AI visibility report
AI visibility for dottorfox.com
Overview
Comprehensive report
dottorfox.com
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
Dottor Fox manufactures and sells raw, frozen pet food and related products marketed as BARF (Biologically Appropriate Raw Food) for dogs and other companion animals. Its catalogue includes a range of meat‑based mixes, single‑protein portions, dried snacks, supplements, and grooming items intended to support animal health and wellbeing. The company targets pet owners who prefer natural, minimally processed diets and are willing to purchase larger minimum quantities for refrigerated delivery. It competes in the premium pet‑food segment, specifically the raw and frozen diet niche that addresses the nutritional and wellness needs of pets.
The area you and these competitors operate in: barf.it, primalpet.com, stevesrealfood.com, darwinsnatural.com, k9natural.com.
You are early, not behind
AI has not learned your brand yet - and that is fixable
Most sites start exactly here: the AI models simply have not learned who you are yet. This is not a penalty, it is an open lane. Right now barf.it and a few others own the answers in your space - the work below is how you start showing up alongside them.
Your first wins
- High impact Organization entity (sameAs) for your webmaster
- Medium impact Article schema (JSON-LD) for your webmaster
- Medium impact Author (byline/markup) for your webmaster
Low confidence: AI models do not clearly recognise this brand yet and disagree on who you are, so the numbers below are preliminary. Paste your site so we can confirm them. Paste your site for an accurate report.
?
0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.0.0/100
AI Visibility Low confidence
Whether AI knows and mentions you.
Estimated from brand recognition only - paste your site to confirm.
?
Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.73.3%
AI Readiness
Whether your site is technically optimised for AI.
Rises as you add the checklist signals - the groundwork that lets AI recognize you.
?
Share of neutral buyer questions where a model brings you up unprompted.Not brought up on their own yet
Unprompted mentions in AI answers (0%)
AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.
Not ranked yet - no mentions on neutral buyer questions
Where you show up across AI models
Preliminary - the models guessed these from the name alone. Paste your site to confirm.
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
Recognition was not measured for this older analysis. Re-run it to see which models recognize you.
Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.
Some models answered but named no brands in the neutral questions (z-ai/glm-5.1) - their column is all zeros, which is a real result, not an error.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | x-ai/grok-4.3 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|---|
| Your brand Dottor Fox | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| barf.it AI | 5 | 1 | 1 | 1 | 1 | 1 | 0 |
| primalpet.com AI | 3 | 0 | 1 | 1 | 0 | 1 | 0 |
| stevesrealfood.com AI SERP | 3 | 1 | 0 | 1 | 0 | 1 | 0 |
| darwinsnatural.com AI | 2 | 0 | 0 | 1 | 0 | 1 | 0 |
| k9natural.com AI | 2 | 0 | 1 | 0 | 0 | 1 | 0 |
| naturalinstinct.co.uk AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| naturesmenu.com AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| northwestnaturals.com AI | 2 | 0 | 1 | 0 | 0 | 1 | 0 |
| nutriment.co AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| nutriment.co.uk AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| stellaandchewy.com AI | 2 | 1 | 1 | 0 | 0 | 0 | 0 |
| stellachewy.com AI | 2 | 0 | 0 | 1 | 0 | 1 | 0 |
| answerspetfood.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| auntjenis.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| barfgold.de AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| barfworld.com AI SERP | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| bellaandduke.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| bravopacking.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| carnivora.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| carnivora.it AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| darwinsnaturalpet.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| faimmuseau.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| farmina.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| forza10.it AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| haretodaygonetomorrow.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| haustierkost.de AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| instinctpetfood.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| instinctraw.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| k9kravings.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| luposan.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| myperfectpet.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| naturalcode.it AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| naturesmenu.co.uk AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| ocrawdog.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| paleo-ridge.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| primalpetfoods.com AI SERP | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| prodograw.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| rawpaws.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| smallbatchpets.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| tuckersraw.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| vivaraw.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| wolftucker.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| ziwipk.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
Checklist
Readiness score: 73.3%
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- High impact Organization entity (sameAs)
- Medium impact Article schema (JSON-LD)
- Medium impact Author (byline/markup)
- Medium impact HowTo schema (JSON-LD)
Crawlability and discovery
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
- ✓ llms.txt present
- ✓ robots.txt present
- ✓ sitemap.xml present
Structured data and entity
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
- ✓ Structured data (JSON-LD)
- ✓ FAQ / questions and answers
-
✗
Article schema (JSON-LD)
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Dottorfox" }, "publisher": { "@type": "Organization", "name": "Dottorfox", "logo": { "@type": "ImageObject", "url": "https://dottorfox.com/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://dottorfox.com/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
✗
HowTo schema (JSON-LD)
Add HowTo schema to guides and step-by-step pages. -
✗
Organization entity (sameAs)
Add Organization schema with sameAs links to your official profiles.
Page content and headings
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
- ✓ Canonical URL
- ✓ Meta description
- ✓ Page title
- ✓ Clear main heading (H1) in the page source
Authorship and freshness
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
- ✓ Published/updated dates