LLMrank

AI visibility report

AI visibility for zalando.com

Overview

Comprehensive report

zalando.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

The company operates an online retail platform that sells a wide range of apparel, footwear, accessories, and beauty products. It curates items from numerous brands and presents them through a searchable catalogue aimed at consumers looking for current fashion trends. The primary customers are individual shoppers, including women, men, and children, primarily in the Swedish market but also serving broader European audiences. By offering home delivery, free returns, and a subscription‑free shopping experience, the service competes in the e‑commerce fashion segment, fulfilling the need for convenient, one‑stop online purchasing of clothing and related goods.

The area you and these competitors operate in: asos.com, amazon.com, amazon.se, farfetch.com, nordstrom.com.

0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

75.6/100

AI Visibility

For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

Recognised by AI, by name100%

Named unprompted, in your category39%

Whether AI knows and mentions you.

Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

33.3%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

Your position among all brands AI named.

#7 / 74

Rank

Improves as you gain mentions the higher-ranked brands already have.

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

You rank #7 of 74 on AI mentions (neutral questions)

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Likely newer than some models' knowledge

We measure what each AI model learned during training, bounded by its knowledge cutoff. When a model trained before your name existed, it cannot mention you - so absence in an older model alongside presence in a newer one points to a cutoff gap rather than weak visibility.

You are absent in google/gemini-2.5-flash, whose knowledge ends around Jan 2025. If your current name or brand is more recent than that, those models may simply not know you yet - this looks like low visibility, but it can be a timing gap, not a quality one.

Models with more recent knowledge already see you: anthropic/claude-fable-5, anthropic/claude-opus-5, anthropic/claude-sonnet-4.6, anthropic/claude-sonnet-5, deepseek/deepseek-v4-pro, openai/gpt-5.5, openai/gpt-5.6-sol, x-ai/grok-4.3. As models with newer cutoffs roll out, they tend to pick you up faster.

Brand	Mentions	anthropic/claude-fable-5	anthropic/claude-opus-5	anthropic/claude-sonnet-4	anthropic/claude-sonnet-4.6	anthropic/claude-sonnet-5	deepseek/deepseek-chat-v3-0324	deepseek/deepseek-v4-pro	google/gemini-2.5-flash	google/gemini-3.6-flash	meta-llama/llama-3.1-70b-instruct	mistralai/mistral-large	openai/gpt-4o	openai/gpt-5.5	openai/gpt-5.6-sol	x-ai/grok-4.3	x-ai/grok-4.5	z-ai/glm-5.1	z-ai/glm-5.2
Your brand Zalando	14	1	1	1	1	1	1	1	0 Knows you - not unprompted	0 Knows you - not unprompted	1	1	1	1	1	1	1	0 Knows you - not unprompted	0 Knows you - not unprompted
asos.com AI SERP	21	2	1	1	1	1	2	1	1	1	2	2	1	1	1	1	1	0	1
amazon.com AI SERP	17	2	1	1	0	2	2	1	1	0	1	2	0	1	0	0	1	1	1
amazon.se AI	17	2	1	1	0	2	2	1	1	0	1	2	0	1	0	0	1	1	1
farfetch.com AI	17	1	1	1	1	1	1	1	1	0	1	2	1	1	1	1	1	0	1
nordstrom.com AI SERP	16	2	1	1	1	1	1	0	1	0	2	2	1	1	1	0	1	0	0
net-a-porter.com AI	15	1	1	1	1	1	1	1	1	0	1	1	1	1	1	1	0	0	1
revolve.com AI	14	1	0	1	1	1	1	0	1	0	0	2	1	1	1	1	1	0	1
boohoo.com AI	12	1	1	0	1	0	1	1	1	0	1	2	1	1	1	0	0	0	0
ssense.com AI	12	1	1	1	0	1	1	0	1	0	1	1	0	1	1	1	1	0	0
macys.com AI SERP	11	1	1	1	0	1	0	0	1	0	0	2	1	1	1	0	1	0	0
shein.com AI	9	1	1	0	1	0	1	0	1	0	0	2	0	1	1	0	0	0	0
shopbop.com AI	9	0	0	1	0	1	1	0	1	0	0	0	1	1	1	0	1	0	1
zappos.com AI SERP	8	2	0	0	0	1	1	1	1	0	1	0	0	0	0	0	1	0	0
bloomingdales.com AI	7	0	1	1	0	1	0	0	1	0	1	1	0	1	0	0	0	0	0
mytheresa.com AI	6	1	1	0	1	0	1	1	0	0	0	1	0	0	0	0	0	0	0
matchesfashion.com AI	5	0	0	1	1	0	1	0	0	0	1	1	0	0	0	0	0	0	0
prettylittlething.com AI	5	1	0	0	1	0	0	0	1	0	0	1	0	0	1	0	0	0	0
zara.com AI	5	0	0	0	0	0	1	1	0	0	0	2	0	1	0	0	0	0	0
aboutyou.de AI	4	0	1	0	0	0	0	1	0	0	0	1	0	0	1	0	0	0	0
hm.com AI	4	0	0	0	0	0	1	0	0	0	0	2	0	1	0	0	0	0	0
sephora.com AI SERP	4	0	0	0	1	0	1	0	1	0	0	0	1	0	0	0	0	0	0
johnlewis.com AI	3	1	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
modaoperandi.com AI	3	0	0	0	0	0	0	0	1	0	1	1	0	0	0	0	0	0	0
next.co.uk AI	3	1	1	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0
cultbeauty.co.uk AI	2	0	0	0	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0
laredoute.fr AI	2	0	1	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
lookfantastic.com AI	2	0	0	0	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0
lyst.com AI	2	0	0	0	0	0	1	0	0	0	0	1	0	0	0	0	0	0	0
namshi.com AI	2	0	0	0	0	1	0	0	0	0	0	1	0	0	0	0	0	0	0
neimanmarcus.com AI	2	0	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
otto.de AI	2	0	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
saks.com AI	2	0	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
saksoff5th.com AI	2	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
selfridges.com AI	2	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
theiconic.com.au AI	2	0	1	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0
urbanoutfitters.com AI	2	0	0	0	0	0	0	0	0	0	0	0	0	1	1	0	0	0	0
24s.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
adidas.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
anthropologie.com AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
bergdorfgoodman.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
davidjones.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
depop.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
dillards.com AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
ebay.com AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
elcorteingles.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
etsy.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
fenwick.co.uk AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
freepeople.com AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
galerieslafayette.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
harrods.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
harveynichols.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
kohls.com AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
liberty.co.uk AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
marksandspencer.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
missguided.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
mrporter.com AI	1	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0
myer.com.au AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
myntra.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
nastygal.com AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
nike.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
ounass.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
poshmark.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
printemps.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
saksfifthavenue.com AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
shopee.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
simons.ca AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
temu.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
thebay.com AI	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
theoutnet.com AI	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
ulta.com AI SERP	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
uniqlo.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
vinted.com AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
zozo.jp AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0

