Comprehensive report

stromma.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic region and the Netherlands. Its services are delivered by bus and boat and are marketed to leisure travelers and tourists who want organized, locally focused experiences of urban and natural attractions. The company positions itself within the tourism and travel‑experience sector, competing with other operators of guided tours, activity providers, and cruise‑based dining concepts. By offering a portfolio of city tours, themed excursions, and culinary cruises, Stromma aims to meet the demand for convenient, curated ways to explore destinations. Its target market includes both domestic and international visitors seeking structured, multilingual, and sustainable travel activities.

The area you and these competitors operate in: canal.nl, grayline.com, lovers.nl, sightseeing.no, bigbustours.com.

0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

58.2/100

AI Visibility

For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

Recognised by AI, by name0%

Named unprompted, in your category46%

Whether AI knows and mentions you.

Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

53.3%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

Your position among all brands AI named.

#1 / 44

Rank

Improves as you gain mentions the higher-ranked brands already have.

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

You rank #1 of 44 on AI mentions (neutral questions)

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.

Brand	Mentions	anthropic/claude-sonnet-4.6	deepseek/deepseek-v4-pro	google/gemini-2.5-flash	openai/gpt-5.5	x-ai/grok-4.3	z-ai/glm-5.1
Your brand Stromma	5	1	1	1	1	1	0 Knows you - not unprompted
canal.nl AI	5	1	1	1	1	1	0
grayline.com AI	5	1	1	1	1	1	0
lovers.nl AI	5	1	1	1	1	1	0
sightseeing.no AI	5	1	1	1	1	1	0
bigbustours.com AI SERP	3	0	0	1	1	1	0
city-sightseeing.com AI SERP	3	0	1	1	1	0	0
dfds.com AI	3	1	1	1	0	0	0
getyourguide.com AI SERP	3	1	0	1	1	0	0
viator.com AI SERP	3	1	0	1	1	0	0
amsterdamcircleline.com AI	2	0	1	0	1	0	0
blueboatcompany.com AI	2	0	0	0	1	1	0
citysightseeing.com AI	2	1	0	0	0	1	0
fjordtours.com AI	2	1	0	0	1	0	0
hurtigruten.com AI	2	1	1	0	0	0	0
redsightseeing.com AI	2	0	1	0	1	0	0
vikingline.com AI	2	1	1	0	0	0	0
bateaux-mouches.fr AI	1	0	0	0	1	0	0
bateaux.com AI	1	1	0	0	0	0	0
bateauxparisiens.com AI	1	0	0	0	1	0	0
brimexplorer.com AI	1	0	0	0	1	0	0
captainjackamsterdam.com AI	1	0	0	0	1	0	0
citycruise.se AI	1	0	0	0	0	1	0
citycruises.com AI	1	0	0	0	1	0	0
evanevanstours.com AI	1	0	0	0	1	0	0
flagship.nl AI	1	0	0	0	1	0	0
flagshipamsterdam.com AI	1	0	0	0	1	0	0
friendshipamsterdam.com AI	1	0	0	0	1	0	0
goldentours.com AI	1	0	0	0	1	0	0
helsinki-expert.com AI	1	0	1	0	0	0	0
heycaptain.com AI	1	0	0	0	1	0	0
jtline.fi AI	1	0	0	0	1	0	0
netto-badene.dk AI	1	0	1	0	0	0	0
rederijkooij.nl AI	1	0	0	0	1	0	0
royalline.fi AI	1	0	0	0	1	0	0
tallink.com AI	1	1	0	0	0	0	0
tallinksilja.com AI	1	0	1	0	0	0	0
thamesriversightseeing.com AI	1	0	0	0	1	0	0
tootbus.com AI	1	0	0	0	1	0	0
uberboat.com AI	1	0	0	0	1	0	0
vedettesdeparis.com AI	1	0	0	0	1	0	0
vy.no AI	1	1	0	0	0	0	0
waxholmsbolaget.se AI	1	0	0	0	0	1	0
https://www.tours-tickets.com added Not mentioned yet	0	0	0	0	0	0	0

Show all 43 competitors

Not satisfied? Change competitors

Useful?

Your visibility over time

Pro

See your visibility over time

Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.

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How AI describes you

How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).

