All terms

Structured data (JSON-LD)

Machine-readable facts about your company so AI and search engines describe you correctly.

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Structured data is machine-readable information about your company and pages, written in a format such as JSON-LD that AI and search engines can read without guessing.

Instead of leaving a model to infer who you are from prose, structured data states it plainly: your name, what you do, your key details. That makes correct, confident descriptions far more likely.

It is one of the more reliable signals for helping AI identify you as a clearly defined company rather than confusing you with something similarly named.

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