LLMrank

AI visibility for doorly.se

Market: Sweden (sv)

Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.

?0-100. Higher = AI names you more often on neutral buyer questions.

13.3/100

Your AI visibility score

For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

?Share of neutral buyer questions where AI mentions you.

Not visible yet

Organic presence in AI answers (0%)

?Share of best-practice (AEO) signals in place for AI visibility.

33.3%

Best practice (AEO)

See the checklist

Area and context

Doorly är en svensk återförsäljare som erbjuder ett brett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar, främst riktat mot privatpersoner som renoverar eller bygger sina hem. Företaget marknadsför sina produkter som högkvalitativa men prisvärda, med möjlighet till anpassning och leverans direkt från fabrik till kundens adress. Utbudet omfattar olika material, stilar och energiprestanda för att möta både estetiska och funktionella krav i bostadsbyggande. Doorly konkurrerar inom bygg- och renoveringssegmentet, där huvuduppgiften är att förse hushåll med komponenter som förbättrar husets säkerhet, energieffektivitet och visuella intryck. Kundservice, installationstjänster och digitala köpguides stödjer köpprocessen för slutkonsumenten.

The area you and these competitors operate in: mat.se, ica.se, byggmax.se, coop.se, mathem.se.

Where you show up across AI models

Not ranked yet - no mentions on neutral buyer questions

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Note: some models did not answer every question this run (openai/gpt-5.5, z-ai/glm-5.1); their column may understate them.

Brand Mentions anthropic/claude-sonnet-4anthropic/claude-sonnet-4.6deepseek/deepseek-chat-v3-0324deepseek/deepseek-v4-progoogle/gemini-2.5-flashmeta-llama/llama-3.1-70b-instructmistralai/mistral-largeopenai/gpt-4oopenai/gpt-5.5x-ai/grok-4.3z-ai/glm-5.1
Your brand Doorly 0 0 0 0 0 0 0 0 0 0 0 0
mat.se AI 9 0 1 1 1 1 2 1 1 0 0 1
ica.se AI 8 1 0 2 0 1 2 1 0 0 0 1
byggmax.se AI 5 0 0 0 1 1 1 1 0 0 0 1
coop.se AI 5 0 0 2 0 0 1 1 0 0 0 1
mathem.se AI 3 1 0 1 0 0 0 1 0 0 0 0
axfood.se AI 2 0 0 0 0 1 0 0 0 0 0 1
beijerbygg.se AI 1 0 0 0 0 0 0 0 0 0 0 1
k-rauta.se AI 1 0 0 0 0 1 0 0 0 0 0 0
linasmatkasse.se AI 1 0 0 0 0 0 0 1 0 0 0 0
matsmart.se AI 1 0 0 0 0 0 0 1 0 0 0 0
willys.se AI 1 0 0 0 0 0 0 1 0 0 0 0

Not satisfied? Change competitors

Suggested competitors to add

We found these competitors in your category. Add them to track them in your report.

  • amido.se Add
  • aptus.se Add
  • assaabloyopeningsolutions.se Add
  • axema.se Add
  • billetto.se Add

+20 more in Competitors

14 international competitors hidden. Show in Competitors

Your visibility over time

Each AI model knows the world up to a point in time. This timeline lines up the models, when you first showed up in each one, and your visibility score across measurements - so you can see how your presence is moving.

AI models (by what they know)

GPT-4o
Llama 3.1 70B
Claude Sonnet 4.6

When you first showed up

GPT-4o
Llama 3.1 70B
Claude Sonnet 4.6

Visibility score over measurements

13.3
2023-10 2026-06

No fixed date available for: GPT-5.5, Gemini 2.5 Flash, GLM-5.1, DeepSeek V4 Pro, Grok 4.3, Claude Sonnet 4, DeepSeek V3 (0324), Mistral Large

How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

This reflects what each AI model learned during training, bounded by its knowledge cutoff - not a live, source-cited answer. See the models and their cutoffs

?AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4

Jag kan inte bekräfta exakt vad företaget på doorly.se erbjuder eller vilka deras specifika tjänster är, eftersom jag inte har tillgång till aktuell information om denna webbplats eller företaget bakom den. För att få korrekt information om Doorly och vad de erbjuder på den svenska marknaden skulle jag rekommendera att du besöker deras webbplats direkt på doorly.se eller kontaktar dem för att få en exakt beskrivning av deras tjänster och målgrupp.

