AI visibility
How your company shows up when someone asks an AI model instead of using a search engine.
AI visibility is how present your company is when people ask an AI assistant a question instead of typing it into a search engine. When someone asks for the best option in your field, you are either part of the answer or you are not.
More and more buying decisions now start with a question to an AI model rather than a list of links. If the model knows you, brings you up in the right context and describes you accurately, you are visible. If it skips you or talks about others instead, you are invisible in exactly the moment a decision is being made.
AI visibility is the umbrella idea behind the work the market calls GEO and AEO. It is not the same as ranking in a search engine, because a model answers in its own words rather than handing back a page of results.
Read more How to be visible in AI search
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