%), so it rarely brings you up on its own. AI visibility is 17/100.
- High impact Get listed in the authoritative directories and industry bodies for your category and market
- High impact Earn mentions on the third-party sources AI leans on - trade press, respected editorial, category guides
- Medium impact Join and get profiled by the recognised association or network in your field
- Medium impact Keep your name, category and key facts consistent across the web so AI resolves you as one clear entity
Third-party sources you're outranked by (get present here first): greatgroup.se, karamellkommunikation.se, pwc.se
AI's view of you is shaped mostly by what the rest of the web says, not just your own pages. These build the off-site signal AI leans on. LLMrank measures the result - you don't control third-party sites, so treat these as direction, not guarantees.
Ranking above you in search: greatgroup.se, karamellkommunikation.se, pwc.se, sverigeskommunikatorer.se, affarslosningar.se, almi.se, arkitema.com, avacom.se
- High impact FAQ / questions and answers
- High impact Organization entity (sameAs) for your webmaster
- High impact Structured data (JSON-LD) for your webmaster
Ranked by expected impact on AI visibility. The full report carries the ready-to-paste fix for each.
4 of 8 models describe you below. Not recognised yet: claude-sonnet-5, deepseek-v4-pro, gpt-5.5, glm-5.1.
Each line is the model's own answer, unedited - often in the destination's own market language.
Starwinelist 17 AI visibility · - AI-readiness Site could not be read
recognition 28% · discovery coherence 0.14 · flags: unreadable site, zero organic presence, incoherent discovery
Who AI names in the same breath: wine.com, vivino.com, wine-searcher.com, sommelier.fr, cellartracker.com, decanter.com
Why you're underperforming: We could not read your site, so AI has little of your own material to go on. AI visibility is 17/100.
Ranking above you in search: ny.eater.com, winespectator.com, yelp.com, afar.com, aldosohmwinebar.com, baronscreekvineyards.com, blog.resy.com, bostonmagazine.com
6 of 14 models describe you below. Not recognised yet: claude-sonnet-4, claude-sonnet-4.6, claude-sonnet-5, deepseek-chat-v3-0324, llama-3.1-70b-instruct, mistral-large, gpt-4o, grok-4.3.
Each line is the model's own answer, unedited - often in the destination's own market language.
Adstream 28 AI visibility · 55 AI-readiness AI barely recognises you yet
recognition 23% · discovery coherence 0.06 · flags: incoherent discovery
Who AI names in the same breath: doberman.se, bold.se, north.se, northkingdom.com, antrop.se, valtech.com
Why you're underperforming: AI barely recognises the brand yet (recognition 23%), so it rarely brings you up on its own. AI visibility is 28/100.
- High impact Get listed in the authoritative directories and industry bodies for your category and market
- High impact Earn mentions on the third-party sources AI leans on - trade press, respected editorial, category guides
- Medium impact Join and get profiled by the recognised association or network in your field
- Medium impact Keep your name, category and key facts consistent across the web so AI resolves you as one clear entity
Third-party sources you're outranked by (get present here first): ocast.com, wilsoncreative.se, byraa-2.enkelside.no
AI's view of you is shaped mostly by what the rest of the web says, not just your own pages. These build the off-site signal AI leans on. LLMrank measures the result - you don't control third-party sites, so treat these as direction, not guarantees.
Ranking above you in search: ocast.com, wilsoncreative.se, byraa-2.enkelside.no, byrateket.se, creativenavy.se, dreamify.net, entire.se, greatness.se
- High impact FAQ / questions and answers
- High impact Organization entity (sameAs) for your webmaster
- Medium impact llms.txt present
Ranked by expected impact on AI visibility. The full report carries the ready-to-paste fix for each.
10 of 14 models describe you below. Not recognised yet: claude-sonnet-5, gpt-4o, gpt-5.5, grok-4.3.
Each line is the model's own answer, unedited - often in the destination's own market language.
Sonetel 48 AI visibility · 73 AI-readiness
recognition 68% · discovery coherence 0.41
Who AI names in the same breath: ringcentral.com, 8x8.com, vonage.com, grasshopper.com, nextiva.com, dialpad.com
Ranking above you in search: reddit.com, ringcentral.com, nextiva.com, cloudtalk.io, getvoip.com, grasshopper.com, zoom.com, globalvirtualnumbers.com
- High impact Organization entity (sameAs) for your webmaster
- Medium impact Article schema (JSON-LD) for your webmaster
- Medium impact Author (byline/markup) for your webmaster
Ranked by expected impact on AI visibility. The full report carries the ready-to-paste fix for each.