anthropic/claude-sonnet-4.6

Jag har inte tillförlitlig information om just det företag som finns på doorly.se och kan därför inte med säkerhet beskriva vad de erbjuder. Jag vill inte riskera att blanda ihop det med ett annat företag med liknande namn (t.ex. finns det andra "Doorly"-varumärken internationellt inom t.ex. musikbranschen). Mitt råd: Besök doorly.se direkt för korrekt och aktuell information om vad just detta svenska företag erbjuder.

deepseek/deepseek-chat-v3-0324

Jag kan inte bekräfta exakt vad företaget Doorly (doorly.se) erbjuder eftersom jag inte har tillgång till realtidsdata eller deras officiella webbplatsinformation. För att få en korrekt beskrivning av företaget och dess verksamhet i den svenska marknaden rekommenderar jag att du besöker deras webbplats (doorly.se) eller kontaktar dem direkt. Alternativt kan du söka efter recensioner, nyhetsartiklar eller deras officiella sociala medier för mer information.

deepseek/deepseek-v4-pro

Jag kan inte bekräfta något specifikt företag som heter Doorly verksamt i Sverige baserat på den information jag har tillgänglig. Webbadressen doorly.se verkar i skrivande stund inte leda till en aktiv, innehållsrik webbplats för ett etablerat företag med den exakta beskrivningen. Det är möjligt att du tänker på Dooria (dooria.se), som är en etablerad svensk e-handlare specialiserad på dörrar och fönster.

google/gemini-2.5-flash

Jag kan inte med säkerhet säga vad företaget bakom doorly.se exakt erbjuder, då webbplatsen för närvarande verkar vara under uppbyggnad eller inte aktiv med innehåll som beskriver deras tjänster. När jag besöker doorly.se får jag upp en sida som indikerar att webbplatsen är "Coming Soon" eller liknande, utan detaljerad information om deras verksamhet. Därför kan jag inte beskriva vad just detta företag erbjuder eller vem det är till för.

meta-llama/llama-3.1-70b-instruct

Doorly är ett svenskt företag som erbjuder en plattform för digitala dörröppnare och tillträdessystem. De hjälper fastighetsägare, bostadsrättsföreningar och hyresvärdar att hantera tillträde och access till byggnader och lägenheter på ett säkert och effektivt sätt. Doorly erbjuder en molnbaserad lösning som gör det möjligt för användare att öppna dörrar med hjälp av en mobilapp, utan behov av fysiska nycklar.

mistralai/mistral-large

Jag kan inte hitta tillförlitlig information om Doorly (doorly.se) som bekräftar exakt vad företaget erbjuder eller vilken målgrupp det riktar sig till. Webbplatsen verkar vara relativt ny eller inte särskilt synlig i offentliga källor, vilket gör det svårt att ge en säker beskrivning. Om du har mer specifik information om företaget (t.ex. deras egen beskrivning, produkter/tjänster eller bransch) kan jag hjälpa dig att formulera en kort sammanfattning utifrån det.

openai/gpt-4o

Jag har tyvärr ingen specifik information om företaget Doorly på doorly.se. Om du söker detaljerad information om deras tjänster och målgrupp rekommenderar jag att du besöker deras webbplats direkt eller kontaktar dem för mer information.

openai/gpt-5.5

Jag kan inte bekräfta exakt vilket företag som avses med doorly.se utifrån tillgänglig information här. Därför vill jag inte riskera att beskriva ett annat företag med liknande namn. Om du skickar en kort text från webbplatsen eller anger bransch/erbjudande kan jag sammanfatta vad just Doorly erbjuder och vem det riktar sig till på den svenska marknaden.

x-ai/grok-4.3

Jag kan inte bekräfta exakt vilket företag som finns på doorly.se eller vad det erbjuder.

z-ai/glm-5.1

Doorly (verksamt på doorly.se) är ett svenskt proptech-företag (fastighetsteknik) som fokuserar på digital hemtillgång och smarta lås. Vad företaget erbjuder: Doorly erbjuder en digital plattform och app som ersätter traditionella fysiska nycklar och portkoder. Systemet låter boende öppna dörrar och portar direkt via sin smartphone.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

  • Doorly is a Swedish company offering a digital platform for managing bookings and shared resources, mainly for housing cooperatives and property companies.

    From: google/gemini-2.5-flash

  • Doorly provides a booking system via app and web portal for residents to reserve common spaces such as laundry rooms, guest apartments, association rooms, sauna, gym, parking spots, and other shared resources.

