AI visibility report
AI visibility for dottorfox.com
Overview
AI visibility for
dottorfox.com
Area and context
Dottor Fox manufactures and sells raw, frozen pet food and related products marketed as BARF (Biologically Appropriate Raw Food) for dogs and other companion animals. Its catalogue includes a range of meat‑based mixes, single‑protein portions, dried snacks, supplements, and grooming items intended to support animal health and wellbeing. The company targets pet owners who prefer natural, minimally processed diets and are willing to purchase larger minimum quantities for refrigerated delivery. It competes in the premium pet‑food segment, specifically the raw and frozen diet niche that addresses the nutritional and wellness needs of pets.
The area you and these competitors operate in: barf.it, primalpet.com, stevesrealfood.com, darwinsnatural.com, k9natural.com.
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
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0-100. Higher = AI names you more often on neutral buyer questions.26.7/100
Your AI visibility score ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
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Share of neutral buyer questions where a model brings you up unprompted.Not brought up on their own yet
Unprompted mentions in AI answers (0%)
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Share of best-practice (AEO) signals in place for AI visibility.66.7%
Best practice (AEO)
Not ranked yet - no mentions on neutral buyer questions
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.
Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | x-ai/grok-4.3 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|---|
| Your brand Dottorfox | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| barf.it AI | 5 | 1 | 1 | 1 | 1 | 1 | 0 |
| primalpet.com AI | 3 | 0 | 1 | 1 | 0 | 1 | 0 |
| stevesrealfood.com AI SERP | 3 | 1 | 0 | 1 | 0 | 1 | 0 |
| darwinsnatural.com AI | 2 | 0 | 0 | 1 | 0 | 1 | 0 |
| k9natural.com AI | 2 | 0 | 1 | 0 | 0 | 1 | 0 |
| naturalinstinct.co.uk AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| naturesmenu.com AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| northwestnaturals.com AI | 2 | 0 | 1 | 0 | 0 | 1 | 0 |
| nutriment.co AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| nutriment.co.uk AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| stellaandchewy.com AI | 2 | 1 | 1 | 0 | 0 | 0 | 0 |
| stellachewy.com AI | 2 | 0 | 0 | 1 | 0 | 1 | 0 |
| answerspetfood.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| auntjenis.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| barfgold.de AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| barfworld.com AI SERP | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| bellaandduke.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| bravopacking.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| carnivora.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| carnivora.it AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| darwinsnaturalpet.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| faimmuseau.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| farmina.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| forza10.it AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| haretodaygonetomorrow.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| haustierkost.de AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| instinctpetfood.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| instinctraw.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| k9kravings.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| luposan.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| myperfectpet.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| naturalcode.it AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| naturesmenu.co.uk AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| ocrawdog.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| paleo-ridge.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| primalpetfoods.com AI SERP | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| prodograw.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| rawpaws.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| smallbatchpets.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| tuckersraw.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| vivaraw.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| wolftucker.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| ziwipk.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
Checklist
Readiness score: 66.7%
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- High impact Organization entity (sameAs)
- Medium impact Article schema (JSON-LD)
- Medium impact Author (byline/markup)
- Medium impact HowTo schema (JSON-LD)
- Medium impact llms.txt present
Crawlability and discovery
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
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llms.txt present
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Dottorfox > One-line summary of what Dottorfox does and who it is for. https://dottorfox.com ## Key pages - [Home](https://dottorfox.com/): what Dottorfox offers, in brief - [About](https://dottorfox.com/about): who Dottorfox is - [Contact](https://dottorfox.com/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Dottorfox, kept current. - ✓ robots.txt present
- ✓ sitemap.xml present
Structured data and entity
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
- ✓ Structured data (JSON-LD)
- ✓ FAQ / questions and answers
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✗
Article schema (JSON-LD)
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Dottorfox" }, "publisher": { "@type": "Organization", "name": "Dottorfox", "logo": { "@type": "ImageObject", "url": "https://dottorfox.com/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://dottorfox.com/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
✗
HowTo schema (JSON-LD)
Add HowTo schema to guides and step-by-step pages. -
✗
Organization entity (sameAs)
Add Organization schema with sameAs links to your official profiles.
Page content and headings
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
- ✓ Canonical URL
- ✓ Meta description
- ✓ Page title
- ✓ Clear main heading (H1) in the page source
Authorship and freshness
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
- ✓ Published/updated dates