SEO (search engine optimisation)
Making your site rank in traditional search engines. The groundwork AI visibility builds on.
SEO, search engine optimisation, is the long-established practice of making your site rank well in traditional search engines.
It is the groundwork. Many of the same foundations, clear content, a readable site and a trustworthy reputation, also help AI assistants understand you.
AI visibility (GEO and AEO) builds on that foundation but answers a newer question: not how your page ranks, but how AI assistants describe and cite you when they answer in their own words.
Read more GEO, AEO and SEO explained, in plain terms
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