    From: google/gemini-2.5-flash

  • Doorly integrates digital keys/pass systems allowing residents access to booked spaces through the app or tags, eliminating physical keys.

    From: google/gemini-2.5-flash

  • Doorly offers communication tools for boards to send information, news, and messages directly to residents through the platform.

    From: google/gemini-2.5-flash

  • Doorly provides overview and statistics tools for boards to monitor bookings, usage, and possibly billing data.

    From: google/gemini-2.5-flash

  • Doorly simplifies administration for boards by automating booking processes and reducing manual handling.

    From: google/gemini-2.5-flash

  • Doorly's primary target customers are housing cooperatives (BRF).

    From: google/gemini-2.5-flash

  • Doorly also serves property companies that own and manage properties with shared resources.

    From: google/gemini-2.5-flash

  • The end users are residents in housing cooperatives or properties who can book and use common facilities more easily.

    From: google/gemini-2.5-flash

  • Doorly is a digital solution for smarter management and use of common spaces in multi‑family buildings in Sweden.

    From: google/gemini-2.5-flash

  • There is a Swedish limited company registered under the name Doorly AB.

    From: deepseek/deepseek-v4-pro

  • Doorly may be a small or newer company not listed in the assistant's sources.

    From: openai/gpt-4o

  • Doorly's website is doorly.se.

    From: anthropic/claude-sonnet-4

  • Doorly is a Swedish company offering a platform for digital door openers and access control.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly helps property owners, housing cooperatives, and landlords manage property access securely and efficiently.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly provides a cloud‑based solution allowing users to open doors via a mobile app, without physical keys.

    From: meta-llama/llama-3.1-70b-instruct

  • The solution enables access for residents, guests, and service providers, improving security and reducing key‑management issues.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly targets property owners, housing cooperatives, landlords, and residents seeking a simple, secure entry solution.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly is a Swedish company.

    From: openai/gpt-5.5

  • Doorly provides a digital platform for automating rental processes, maintenance handling, and landlord‑tenant communication.

    From: deepseek/deepseek-chat-v3-0324

  • Doorly’s primary customers are property owners, managers, and landlords in Sweden.

    From: deepseek/deepseek-chat-v3-0324

  • Doorly’s services include digital lease management, maintenance reporting via app or web, automated payment reminders, and document management.

    From: deepseek/deepseek-chat-v3-0324

  • Doorly offers smart door solutions for homes and properties.

    From: mistralai/mistral-large

  • Doorly provides digital door locks and access systems controllable via mobile app.

    From: mistralai/mistral-large

  • Doorly’s locks support remote opening, time‑limited keys, and integration with Google Home or Apple HomeKit.

    From: mistralai/mistral-large

  • Doorly offers access‑management solutions for landlords and property owners with central administration.

    From: mistralai/mistral-large

  • Doorly emphasizes security with encrypted communication and optional biometric authentication.

    From: mistralai/mistral-large

  • Doorly serves private individuals, property owners/landlords, and businesses such as offices or coworking spaces.

    From: mistralai/mistral-large

  • Doorly is a relatively new or niche company with a variable product range.

    From: mistralai/mistral-large

  • Doorly offers a digital door/passage solution for properties.

    From: openai/gpt-5.5

  • The solution handles access, gate opening, and permissions via mobile or digital systems.

    From: openai/gpt-5.5

  • Doorly primarily serves housing cooperatives, property owners, property managers, and residents.

    From: openai/gpt-5.5

  • Doorly provides a digital platform/app that acts as a central hub for property communication and information.

    From: google/gemini-2.5-flash

  • The platform enables direct communication between boards/managers and residents via messages, news feeds, and booking tools.

    From: google/gemini-2.5-flash

  • Doorly’s system manages bookings of common areas, fault reports, and document handling such as statutes and annual reports.

    From: google/gemini-2.5-flash

  • Doorly aims to increase transparency and resident participation by consolidating all information in one place.

    From: google/gemini-2.5-flash

  • The primary target customers are Swedish housing cooperatives (BRFs).

    From: google/gemini-2.5-flash

  • Doorly also serves property owners of rental buildings.

    From: google/gemini-2.5-flash

  • The service is offered to residents of BRFs and rental properties as indirect users.

    From: google/gemini-2.5-flash

  • Doorly is described as a digital management assistant for property owners and housing cooperatives in Sweden.

