AI visibility report
AI visibility for ikea.com
Overview
AI visibility for
ikea.com
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
The company operates a global retail business that designs, manufactures, and sells furniture and home accessories for a wide range of living spaces. Its core offering consists of flat‑pack furniture, décor items, and related services intended to help consumers furnish and personalize their homes affordably. The primary customers are households and individual shoppers seeking functional, stylish solutions for everyday living on modest budgets. By providing design ideas, storage concepts, and a broad product assortment, the firm competes in the home‑furnishings and interior‑decor market, addressing the need for accessible, ready‑to‑assemble home improvement solutions.
The area you and these competitors operate in: jysk.com, jysk.se, wayfair.com, amazon.com, habitat.co.uk.
?
0-100. Higher = AI names you more often on neutral buyer questions.57.4/100
Your AI visibility score ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
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Share of neutral buyer questions where a model brings you up unprompted.55.6%
Unprompted mentions in AI answers
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Your position among all brands AI named.#1 / 15
Rank
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Share of best-practice (AEO) signals in place for AI visibility.60.0%
Best practice (AEO)
You rank #1 of 15 on AI mentions (neutral questions)
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|
| Your brand Ikea | 5 | 1 | 1 | 1 | 1 | 1 |
| jysk.com AI | 4 | 1 | 1 | 1 | 1 | 0 |
| jysk.se AI | 4 | 1 | 1 | 1 | 1 | 0 |
| wayfair.com AI | 4 | 1 | 0 | 1 | 1 | 1 |
| amazon.com AI | 3 | 0 | 0 | 1 | 1 | 1 |
| habitat.co.uk AI | 3 | 0 | 1 | 1 | 1 | 0 |
| walmart.com AI | 3 | 0 | 0 | 1 | 1 | 1 |
| argos.co.uk AI | 2 | 0 | 1 | 0 | 1 | 0 |
| conforama.fr AI | 2 | 0 | 1 | 0 | 1 | 0 |
| muji.com AI | 2 | 0 | 1 | 0 | 1 | 0 |
| structube.com AI | 2 | 1 | 0 | 0 | 1 | 0 |
| target.com AI | 2 | 0 | 0 | 1 | 1 | 0 |
| dunelm.com AI | 1 | 0 | 0 | 0 | 1 | 0 |
| homesense.com AI | 1 | 0 | 0 | 0 | 1 | 0 |
| next.co.uk AI | 1 | 0 | 1 | 0 | 0 | 0 |
Checklist
Readiness score: 60.0%
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- Medium impact Article schema (JSON-LD)
- Medium impact Author (byline/markup)
- Medium impact HowTo schema (JSON-LD)
- Medium impact llms.txt present
- Medium impact Published/updated dates
- Lower impact sitemap.xml present
Crawlability and discovery
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
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llms.txt present
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Ikea > One-line summary of what Ikea does and who it is for. https://ikea.com ## Key pages - [Home](https://ikea.com/): what Ikea offers, in brief - [About](https://ikea.com/about): who Ikea is - [Contact](https://ikea.com/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Ikea, kept current. - ✓ robots.txt present
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✗
sitemap.xml present
Publish a sitemap.xml so your content is found.
Structured data and entity
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
- ✓ Structured data (JSON-LD)
- ✓ FAQ / questions and answers
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Article schema (JSON-LD)
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Ikea" }, "publisher": { "@type": "Organization", "name": "Ikea", "logo": { "@type": "ImageObject", "url": "https://ikea.com/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://ikea.com/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
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HowTo schema (JSON-LD)
Add HowTo schema to guides and step-by-step pages. - ✓ Organization entity (sameAs)
Page content and headings
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
- ✓ Canonical URL
- ✓ Meta description
- ✓ Page title
- ✓ Clear main heading (H1) in the page source
Authorship and freshness
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
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Published/updated dates
Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).