Comprehensive report

doorly.se

Market: Sweden (sv)

Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.

Företaget säljer ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Produkterna levereras direkt från fabriken till kundens hem, vilket minskar mellanhänder och kostnader. Företaget riktar sig främst till privatpersoner och fastighetsägare som söker prisvärda bygg- och renoveringslösningar för sina bostäder. Det konkurrerar inom kategorin byggmaterial och hemförbättring, där huvuduppdraget är att förse kunder med pålitliga dörr- och fönsterlösningar för nybyggnation eller renovering.

The area you and these competitors operate in: ..., bauhaus.se, byggmax.se, elitfonster.se, hornbach.se.

Low confidence: AI models do not clearly recognise this brand yet and disagree on who you are, so the numbers below are preliminary. Paste your site so we can confirm them. Paste your site for an accurate report.

0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

10.0/100

AI Visibility Low confidence

Recognised by AI, by name17%

Named unprompted, in your category0%

Whether AI knows and mentions you.

Estimated from brand recognition only - paste your site to confirm.

Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

33.3%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

Not ranked yet - no mentions on neutral buyer questions

Why you're underperforming

Your pages are not yet prepared for AI to read and cite them (readiness 33/100), which is holding AI visibility at 10/100.

What moves the needle: FAQ / questions and answers, Organization entity (sameAs), Structured data (JSON-LD)

Where you show up across AI models

Preliminary - the models guessed these from the name alone. Paste your site to confirm.

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Brand	Mentions	anthropic/claude-fable-5	anthropic/claude-opus-5	anthropic/claude-sonnet-4	anthropic/claude-sonnet-4.6	anthropic/claude-sonnet-5	deepseek/deepseek-chat-v3-0324	deepseek/deepseek-v4-pro	google/gemini-2.5-flash	google/gemini-3.6-flash	meta-llama/llama-3.1-70b-instruct	mistralai/mistral-large	openai/gpt-4o	openai/gpt-5.5	openai/gpt-5.6-sol	x-ai/grok-4.3	x-ai/grok-4.5	z-ai/glm-5.1	z-ai/glm-5.2
Your brand Doorly	0	0	0	0	0	0	0	0	0 Knows you - not unprompted	0	0 Knows you - not unprompted	0	0	0	0 Knows you - not unprompted	0	0	0	0
... AI	36	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2	2
bauhaus.se AI SERP	15	2	2	0	1	2	0	0	2	0	0	0	1	1	0	0	1	2	1
byggmax.se AI SERP	14	2	2	1	0	2	0	0	2	0	1	0	1	0	0	0	0	2	1
elitfonster.se AI SERP	11	1	0	1	1	1	1	0	0	0	1	0	1	0	0	1	1	1	1
hornbach.se AI SERP	8	2	2	0	1	0	0	0	1	0	0	0	1	0	0	0	0	1	0
bygghemma.se AI SERP	7	1	2	0	1	0	0	0	1	0	0	0	0	1	0	0	0	1	0
k-rauta.se AI	7	1	0	0	0	0	0	0	2	0	0	0	1	1	0	0	0	1	1
swedoor.se AI SERP	7	1	0	0	1	1	0	0	0	0	0	1	0	1	0	0	1	1	0
garageportexperten.se AI SERP	6	1	0	0	1	1	0	0	1	0	0	0	0	1	0	0	0	0	1
nordan.se AI	5	1	0	0	0	1	0	0	0	0	0	0	0	1	0	1	0	1	0
traryd.se AI	5	1	0	0	0	1	0	0	0	0	0	0	0	1	0	1	1	0	0
ekstrands.se AI	4	1	0	1	1	0	0	0	0	0	0	0	0	0	0	0	1	0	0
sparfonster.se AI SERP	4	1	0	0	0	0	0	0	1	0	0	0	0	1	1	0	0	0	0
crawford.se AI	3	1	0	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
dooria.se AI	3	0	0	0	1	0	0	0	0	0	0	1	0	0	0	0	1	0	0
skanska-byggvaror.se AI	3	1	0	0	0	0	0	0	1	0	0	0	1	0	0	0	0	0	0
beijerbygg.se AI	2	0	0	1	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
bonusfonster.se AI SERP	2	0	0	0	0	0	0	0	1	0	0	0	0	0	1	0	0	0	0
daloc.se AI	2	0	0	0	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0
horermann.com AI	2	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	1	0	0
inwido.se AI	2	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	1	0
nordan.com AI	2	0	0	0	0	1	0	0	0	0	0	0	0	0	0	1	0	0	0
nordiskafonster.se AI SERP	2	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	1	0	0
polardorren.se AI	2	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
ryterna.se AI	2	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
trarydfonster.se AI	2	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	1	0	0
beijer.se AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
came.com AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
dahls.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
diplomat.se AI	1	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0
diplomatdorrar.se AI	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
diplomatfonster.se AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
dorrkompaniet.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
dorronline.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
dorrspecialisten.se AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
drutex.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0
fonster.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0
fonster24.se AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
fonsterfabriken.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
fonsteria.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
fonsterporten.se AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
fonstershoppen.se AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
fonsterspecialisten.se AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
garantgarageportar.se AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
granngarden.se AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
h-fonster.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0
hemfint.se AI SERP	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hemmafonster.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
hormann.com AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
inwido.com AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
jansen.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
jape.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
jeld-wen.com AI	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0
jeld-wen.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
jula.se AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
klarfonster.se AI SERP	1	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0
kotka.se AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
kronfonster.se AI SERP	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
mockfjards.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0
morups.se AI	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
nacka-fonster.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1
nordiskadorrar.se AI	1	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0
normstahl.se AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
novoferm.com AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
novoferm.se AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
out1.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0
outline.se AI	1	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
outnorth.se AI	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0
partnerfonster.se AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
pella.com AI	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0
polhus.se AI	1	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0
skandinaviskafonster.se AI	1	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
snickarper.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0
snickarpojkarna.se AI	1	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0
spfonster.se AI	1	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0
svedbergs.se AI	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0
velfac.com AI	1	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0
velfac.se AI	1	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0