    From: google/gemini-2.5-flash

  • Doorly is a Swedish proptech company.

    From: z-ai/glm-5.1

  • Doorly provides a digital platform for selling homes without a traditional real‑estate agent.

    From: z-ai/glm-5.1

  • Doorly’s service is described as a “sell‑your‑home yourself” (FSBO) platform.

    From: z-ai/glm-5.1

  • Doorly Oy, a Finnish company, offers a digital platform for property management linked to locks, keys, and passages.

    From: deepseek/deepseek-v4-pro

  • Doorly is a Swedish company offering a platform for digital door openers and access systems.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly helps property owners, housing cooperatives, and landlords manage building and apartment access securely and efficiently.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly’s solution targets property owners and managers who want to simplify key, access, and security management.

    From: meta-llama/llama-3.1-70b-instruct

  • The platform lets users manage access for tenants, guests, and staff and monitor building entry.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly’s service is especially useful for large properties or high‑security buildings like offices or housing cooperatives.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly is a Swedish company offering smart door solutions.

    From: mistralai/mistral-large

  • Doorly offers automatic sliding doors and glass partitions.

    From: mistralai/mistral-large

  • Doorly provides customized solutions for accessibility, safety, and aesthetics.

    From: mistralai/mistral-large

  • Doorly offers installation and service of door systems.

    From: mistralai/mistral-large

  • Doorly serves business customers, private individuals, and property owners.

    From: mistralai/mistral-large

  • Doorly primarily operates in the Swedish market.

    From: mistralai/mistral-large

  • Doorly is headquartered in Stockholm.

    From: mistralai/mistral-large

  • The doorly.se website appears to be under construction or not active.

    From: google/gemini-2.5-flash

  • The doorly.se site shows a "Coming Soon" page with no detailed information about the company.

    From: google/gemini-2.5-flash

  • Doorly is a Swedish proptech company focused on digital home access and smart locks.

    From: z-ai/glm-5.1

  • Doorly offers a digital platform and app that replaces traditional physical keys and door codes.

    From: z-ai/glm-5.1

  • The system lets residents open doors and gates via their smartphone.

    From: z-ai/glm-5.1

  • It includes features to manage visitors, such as sending temporary digital keys to guests.

    From: z-ai/glm-5.1

  • It allows time‑limited access for craftsmen or cleaning companies.

    From: z-ai/glm-5.1

  • It supports handling of package deliveries.

    From: z-ai/glm-5.1

  • The service is primarily for property owners, property managers, and housing cooperatives (Brf) in Sweden.

    From: z-ai/glm-5.1

  • The end users are residents (tenants and condo owners) who get a more flexible everyday life without physical keys.

    From: z-ai/glm-5.1

  • No specific company named Doorly operating in Sweden can be confirmed.

    From: deepseek/deepseek-v4-pro

  • The domain doorly.se currently does not lead to an active, content‑rich website for an established company.

    From: deepseek/deepseek-v4-pro

  • Doorly may be a newly started company, a dormant domain, or a local operator not yet widely established.

    From: deepseek/deepseek-v4-pro

  • Doorly is a Swedish company that provides a platform for digital door openers and access systems.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly helps property owners, housing cooperatives and landlords manage building and apartment access securely and efficiently.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly offers a cloud‑based solution allowing users to open doors with a mobile app instead of physical keys.

    From: meta-llama/llama-3.1-70b-instruct

  • The system is scalable and flexible, suitable for small housing cooperatives up to large property firms.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly targets property owners, housing cooperatives, landlords and residents seeking modern, convenient access.

    From: meta-llama/llama-3.1-70b-instruct

  • Doorly's website appears relatively new or not very visible in public sources.

    From: mistralai/mistral-large

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: anthropic/claude-sonnet-4 - claims only this model makes (possibly out of date or made up):

  • Doorly's website is doorly.se.

Stands apart: deepseek/deepseek-chat-v3-0324 - claims only this model makes (possibly out of date or made up):

  • Doorly provides a digital platform for automating rental processes, maintenance handling, and landlord‑tenant communication.
  • Doorly’s primary customers are property owners, managers, and landlords in Sweden.
  • Doorly’s services include digital lease management, maintenance reporting via app or web, automated payment reminders, and document management.

Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):

  • Doorly Oy, a Finnish company, offers a digital platform for property management linked to locks, keys, and passages.
  • Doorly may be a newly started company, a dormant domain, or a local operator not yet widely established.
  • No specific company named Doorly operating in Sweden can be confirmed.
  • The domain doorly.se currently does not lead to an active, content‑rich website for an established company.
  • There is a Swedish limited company registered under the name Doorly AB.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

  • Doorly aims to increase transparency and resident participation by consolidating all information in one place.
  • Doorly also serves property companies that own and manage properties with shared resources.
  • Doorly also serves property owners of rental buildings.
  • Doorly integrates digital keys/pass systems allowing residents access to booked spaces through the app or tags, eliminating physical keys.
  • Doorly is a Swedish company offering a digital platform for managing bookings and shared resources, mainly for housing cooperatives and property companies.
  • Doorly is a digital solution for smarter management and use of common spaces in multi‑family buildings in Sweden.
  • Doorly is described as a digital management assistant for property owners and housing cooperatives in Sweden.
  • Doorly offers communication tools for boards to send information, news, and messages directly to residents through the platform.
  • Doorly provides a booking system via app and web portal for residents to reserve common spaces such as laundry rooms, guest apartments, association rooms, sauna, gym, parking spots, and other shared resources.
  • Doorly provides a digital platform/app that acts as a central hub for property communication and information.
  • Doorly provides overview and statistics tools for boards to monitor bookings, usage, and possibly billing data.
  • Doorly simplifies administration for boards by automating booking processes and reducing manual handling.
  • Doorly's primary target customers are housing cooperatives (BRF).
  • Doorly’s system manages bookings of common areas, fault reports, and document handling such as statutes and annual reports.
  • The doorly.se site shows a "Coming Soon" page with no detailed information about the company.
  • The doorly.se website appears to be under construction or not active.
  • The end users are residents in housing cooperatives or properties who can book and use common facilities more easily.
  • The platform enables direct communication between boards/managers and residents via messages, news feeds, and booking tools.
  • The primary target customers are Swedish housing cooperatives (BRFs).
  • The service is offered to residents of BRFs and rental properties as indirect users.

Stands apart: meta-llama/llama-3.1-70b-instruct - claims only this model makes (possibly out of date or made up):

  • Doorly helps property owners, housing cooperatives and landlords manage building and apartment access securely and efficiently.
  • Doorly helps property owners, housing cooperatives, and landlords manage building and apartment access securely and efficiently.
  • Doorly helps property owners, housing cooperatives, and landlords manage property access securely and efficiently.
  • Doorly is a Swedish company offering a platform for digital door openers and access control.
  • Doorly is a Swedish company offering a platform for digital door openers and access systems.
  • Doorly is a Swedish company that provides a platform for digital door openers and access systems.
  • Doorly offers a cloud‑based solution allowing users to open doors with a mobile app instead of physical keys.
  • Doorly provides a cloud‑based solution allowing users to open doors via a mobile app, without physical keys.
  • Doorly targets property owners, housing cooperatives, landlords and residents seeking modern, convenient access.
  • Doorly targets property owners, housing cooperatives, landlords, and residents seeking a simple, secure entry solution.
  • Doorly’s service is especially useful for large properties or high‑security buildings like offices or housing cooperatives.
  • Doorly’s solution targets property owners and managers who want to simplify key, access, and security management.
  • The platform lets users manage access for tenants, guests, and staff and monitor building entry.
  • The solution enables access for residents, guests, and service providers, improving security and reducing key‑management issues.
  • The system is scalable and flexible, suitable for small housing cooperatives up to large property firms.

Stands apart: mistralai/mistral-large - claims only this model makes (possibly out of date or made up):

  • Doorly emphasizes security with encrypted communication and optional biometric authentication.
  • Doorly is a Swedish company offering smart door solutions.
  • Doorly is a relatively new or niche company with a variable product range.
  • Doorly is headquartered in Stockholm.
  • Doorly offers access‑management solutions for landlords and property owners with central administration.
  • Doorly offers automatic sliding doors and glass partitions.
  • Doorly offers installation and service of door systems.
  • Doorly offers smart door solutions for homes and properties.
  • Doorly primarily operates in the Swedish market.
  • Doorly provides customized solutions for accessibility, safety, and aesthetics.
  • Doorly provides digital door locks and access systems controllable via mobile app.
  • Doorly serves business customers, private individuals, and property owners.
  • Doorly serves private individuals, property owners/landlords, and businesses such as offices or coworking spaces.
  • Doorly's website appears relatively new or not very visible in public sources.
  • Doorly’s locks support remote opening, time‑limited keys, and integration with Google Home or Apple HomeKit.

