AI visibility report
AI visibility for zalando.com
Overview
AI visibility for
zalando.com
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
The company operates an online retail platform that sells a wide range of apparel, footwear, accessories, and beauty products. It curates items from numerous brands and presents them through a searchable catalogue aimed at consumers looking for current fashion trends. The primary customers are individual shoppers, including women, men, and children, primarily in the Swedish market but also serving broader European audiences. By offering home delivery, free returns, and a subscription‑free shopping experience, the service competes in the e‑commerce fashion segment, fulfilling the need for convenient, one‑stop online purchasing of clothing and related goods.
The area you and these competitors operate in: asos.com, farfetch.com, net-a-porter.com, ssense.com, amazon.com.
?
0-100. Higher = AI names you more often on neutral buyer questions.43.3/100
Your AI visibility score ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
?
Share of neutral buyer questions where a model brings you up unprompted.50.0%
Unprompted mentions in AI answers
?
Your position among all brands AI named.#1 / 42
Rank
?
Share of best-practice (AEO) signals in place for AI visibility.33.3%
Best practice (AEO)
You rank #1 of 42 on AI mentions (neutral questions)
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | x-ai/grok-4.3 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|---|
| Your brand Zalando | 6 | 1 | 1 | 1 | 1 | 1 | 1 |
| asos.com AI SERP | 6 | 1 | 1 | 1 | 1 | 1 | 1 |
| farfetch.com AI | 6 | 1 | 1 | 1 | 1 | 1 | 1 |
| net-a-porter.com AI | 6 | 1 | 1 | 1 | 1 | 1 | 1 |
| ssense.com AI | 6 | 1 | 1 | 1 | 1 | 1 | 1 |
| amazon.com AI SERP | 5 | 1 | 1 | 1 | 1 | 0 | 1 |
| mytheresa.com AI | 5 | 1 | 1 | 0 | 1 | 1 | 1 |
| nordstrom.com AI SERP | 5 | 1 | 1 | 1 | 1 | 0 | 1 |
| revolve.com AI | 5 | 1 | 1 | 1 | 1 | 0 | 1 |
| shopbop.com AI | 5 | 1 | 1 | 1 | 1 | 0 | 1 |
| bloomingdales.com AI | 2 | 0 | 1 | 0 | 1 | 0 | 0 |
| boohoo.com AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| macys.com AI SERP | 2 | 0 | 0 | 1 | 1 | 0 | 0 |
| matchesfashion.com AI | 2 | 1 | 0 | 0 | 0 | 1 | 0 |
| prettylittlething.com AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| shein.com AI | 2 | 1 | 0 | 0 | 1 | 0 | 0 |
| 24s.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| aboutyou.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| aboutyou.de AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| anthropologie.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| debenhams.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| fashionnova.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| freepeople.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| hm.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| johnlewis.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| laredoute.fr AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| luisaviaroma.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| marksandspencer.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| mrporter.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| neimanmarcus.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| next.co.uk AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| saks.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| saksfifthavenue.com AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| selfridges.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| theiconic.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| therealreal.com AI | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| uniqlo.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| urbanoutfitters.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| very.co.uk AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| vestiairecollective.com AI | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| zappos.com AI SERP | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| zara.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
Checklist
Readiness score: 33.3%
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- High impact Organization entity (sameAs)
- High impact Structured data (JSON-LD)
- Medium impact Article schema (JSON-LD)
- Medium impact Author (byline/markup)
- Medium impact Clear main heading (H1) in the page source
- Medium impact HowTo schema (JSON-LD)
- Medium impact llms.txt present
- Medium impact Published/updated dates
- Lower impact Open Graph tags
- Lower impact sitemap.xml present
Crawlability and discovery
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
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llms.txt present
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Zalando > One-line summary of what Zalando does and who it is for. https://zalando.com ## Key pages - [Home](https://zalando.com/): what Zalando offers, in brief - [About](https://zalando.com/about): who Zalando is - [Contact](https://zalando.com/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Zalando, kept current. - ✓ robots.txt present
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✗
sitemap.xml present
Publish a sitemap.xml so your content is found.
Structured data and entity
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
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✗
Structured data (JSON-LD)
Add schema.org JSON-LD (Organization/Product/FAQ).Organization schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Zalando", "url": "https://zalando.com", "logo": "https://zalando.com/logo.png", "description": "One or two plain sentences describing what Zalando does and who it is for.", "sameAs": [ "https://www.linkedin.com/company/your-company" ] } </script> - ✓ FAQ / questions and answers
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Article schema (JSON-LD)
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Zalando" }, "publisher": { "@type": "Organization", "name": "Zalando", "logo": { "@type": "ImageObject", "url": "https://zalando.com/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://zalando.com/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
✗
HowTo schema (JSON-LD)
Add HowTo schema to guides and step-by-step pages. -
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Organization entity (sameAs)
Add Organization schema with sameAs links to your official profiles.
Page content and headings
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
- ✓ Canonical URL
- ✓ Meta description
- ✓ Page title
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Clear main heading (H1) in the page source
Have a clear H1 stating what the page is about, in server-rendered HTML.
Authorship and freshness
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
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✗
Published/updated dates
Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).