Show all 78 competitors

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Useful?

Your visibility over time

Each AI model knows the world up to a point in time. This timeline lines up the models, when you first showed up in each one, and your visibility score across measurements - so you can see how your presence is moving.

Recognizes you Does not recognize you

Hover or tap a dot to see what that model says about you.

Mistral AI recognized by 0/1

Mistral Large est.

OpenAI recognized by 1/3

GPT-4o

GPT-5.5

GPT-5.6 Sol

Meta recognized by 1/1

Llama 3.1 70B

DeepSeek recognized by 0/2

DeepSeek V3 (0324)

DeepSeek V4 Pro est.

Z.ai recognized by 0/1

GLM-5.1 est.

xAI recognized by 0/1

Grok 4.3 est.

Google recognized by 1/1

Gemini 2.5 Flash

Anthropic recognized by 0/4

Claude Sonnet 4

Claude Sonnet 4.6

Claude Sonnet 5

Claude Fable 5

Visibility score over measurements

13.3

Across the models with a known cutoff, 3 of 14 recognize you and can describe you.

A "~" and "est." marks an estimated knowledge cutoff: the model has no publicly stated date, so we place it from its release. It is an estimate, not a confirmed date.

No fixed date available for: Gemini 3.6 Flash, GLM-5.2, Grok 4.5, Claude Opus 5

Useful?

How AI describes you

How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).

These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs

AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

Heads up: these summaries are based on the description we gave each model - the models did not recognize your brand on their own (see recognition). A model can write a confident summary from our input while knowing nothing about you unprompted. That gap is exactly the opportunity to close.

anthropic/claude-fable-5

Jag kan inte självständigt bekräfta detaljerad information om just Doorly (doorly.se), eftersom jag inte har tillförlitlig, verifierad kunskap om exakt detta företag. Jag vill inte riskera att blanda ihop det med andra företag med liknande namn.

anthropic/claude-opus-5

Kort svar Jag kan inte bekräfta doorly.se ur egen kunskap – jag har ingen verifierad information om just det företaget i mitt underlag, och det finns risk att jag blandar samman det med andra aktörer med liknande namn (t.ex. dörrföretag, låsappar eller "Doorly" i andra länder). Det jag skriver nedan bygger därför helt på den beskrivning du själv gav, inte på oberoende källor.

