Zero-click
When people get their answer straight from a search or AI result without clicking through.
Zero-click describes the now-common situation where people get their answer straight from a search or AI result and never click through to a website.
It changes what visibility means. If the answer is delivered without a click, being named and described well inside that answer matters more than winning the click that no longer happens.
In an AI-first world, being the answer can be more valuable than being a link, because for many questions the link is never followed.
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