Show all 73 competitors

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Checklist

Readiness score: 33.3%

Priority actions

Do these first - ranked by expected impact on your AI visibility.

High impact Organization entity (sameAs)
High impact Structured data (JSON-LD)
Medium impact Clear main heading (H1) in the page source
Medium impact Published/updated dates
Medium impact llms.txt present
Medium impact Article schema (JSON-LD)
Medium impact Author (byline/markup)
Medium impact HowTo schema (JSON-LD)
Lower impact Open Graph tags
Lower impact sitemap.xml present

Crawlability and discovery

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

✗ llms.txt present
Add an llms.txt that describes your service for AI crawlers.

llms.txt (place at {base_url}/llms.txt)

# Zalando
> One-line summary of what Zalando does and who it is for.

https://zalando.com

## Key pages
- [Home](https://zalando.com/): what Zalando offers, in brief
- [About](https://zalando.com/about): who Zalando is
- [Contact](https://zalando.com/contact): how to get in touch

## Notes
Written for AI assistants: plain facts about Zalando, kept current.

✓ robots.txt present
✗ sitemap.xml present
Publish a sitemap.xml so your content is found.

Structured data and entity

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

✗ Structured data (JSON-LD)
Add schema.org JSON-LD (Organization/Product/FAQ).

Organization schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Zalando",
  "url": "https://zalando.com",
  "logo": "https://zalando.com/logo.png",
  "description": "One or two plain sentences describing what Zalando does and who it is for.",
  "sameAs": [
    "https://www.linkedin.com/company/your-company"
  ]
}
</script>

✓ FAQ / questions and answers

✗ Article schema (JSON-LD)
Mark up articles and guides with Article schema (author, publisher, datePublished).

Article schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Zalando"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Zalando",
    "logo": {
      "@type": "ImageObject",
      "url": "https://zalando.com/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://zalando.com/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>

✗ HowTo schema (JSON-LD)
Add HowTo schema to guides and step-by-step pages.
✗ Organization entity (sameAs)
Add Organization schema with sameAs links to your official profiles.

Page content and headings

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

✓ Canonical URL
✗ Open Graph tags
Add OG tags for sharing and previews.
✓ Meta description
✓ Page title
✗ Clear main heading (H1) in the page source
Have a clear H1 stating what the page is about, in server-rendered HTML.

Authorship and freshness

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

✗ Author (byline/markup)
State the author with markup (author in JSON-LD, rel=author or meta name=author).
✗ Published/updated dates
Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).