anthropic/claude-sonnet-4

Baserat på den information du har delat verkar Doorly (doorly.se) vara ett svenskt företag som specialiserar sig på att sälja dörrar, fönster och garageportar direkt till konsumenter. Vad de erbjuder: - Ytterdörrar och innerdörrar - Fönster - Altandörrar - Garageportar Deras koncept: - Fokus på hög kvalitet till låga priser - Direktleverans från fabrik till kund - Eliminerar mellanhänder för att hålla kostnaderna nere Målgrupp: Företaget riktar sig till privatpersoner och husägare i…

anthropic/claude-sonnet-4.6

Doorly (doorly.se) Garageportar ### Affärsmodell Företaget säljer direkt från fabrik till kund, vilket innebär färre mellanhänder och lägre priser – med fokus på kombinationen hög kvalitet till lågt pris. ### Vem är det för? Doorly riktar sig primärt till svenska privatpersoner som renoverar, bygger nytt eller byter ut dörrar, fönster och portar i sitt hem, och som vill ha ett prisvärt alternativ utan att kompromissa med kvaliteten.

anthropic/claude-sonnet-5

Jag kan inte bekräfta exakta, verifierade detaljer om företaget Doorly (doorly.se) utöver den information du själv angav i din fråga. Jag har ingen tillgång till aktuell information om just denna specifika sajt eller detta specifika bolag – jag vet inte med säkerhet till exempel: - Vem som äger/driver företaget - Om sajten faktiskt är aktiv och i drift just nu - Exakt produktsortiment, priser eller leveransvillkor - Omdömen, recensioner eller om företaget är pålitligt - Organisationsnummer…

deepseek/deepseek-chat-v3-0324

Doorly på doorly.se verkar vara ett svenskt företag som specialiserar sig på direktförsäljning av ytter- och innerdörrar, fönster, altandörrar och garageportar till privatpersoner och företag. Deras fokus ligger på att erbjuda högkvalitativa produkter till konkurrenskraftiga priser genom att leverera direkt från fabrik till kund, vilket eliminerar mellanhänder och håller kostnaderna nere.

deepseek/deepseek-v4-pro

Doorly är ett svenskt e-handelsföretag som säljer byggprodukter direkt från fabrik till kund, utan fysiska butiker eller återförsäljare som mellanhänder. Detta gör att de kan erbjuda lägre priser. Vad de erbjuder: - Ytterdörrar - Innerdörrar - Fönster - Altandörrar - Garageportar Vem det är till för: Deras erbjudande riktar sig främst till privatpersoner i Sverige som renoverar eller bygger hus, och som söker en kombination av hög kvalitet och pressade priser.

google/gemini-2.5-flash

Baserat på din beskrivning är Doorly (doorly.se) ett svenskt företag som specialiserar sig på att sälja ytter- och innerdörrar, fönster, altandörrar samt garageportar. Vad de erbjuder: * Högkvalitativa byggprodukter: De fokuserar på att erbjuda produkter av hög kvalitet. * Låga priser: Detta uppnås genom att eliminera mellanhänder, då produkterna levereras direkt från fabrik till kund.

google/gemini-3.6-flash

Doorly (doorly.se) är ett svenskt e-handelsföretag inom bygg- och renoveringsbranschen. ### Vad företaget erbjuder: Doorly säljer ett brett sortiment av ytterdörrar, innerdörrar, altandörrar, fönster och garageportar. Företagets affärsmodell bygger på att produkterna skickas direkt från fabrik hem till kunden. Genom att eliminera fysiska butiker och mellanled kan de erbjuda måttanpassade och standardiserade produkter av hög kvalitet till lägre priser.

meta-llama/llama-3.1-70b-instruct

Doorly är ett svenskt företag som säljer ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. De levererar produkterna direkt från fabriken till kundens hem, vilket minskar mellanhänder och kostnader. Doorly verkar vara ett företag som riktar sig till privatpersoner och hushåll som söker högkvalitativa dörrar och fönster till rimliga priser.

mistralai/mistral-large

Doorly (doorly.se) är ett svenskt företag som erbjuder ytterdörrar, innerdörrar, fönster, altandörrar och garageportar med fokus på hög kvalitet till konkurrenskraftiga priser. Deras affärsmodell bygger på direktleverans från fabrik till kund, vilket eliminerar mellanhänder och håller kostnaderna nere. ### Vad erbjuder Doorly? - Brett sortiment av dörrar och fönster i olika stilar, material (t.ex. trä, stål, aluminium) och funktioner (t.ex.