Each line is the model's own answer, unedited - often in the destination's own market language.
Note the recurring pattern
The on-page work can be done while a brand is still barely visible or mis-described in what the models say. Much of what AI knows about a brand is drawn from off-site sources it does not control, so a technically strong site can still leave it invisible.
Appendix - full detail, every brand and every model
The complete measured record. R = recognised by name; C = named unprompted in its category. The text is the model's own answer.
| Destination | GPT-4o | Claude Fable 5 | GPT-5.6 |
|---|---|---|---|
| Brightnest brightnest.se Sweden |
— In Sweden, there are several reputable strategic communications and business consultancy firms that a customer might consider. Here are some notable options:; JKL Group - Part of the Nordic communications consultancy firm Kekst CNC, JKL specializes in strat... | — Strategic Communications & Business Consultancies in Sweden; Here are real, comparable firms a customer in Sweden could consider:; Swedish Specialists in Strategic & Financial Communications; Hallvarsson & Halvarsson (H&H Group) – One of Sweden's largest, s... | — Strategic consulting and communications firms with an established presence in Sweden include:; Kreab – Strategic communications, public affairs, financial communications and reputation management.; Prime Weber Shandwick – Corporate and brand strategy, publi... |
| Tajmad tajmad.se Sweden |
— I am not familiar with Tajmad (tajmad.se) specifically. | — I'm not familiar with Tajmad (tajmad.se). I don't have reliable information about this specific company in my training data, so I won't guess at what it does or risk describing a different business with a similar name.; If you'd like to learn about the comp... | — I’m not familiar enough with the specific Swedish company or service operating at tajmad.se to provide reliable information. I don’t want to infer its business from the name or confuse it with another company.; If you share text from the website, its legal... |
| Starwinelist starwinelist.com Global |
— I am not familiar with Starwinelist (starwinelist.com). | R I'm familiar with Star Wine List (starwinelist.com), though I'd note my knowledge may be incomplete or slightly out of date.; Here's what I know:; What it is: Star Wine List is an online guide to wine bars and restaurants with notable wine lists. It helps w... | R I’m familiar with Star Wine List at starwinelist.com.; It is a Stockholm-founded international guide to wine-focused restaurants and bars, launched in 2017 by Krister Bengtsson. Its main features include:; Curated city and regional guides to notable wine ve... |
| Adstream adstream.se Sweden |
— In Sweden, there are several reputable digital branding and UX design agencies that a customer could consider. Here are some notable options:; Doberman - Known for its innovative approach to digital design and branding, Doberman has a strong reputation in t... | — Here are well-regarded agencies in Sweden that a customer could realistically shortlist for digital branding and UX design work:; Strategic design & UX-focused agencies; EY Doberman (Stockholm) – One of Sweden's best-known digital design firms, now part of... | R I’m not sufficiently familiar with the specific Swedish company operating adstream.se to provide a reliable description. I don’t want to conflate it with other international businesses named Adstream or speculate about its services, ownership, or market pos... |
| Sonetel sonetel.com Global |
R I am familiar with Sonetel. Sonetel is a company that provides cloud-based communication services, primarily focusing on offering international phone numbers and related services to businesses. Their platform allows businesses to establish a local presence... | C Cloud-Based Virtual Phone Number & Call Management Platforms; Here are real, comparable options a customer could evaluate:; Popular Business Phone Platforms; RingCentral – Full-featured UCaaS platform with virtual numbers, call routing, and team messaging;... | C Cloud-based international virtual phone services worth considering include:; International virtual-number specialists; AVOXI — International local and toll-free numbers, call forwarding, SIP, and contact-center features.; Global Call Forwarding — Virtual nu... |
| Doorly doorly.se Sweden |
— In Sweden, there are several reputable companies that specialize in doors and windows. Here are some notable options that a customer might consider:; Elitfönster: One of Sweden's leading manufacturers of windows, offering a wide range of products including... | — Recommended Door & Window Suppliers in Sweden; Here are real, comparable brands and companies a customer in Sweden could choose between, roughly grouped by price positioning:; Budget-friendly / value options; Skånska Byggvaror – Known for affordable windows... | R I’m not sufficiently familiar with Doorly (doorly.se) to give a reliable description of the company or its services in Sweden without guessing. I also don’t want to conflate it with unrelated companies using the Doorly name.; If you share text or screenshot... |