Stands apart: openai/gpt-4o - claims only this model makes (possibly out of date or made up):

  • Doorly may be a small or newer company not listed in the assistant's sources.

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

  • Doorly is a Swedish company.
  • Doorly offers a digital door/passage solution for properties.
  • Doorly primarily serves housing cooperatives, property owners, property managers, and residents.
  • The solution handles access, gate opening, and permissions via mobile or digital systems.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

  • Doorly is a Swedish proptech company focused on digital home access and smart locks.
  • Doorly is a Swedish proptech company.
  • Doorly offers a digital platform and app that replaces traditional physical keys and door codes.
  • Doorly provides a digital platform for selling homes without a traditional real‑estate agent.
  • Doorly’s service is described as a “sell‑your‑home yourself” (FSBO) platform.
  • It allows time‑limited access for craftsmen or cleaning companies.
  • It includes features to manage visitors, such as sending temporary digital keys to guests.
  • It supports handling of package deliveries.
  • The end users are residents (tenants and condo owners) who get a more flexible everyday life without physical keys.
  • The service is primarily for property owners, property managers, and housing cooperatives (Brf) in Sweden.
  • The system lets residents open doors and gates via their smartphone.

Positioning Models agree

Most models place you alongside: mat.se, ica.se, byggmax.se, coop.se, mathem.se, axfood.se

The models position you in the same space - a consistent read.

More AI models are coming to your report.

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (11)

axfood.se (2)
Active AI
beijerbygg.se (1)
Active AI
byggmax.se (5)
Active AI
coop.se (5)
Active AI
ica.se (8)
Active AI
k-rauta.se (1)
Active AI
linasmatkasse.se (1)
Active AI
mat.se (9)
Active AI
mathem.se (3)
Active AI
matsmart.se (1)
Active AI
willys.se (1)
Active AI

Suggestions (AI-found, not mentioned) (39)

amido.se
Active AI
aptus.se
Active AI
assaabloyopeningsolutions.se
Active AI
axema.se
Active AI
billetto.se
Active AI
checkin.no
Active AI
citygross.se
Active AI
daloc.se
Active AI
dormakaba.com
Active AI
dorrbolaget.se
Active AI
dorrvaruhuset.se
Active AI
ekenas.se
Active AI
entryapp.se
Active AI
eventbrite.se
Active AI
flowpass.com
Active AI
foodora.se
Active AI
gardera.se
Active AI
guestit.se
Active AI
hellofresh.se
Active AI
hemkop.se
Active AI
iloq.com
Active AI
innerdorr.se
Active AI
invajo.com
Active AI
middagsfrid.se
Active AI
nortic.se
Active AI
onlinepizza.se
Active AI
parakey.co
Active AI
prido.se
Active AI
rco.se
Active AI
safetron.com
Active AI
saltosystems.com
Active AI
spiideo.com
Active AI
swedoor.se
Active AI
tickster.com
Active AI
tixly.com
Active AI
ubereats.com
Active AI
venuetize.com
Active AI
wolt.com
Active AI
ytterdorr.se
Active AI

Your domains

Domains you own (brand family). These count as you, not competitors.

AI visibility checklist

Readiness score: 33.3%

Priority actions

Do these first - ranked by expected impact on your AI visibility.

  1. High impact FAQ / questions and answers See the fix
  2. High impact Organization entity (sameAs)
  3. High impact Structured data (JSON-LD) See the fix
  4. Medium impact Article schema (JSON-LD) See the fix
  5. Medium impact Author (byline/markup)
  6. Medium impact Clear main heading (H1) in the page source
  7. Medium impact HowTo schema (JSON-LD)
  8. Medium impact Published/updated dates
  9. Lower impact Canonical URL
  10. Lower impact Open Graph tags
  • ✓ llms.txt present
    ?What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
  • ✓ robots.txt present
    ?What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
  • ✓ sitemap.xml present
    ?What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.
  • ✗ Structured data (JSON-LD)
    ?What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

    Add schema.org JSON-LD (Organization/Product/FAQ).
    Organization schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Doorly",
  "url": "https://doorly.se",
  "logo": "https://doorly.se/logo.png",
  "description": "One or two plain sentences describing what Doorly does and who it is for.",
  "sameAs": [
    "https://www.linkedin.com/company/your-company"
  ]
}
</script>
  • ✗ Canonical URL
    ?What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.