openai/gpt-4o

Jag har ingen specifik information om företaget Doorly på doorly.se. Baserat på din beskrivning verkar det som att företaget specialiserar sig på att sälja ytter- och innerdörrar, fönster, altandörrar och garageportar. De verkar fokusera på att erbjuda produkter av hög kvalitet till låga priser genom att leverera direkt från fabriken till kundens hem, vilket minskar mellanhänder och kostnader.

openai/gpt-5.5

Doorly är ett företag på den svenska marknaden som säljer byggprodukter för hem och fastigheter, främst ytterdörrar, innerdörrar, fönster, altandörrar och garageportar. Deras erbjudande verkar bygga på att leverera produkter direkt från fabrik till kundens hem, vilket ska minska mellanhänder och hålla priserna nere utan att kompromissa för mycket med kvaliteten.

openai/gpt-5.6-sol

Doorly (doorly.se) är en svensk nätbutik som säljer ytter- och innerdörrar, fönster, altandörrar och garageportar. Produkterna levereras direkt från fabrik till kund för att hålla nere priserna. Erbjudandet riktar sig främst till svenska villaägare och andra som bygger eller renoverar bostäder.

x-ai/grok-4.3

Jag kan inte bekräfta exakt detta företag på doorly.se.

x-ai/grok-4.5

Doorly (doorly.se) – kort beskrivning för svenska marknaden Doorly säljer ytter- och innerdörrar, fönster, altandörrar och garageportar. Fokus ligger på hög kvalitet till låga priser genom direktleverans från fabrik till kundens hem (färre mellanhänder). Erbjudande: Dörrar, fönster och garageportar med fabriksleverans. Målgrupp: Privatpersoner och husägare i Sverige som vill köpa prisvärda, kvalitativa dörr-/fönsterlösningar utan återförsäljarpåslag.

z-ai/glm-5.1

Doorly (doorly.se) är ett svenskt e-handelsföretag som säljer byggprodukter direkt till kund utan mellanhänder. Vad företaget erbjuder: Doorly erbjuder ett brett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar. Deras affärsidé bygger på att leverera hög kvalitet till låga priser genom att skära bort mellanhänder – produkterna levereras direkt från fabrik till kundens hem.

z-ai/glm-5.2

Doorly (doorly.se) är ett svenskt e-handelsföretag som specialiserat sig på försäljning av bygg- och inredningskomponenter, främst ytter- och innerdörrar, fönster, altandörrar och garageportar. Vad företaget erbjuder: Doorly erbjuder högkvalitativa dörrar och fönster till låga priser genom en direkt-till-kund-modell (D2C). Genom att leverera produkterna direkt från fabriken till kundens hem eliminerar de traditionella mellanhänder, vilket sänkar kostnaderna.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

Doorly sells exterior and interior doors, windows, patio doors, and garage doors.

From: openai/gpt-5.6-sol
Doorly offers high-quality products at low prices.

From: google/gemini-2.5-flash
Doorly delivers directly from factory to customers' homes, cutting out intermediaries.

From: google/gemini-2.5-flash
Doorly primarily serves private individuals in Sweden.

From: google/gemini-2.5-flash
Doorly also targets small construction firms or craftsmen.

From: google/gemini-2.5-flash
Doorly's customers include people renovating, building new homes, or replacing doors, windows, or garage doors.

From: google/gemini-2.5-flash
Doorly's business model reduces costs for customers.

From: google/gemini-2.5-flash
Doorly (doorly.se) is a Swedish online store.

From: openai/gpt-5.6-sol
Doorly sells exterior and interior doors, windows, patio doors, and garage doors directly from the factory.

From: openai/gpt-5.6-sol
Doorly primarily targets villa owners, renovators, and construction projects seeking quality products at competitive prices with home delivery.

From: openai/gpt-5.6-sol
Doorly is a Swedish company selling exterior and interior doors, windows, patio doors, and garage doors.

From: google/gemini-2.5-flash
Doorly focuses on offering high-quality building products.

From: google/gemini-2.5-flash
Doorly offers low prices by delivering directly from the factory, eliminating intermediaries.

From: google/gemini-2.5-flash
Doorly ships products directly from the factory to the customer's home.

From: google/gemini-2.5-flash, meta-llama/llama-3.1-70b-instruct
Doorly targets Swedish consumers and possibly small construction firms or craftsmen.

