E-E-A-T (experience, expertise, authoritativeness, trustworthiness)
The signals of quality and credibility that AI and search engines lean on to decide whether to trust and cite you.
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, the qualities that signal whether a source is credible.
Both search engines and AI assistants lean on these signals when deciding whether to trust you and put you forward as a source rather than someone else.
Strengthening them, by showing real expertise, earning recognition and being demonstrably trustworthy, makes you a safer company for an AI to cite.
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