    Set a canonical URL on each page.
  • ✗ Open Graph tags
    ?What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.

    Add OG tags for sharing and previews.
  • ✓ Meta description
    ?What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
  • ✗ FAQ / questions and answers
    ?What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

    Add an FAQ that answers buyer questions (ideally with FAQPage schema).
    FAQ schema (FAQPage JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Doorly do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Doorly for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>
  • ✓ Page title
    ?What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
  • ✗ Clear main heading (H1) in the page source
    ?What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

    Have a clear H1 stating what the page is about, in server-rendered HTML.
  • ✗ Article schema (JSON-LD)
    ?What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

    Mark up articles and guides with Article schema (author, publisher, datePublished).
    Article schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Doorly"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Doorly",
    "logo": {
      "@type": "ImageObject",
      "url": "https://doorly.se/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://doorly.se/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>
  • ✗ HowTo schema (JSON-LD)
    ?What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

    Add HowTo schema to guides and step-by-step pages.
  • ✗ Author (byline/markup)
    ?What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

    State the author with markup (author in JSON-LD, rel=author or meta name=author).
  • ✗ Published/updated dates
    ?What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

    Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).
  • ✗ Organization entity (sameAs)
    ?What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

    Add Organization schema with sameAs links to your official profiles.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 0 competitors here

Question asked: Vad är Doorly, företaget på {domain}? För sammanhang: detta företag verkar inom: Doorly är en svensk återförsäljare som erbjuder ett brett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar, främs Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.

You were named in 11 of 11 answers here - you show up in this context.

11 model answers in this context, you were named in 11.

No competitors named in this context.

Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 4 competitors here

Question asked: Är Doorly ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.

You were named in 9 of 9 answers here - you show up in this context.

9 model answers in this context, you were named in 9.

  • swedoor.se - 2 mentions
  • parakey.co - 1 mentions
  • daloc.se - 1 mentions
  • byggmax.se - 1 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen - 6 competitors here

Question asked: Någon letar efter: Doorly är en svensk återförsäljare som erbjuder ett brett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar, främs Vilka företag eller varumärken skulle du rekommendera att de överväger? Lista de specifika leverantörerna.

You were not named in any of 11 answers here - this is where you are least visible. The competitor ica.se was named most often (4x).

11 model answers in this context, you were named in 0.

  • ica.se - 4 mentions
  • byggmax.se - 3 mentions
  • mat.se - 3 mentions
  • axfood.se - 1 mentions
  • k-rauta.se - 1 mentions
  • coop.se - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 10 competitors here

Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.

You were not named in any of 11 answers here - this is where you are least visible. The competitor mat.se was named most often (6x).

11 model answers in this context, you were named in 0.

  • mat.se - 6 mentions
  • coop.se - 4 mentions
  • ica.se - 4 mentions
  • mathem.se - 3 mentions
  • byggmax.se - 2 mentions
  • axfood.se - 1 mentions
  • beijerbygg.se - 1 mentions
  • linasmatkasse.se - 1 mentions
  • matsmart.se - 1 mentions
  • willys.se - 1 mentions

By market

How visible you are in each market, and who shows up there instead.

se

Organic presence in AI answers: 0.0% - 14 competitors here

  • brand - Brand question (0 competitors here)
  • alternatives - Brand question (4 competitors here)
  • category - Not seen (6 competitors here)
  • buyers - Not seen (10 competitors here)

AI models measured

The AI models this report covers. New models are added over time and shown here.

  • mistralai/mistral-large
    first measured: 2026-06-24
  • deepseek/deepseek-chat-v3-0324
    first measured: 2026-06-24
  • meta-llama/llama-3.1-70b-instruct
    first measured: 2026-06-24
  • anthropic/claude-sonnet-4
    first measured: 2026-06-24
  • openai/gpt-4o
    first measured: 2026-06-24
  • x-ai/grok-4.3
    first measured: 2026-06-24
  • deepseek/deepseek-v4-pro
    first measured: 2026-06-24
  • z-ai/glm-5.1
    first measured: 2026-06-24
  • google/gemini-2.5-flash
    first measured: 2026-06-24
  • openai/gpt-5.5
    first measured: 2026-06-24
  • anthropic/claude-sonnet-4.6
    first measured: 2026-06-24