From: google/gemini-2.5-flash
Doorly provides cost-effective solutions for doors, windows, and garage doors.

From: google/gemini-2.5-flash
Doorly supplies quality products without the cost of expensive middlemen.

From: google/gemini-2.5-flash
Doorly offers a simple, direct purchase process with home delivery.

From: google/gemini-2.5-flash
Doorly focuses on high quality at low prices.

From: meta-llama/llama-3.1-70b-instruct
Doorly delivers products directly from the factory to the customer.

From: openai/gpt-5.6-sol
Doorly emphasizes high quality at low prices by reducing intermediaries and costs.

From: meta-llama/llama-3.1-70b-instruct
Doorly's products are aimed at private individuals and businesses seeking affordable, quality doors and windows.

From: meta-llama/llama-3.1-70b-instruct
Doorly is a Swedish online store.

From: openai/gpt-5.6-sol
Doorly primarily targets Swedish homeowners building or renovating homes.

From: openai/gpt-5.6-sol
Doorly is a Swedish company that sells exterior and interior doors, windows, patio doors, and garage doors.

From: google/gemini-2.5-flash, meta-llama/llama-3.1-70b-instruct
Doorly offers low prices by eliminating intermediaries and shipping directly from the factory.

From: google/gemini-2.5-flash
Doorly delivers products directly to customers' homes.

From: google/gemini-2.5-flash
Doorly primarily targets private individuals and possibly smaller construction firms or craftsmen in Sweden.

From: google/gemini-2.5-flash
Doorly provides cost‑effective solutions for doors, windows, and garage doors.

From: google/gemini-2.5-flash
Doorly enables customers to obtain quality products without premium retailer prices.

From: google/gemini-2.5-flash
Doorly provides a smooth purchase process with direct home delivery.

From: google/gemini-2.5-flash
Doorly operates as an online direct seller delivering to Swedish customers.

From: google/gemini-2.5-flash
Doorly delivers products directly from the factory to the customer's home, reducing intermediaries and costs.

From: meta-llama/llama-3.1-70b-instruct
Doorly targets private individuals and households seeking high-quality doors and windows at reasonable prices.

From: meta-llama/llama-3.1-70b-instruct
Doorly can also serve small construction companies or craftsmen looking for products for their projects.

From: meta-llama/llama-3.1-70b-instruct

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

2 facts that several models agree on - a consistent picture.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

Doorly also targets small construction firms or craftsmen.
Doorly delivers directly from factory to customers' homes, cutting out intermediaries.
Doorly delivers products directly to customers' homes.
Doorly enables customers to obtain quality products without premium retailer prices.
Doorly focuses on offering high-quality building products.
Doorly is a Swedish company selling exterior and interior doors, windows, patio doors, and garage doors.
Doorly offers a simple, direct purchase process with home delivery.
Doorly offers high-quality products at low prices.
Doorly offers low prices by delivering directly from the factory, eliminating intermediaries.
Doorly offers low prices by eliminating intermediaries and shipping directly from the factory.
Doorly operates as an online direct seller delivering to Swedish customers.
Doorly primarily serves private individuals in Sweden.
Doorly primarily targets private individuals and possibly smaller construction firms or craftsmen in Sweden.
Doorly provides a smooth purchase process with direct home delivery.
Doorly provides cost-effective solutions for doors, windows, and garage doors.
Doorly provides cost‑effective solutions for doors, windows, and garage doors.
Doorly supplies quality products without the cost of expensive middlemen.
Doorly targets Swedish consumers and possibly small construction firms or craftsmen.
Doorly's business model reduces costs for customers.
Doorly's customers include people renovating, building new homes, or replacing doors, windows, or garage doors.

Stands apart: meta-llama/llama-3.1-70b-instruct - claims only this model makes (possibly out of date or made up):

Doorly can also serve small construction companies or craftsmen looking for products for their projects.
Doorly delivers products directly from the factory to the customer's home, reducing intermediaries and costs.
Doorly emphasizes high quality at low prices by reducing intermediaries and costs.
Doorly focuses on high quality at low prices.
Doorly targets private individuals and households seeking high-quality doors and windows at reasonable prices.
Doorly's products are aimed at private individuals and businesses seeking affordable, quality doors and windows.

Stands apart: openai/gpt-5.6-sol - claims only this model makes (possibly out of date or made up):

Doorly (doorly.se) is a Swedish online store.
Doorly delivers products directly from the factory to the customer.
Doorly is a Swedish online store.
Doorly primarily targets Swedish homeowners building or renovating homes.
Doorly primarily targets villa owners, renovators, and construction projects seeking quality products at competitive prices with home delivery.
Doorly sells exterior and interior doors, windows, patio doors, and garage doors directly from the factory.
Doorly sells exterior and interior doors, windows, patio doors, and garage doors.

Positioning Models agree

Most models place you alongside: ..., elitfonster.se, bauhaus.se, byggmax.se, swedoor.se, bygghemma.se, garageportexperten.se, hornbach.se, k-rauta.se, nordan.se, traryd.se, ekstrands.se, sparfonster.se, crawford.se, dooria.se, skanska-byggvaror.se, beijerbygg.se, bonusfonster.se, daloc.se, horermann.com, inwido.se, nordan.com, nordiskafonster.se, polardorren.se, ryterna.se, trarydfonster.se

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Do models recognize you

Asked cold, with no hint from us - does the model already know your brand? The honest test of unprompted awareness.

Brand question - 1 competitors here

Question asked: Vad vet du om Doorly ({domain})? Om du inte känner till just det här företaget, säg det rakt ut - gissa inte och beskriv inte ett annat företag med liknande namn.

You were named in 18 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 18.

... - 18 mentions

Brand questions

What models say when asked about you by name. Not used for the competitive ranking (it names you).

Brand question - 1 competitors here

Question asked: Vad är Doorly, företaget på {domain}? För sammanhang: detta företag verkar inom: Företaget säljer ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Produkterna leve Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.

You were named in 18 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 18.

... - 18 mentions

Alternatives to you

When someone asks for alternatives to you - who the models suggest instead.

Brand question - 12 competitors here

Question asked: Är Doorly ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.

You were named in 18 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 18.

... - 18 mentions
swedoor.se - 4 mentions
ekstrands.se - 3 mentions
nordan.se - 3 mentions
daloc.se - 2 mentions
bauhaus.se - 2 mentions
byggmax.se - 2 mentions
hornbach.se - 2 mentions
bygghemma.se - 1 mentions
dooria.se - 1 mentions
k-rauta.se - 1 mentions
optimera.se - 1 mentions

Category recommendations

Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.

Not seen - 74 competitors here

Question asked: En kund letar efter Företaget säljer ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Produkterna leve. Vilka specifika företag eller varumärken skulle du rekommendera att de överväger? Lista verkliga, jämförbara alternativ (konkurrenter som en kund kan välja i stället), inte leverantörer, partners eller återförsäljare.

You were not named in any of 18 answers here - this is where you are least visible. The competitor ... was named most often (18x).

18 model answers in this context, you were named in 0.

... - 18 mentions
elitfonster.se - 11 mentions
bauhaus.se - 10 mentions
byggmax.se - 9 mentions
swedoor.se - 7 mentions
garageportexperten.se - 6 mentions
bygghemma.se - 6 mentions
nordan.se - 5 mentions
traryd.se - 5 mentions
k-rauta.se - 5 mentions
sparfonster.se - 4 mentions
ekstrands.se - 4 mentions
hornbach.se - 4 mentions
crawford.se - 3 mentions
skanska-byggvaror.se - 3 mentions
dooria.se - 3 mentions
beijerbygg.se - 2 mentions
daloc.se - 2 mentions
nordan.com - 2 mentions
ryterna.se - 2 mentions
bonusfonster.se - 2 mentions
nordiskafonster.se - 2 mentions
horermann.com - 2 mentions
trarydfonster.se - 2 mentions
inwido.se - 2 mentions
polardorren.se - 2 mentions
dorrspecialisten.se - 1 mentions
fonsterspecialisten.se - 1 mentions
kotka.se - 1 mentions
snickarpojkarna.se - 1 mentions
klarfonster.se - 1 mentions
polhus.se - 1 mentions
dorrkompaniet.se - 1 mentions
dorronline.se - 1 mentions
fonsteria.se - 1 mentions
jape.se - 1 mentions
nacka-fonster.se - 1 mentions
diplomat.se - 1 mentions
spfonster.se - 1 mentions
mockfjards.se - 1 mentions
came.com - 1 mentions
fonstershoppen.se - 1 mentions
hormann.com - 1 mentions
inwido.com - 1 mentions
normstahl.se - 1 mentions
novoferm.com - 1 mentions
partnerfonster.se - 1 mentions
velfac.com - 1 mentions
drutex.se - 1 mentions
velfac.se - 1 mentions
diplomatfonster.se - 1 mentions
fonster24.se - 1 mentions
fonsterporten.se - 1 mentions
hemfint.se - 1 mentions
novoferm.se - 1 mentions
outline.se - 1 mentions
jeld-wen.com - 1 mentions
pella.com - 1 mentions
dahls.se - 1 mentions
fonsterfabriken.se - 1 mentions
hemmafonster.se - 1 mentions
jansen.se - 1 mentions
jeld-wen.se - 1 mentions
svedbergs.se - 1 mentions
garantgarageportar.se - 1 mentions
kronfonster.se - 1 mentions
nordiskadorrar.se - 1 mentions
fonster.se - 1 mentions
out1.se - 1 mentions
snickarper.se - 1 mentions
h-fonster.se - 1 mentions
diplomatdorrar.se - 1 mentions
morups.se - 1 mentions
skandinaviskafonster.se - 1 mentions

Where to buy

Where to buy in this category online. Counts for your ranking - who the models name.

Not seen - 10 competitors here

Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.

You were not named in any of 18 answers here - this is where you are least visible. The competitor ... was named most often (18x).

18 model answers in this context, you were named in 0.

... - 18 mentions
bauhaus.se - 5 mentions
byggmax.se - 5 mentions
hornbach.se - 4 mentions
k-rauta.se - 2 mentions
beijer.se - 1 mentions
granngarden.se - 1 mentions
jula.se - 1 mentions
outnorth.se - 1 mentions
bygghemma.se - 1 mentions

By market

How visible you are in each market, and who shows up there instead.

Unprompted mentions in AI answers: 0.0% - 79 competitors here

recognition - Brand question (1 competitors here)
brand - Brand question (1 competitors here)
alternatives - Brand question (12 competitors here)
category - Not seen (74 competitors here)
buyers - Not seen (10 competitors here)

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Ahead of you in search, too: byggmax.se, hemfint.se, bauhaus.se, bonusfonster.se - the competitors AI recommends also outrank you here.

Active (mentioned) (78)

... (36) AI International

Active
bauhaus.se (15) AI

Active
beijer.se (1) AI

Active
beijerbygg.se (2) AI

Active
bonusfonster.se (2) AI

Active
bygghemma.se (7) AI

Active
byggmax.se (14) AI

Active
came.com (1) AI International

Active
crawford.se (3) AI

Active
dahls.se (1) AI

Active
daloc.se (2) AI

Active
diplomat.se (1) AI

Active
diplomatdorrar.se (1) AI

Active
diplomatfonster.se (1) AI

Active
dooria.se (3) AI

Active
dorrkompaniet.se (1) AI

Active
dorronline.se (1) AI

Active
dorrspecialisten.se (1) AI

Active
drutex.se (1) AI

Active
ekstrands.se (4) AI

Active
elitfonster.se (11) AI

Active
fonster.se (1) AI

Active
fonster24.se (1) AI

Active
fonsterfabriken.se (1) AI

Active
fonsteria.se (1) AI

Active
fonsterporten.se (1) AI

Active
fonstershoppen.se (1) AI

Active
fonsterspecialisten.se (1) AI

Active
garageportexperten.se (6) AI

Active
garantgarageportar.se (1) AI

Active
granngarden.se (1) AI

Active
h-fonster.se (1) AI

Active
hemfint.se (1) AI

Active
hemmafonster.se (1) AI

Active
horermann.com (2) AI International

Active
hormann.com (1) AI International

Active
hornbach.se (8) AI

Active
inwido.com (1) AI International

Active
inwido.se (2) AI

Active
jansen.se (1) AI

Active
jape.se (1) AI

Active
jeld-wen.com (1) AI International

Active
jeld-wen.se (1) AI

Active
jula.se (1) AI

Active
k-rauta.se (7) AI

Active
klarfonster.se (1) AI

Active
kotka.se (1) AI

Active
kronfonster.se (1) AI

Active
mockfjards.se (1) AI

Active
morups.se (1) AI

Active
nacka-fonster.se (1) AI

Active
nordan.com (2) AI International

Active
nordan.se (5) AI

Active
nordiskadorrar.se (1) AI

Active
nordiskafonster.se (2) AI

Active
normstahl.se (1) AI

Active
novoferm.com (1) AI International

Active
novoferm.se (1) AI

Active
out1.se (1) AI

Active
outline.se (1) AI

Active
outnorth.se (1) AI

Active
partnerfonster.se (1) AI

Active
pella.com (1) AI International

Active
polardorren.se (2) AI

Active
polhus.se (1) AI

Active
ryterna.se (2) AI

Active
skandinaviskafonster.se (1) AI

Active
skanska-byggvaror.se (3) AI

Active
snickarper.se (1) AI

Active
snickarpojkarna.se (1) AI

Active
sparfonster.se (4) AI

Active
spfonster.se (1) AI

Active
svedbergs.se (1) AI

Active
swedoor.se (7) AI

Active
traryd.se (5) AI

Active
trarydfonster.se (2) AI

Active
velfac.com (1) AI International

Active
velfac.se (1) AI

Active

Suggestions (AI-found, not mentioned) (15)

bygma.se AI

Off
diplomatdorren.se AI

Off
doornet.se AI

Off
dorema.se AI

Off
fonsterhuset.se AI

Off
fonstermarknaden.se AI

Off
hormann.se AI

Off
kungsater.se AI

Off
optimera.se AI

Off
rootdomain.com AI International

Off
skanskabyggvaror.se AI

Off
svenskafonster.se AI

Off
svenskfont.com AI International

Off
trelleborgsfonster.se AI

Off
xlbygg.se AI

Off

Sources around your brand

Ranking above you in search

skanskabyggvaror.se
bygggrossen.se
byggmax.se
hemfint.se
bauhaus.se
bonusfonster.se
byggahus.se
jemfix.se

AI also names 78 domains in your category - see Competitors.

These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).

Useful?

AI visibility checklist

Readiness score: 33.3%

We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.

Priority actions

Do these first - ranked by expected impact on your AI visibility.

High impact FAQ / questions and answers See the fix
High impact Organization entity (sameAs) for your webmaster
High impact Structured data (JSON-LD) for your webmaster See the fix
Medium impact Clear main heading (H1) in the page source
Medium impact Published/updated dates
Medium impact Article schema (JSON-LD) for your webmaster See the fix
Medium impact Author (byline/markup) for your webmaster
Medium impact HowTo schema (JSON-LD) for your webmaster
Lower impact Canonical URL
Lower impact Open Graph tags

Useful?

Crawlability and discovery Structured data and entity Page content and headings Authorship and freshness

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

✓ llms.txt present
?
What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
✓ robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
✓ sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

✗ Structured data (JSON-LD)

What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

Add schema.org JSON-LD (Organization/Product/FAQ).

Organization schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Doorly",
  "url": "https://doorly.se",
  "logo": "https://doorly.se/logo.png",
  "description": "One or two plain sentences describing what Doorly does and who it is for.",
  "sameAs": [
    "https://www.linkedin.com/company/your-company"
  ]
}
</script>

✗ FAQ / questions and answers

What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

Add an FAQ that answers buyer questions (ideally with FAQPage schema).

FAQ schema (FAQPage JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Doorly do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Doorly for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>

✗ Article schema (JSON-LD)

What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

Mark up articles and guides with Article schema (author, publisher, datePublished).

Article schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Doorly"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Doorly",
    "logo": {
      "@type": "ImageObject",
      "url": "https://doorly.se/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://doorly.se/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>

✗ HowTo schema (JSON-LD)
?
What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

Add HowTo schema to guides and step-by-step pages.
✗ Organization entity (sameAs)
?
What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

Add Organization schema with sameAs links to your official profiles.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

✗ Canonical URL
?
What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.

Set a canonical URL on each page.
✗ Open Graph tags
?
What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.

Add OG tags for sharing and previews.
✓ Meta description
?
What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
✓ Page title
?
What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
✗ Clear main heading (H1) in the page source
?
What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

Have a clear H1 stating what the page is about, in server-rendered HTML.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

✗ Author (byline/markup)
?
What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

State the author with markup (author in JSON-LD, rel=author or meta name=author).
✗ Published/updated dates
?
What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).

Useful?