These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs

AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

Stromma Based on what you've described and general knowledge of this company, Stromma is a Scandinavian tourism and sightseeing operator that offers: - Boat and canal tours (hop-on/hop-off style and guided cruises) - Bus sightseeing tours through city centers - Dining and lunch/dinner cruises - Day trip excursions to surrounding areas and attractions ### Who it's for: Primarily leisure tourists and visitors to cities like Stockholm, Copenhagen, Amsterdam, Helsinki,…

deepseek/deepseek-v4-pro

Based on the context you provided, the company at stromma.com is a sightseeing tour operator that offers guided tours, day-trip excursions, and dining cruises. It operates primarily in the Nordic region and the Netherlands, using both buses and boats to deliver its services. Its offerings are marketed to leisure travelers.

google/gemini-2.5-flash

Based on the context provided and the information typically found on a company's "About Us" or "Services" page, **Stromma (at stromma.com) is a tourism company that offers guided sightseeing tours, day-trip excursions, and dining cruises in various European cities.

openai/gpt-5.5

Stromma (stromma.com), also branded Strömma, is a European sightseeing and experiences company offering guided city tours, hop‑on hop‑off bus and boat tours, canal and archipelago cruises, day trips, and dining cruises. It operates mainly in Nordic cities and the Netherlands, including destinations such as Stockholm, Copenhagen, Oslo, Helsinki, Gothenburg, and Amsterdam.

x-ai/grok-4.3

Stromma (stromma.com) is a tourism company operating guided sightseeing tours, boat cruises, day excursions, and related experiences (often combining bus/boat options) in Nordic cities (e.g., Stockholm, Copenhagen, Oslo) plus Amsterdam and a few other spots. Its offerings target leisure tourists and visitors seeking convenient, scenic city and regional experiences.

z-ai/glm-5.1

Stromma is a tourism and sightseeing operator that offers guided city tours, day-trip excursions, and dining cruises. These experiences are primarily delivered via sightseeing buses and boats, operating in major European cities with a strong presence in the Nordic region (such as Stockholm, Copenhagen, and Helsinki) and the Netherlands (such as Amsterdam).

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

Stromma is a Nordic tourism and experiences company.

From: z-ai/glm-5.1
Stromma specializes in sightseeing, attractions, and cultural experiences.

From: z-ai/glm-5.1
Stromma was originally founded in Sweden.

From: z-ai/glm-5.1
Stromma offers boat tours, canal cruises, hop‑on hop‑off buses, guided sightseeing tours, excursions, and dining cruises.

From: openai/gpt-5.5
Stromma is a Scandinavian tourism and transport company.

From: anthropic/claude-sonnet-4.6
Stromma offers sightseeing, cruises, and travel experiences in Nordic cities such as Stockholm, Copenhagen, Helsinki, and Amsterdam.

From: anthropic/claude-sonnet-4.6
Stromma provides boat and canal tours and cruises.

From: anthropic/claude-sonnet-4.6
Stromma operates hop‑on hop‑off bus and boat services.

From: anthropic/claude-sonnet-4.6
Stromma runs dinner and lunch cruises.

From: anthropic/claude-sonnet-4.6
Stromma offers archipelago excursions.

From: anthropic/claude-sonnet-4.6
Stromma provides guided city tours and experiences.

From: anthropic/claude-sonnet-4.6
Stromma primarily targets tourists and visitors, though locals also use its services.

From: anthropic/claude-sonnet-4.6
Stromma serves families, couples, and groups seeking guided experiences in Scandinavian destinations.

From: anthropic/claude-sonnet-4.6
Stromma is a tourism and sightseeing company that operates experiences in several Northern European cities.

From: openai/gpt-5.5
Stromma primarily serves travelers and tourists, but also locals seeking leisure, special outings, or event experiences.

From: openai/gpt-5.5
Stromma operates in multiple Northern European countries, including Denmark, Norway, Finland, the Netherlands, and Germany.

From: z-ai/glm-5.1
Stromma is a Scandinavian tourism and sightseeing operator.

From: anthropic/claude-sonnet-4.6
Stromma offers boat and canal tours, including hop‑on/hop‑off and guided cruises.

From: anthropic/claude-sonnet-4.6
Stromma provides bus sightseeing tours through city centres.

From: anthropic/claude-sonnet-4.6
Stromma runs dining cruises, offering lunch and dinner experiences.

From: anthropic/claude-sonnet-4.6
Stromma offers day‑trip excursions to surrounding attractions.

From: anthropic/claude-sonnet-4.6
Stromma mainly serves leisure tourists in cities like Stockholm, Copenhagen, Amsterdam, Helsinki, and other Nordic/European destinations.

From: anthropic/claude-sonnet-4.6
Stromma is known for operating in cities with significant waterways, making boat tours central to its offering.

From: anthropic/claude-sonnet-4.6
Stromma is also branded Strömma.

From: openai/gpt-5.5
Stromma is a European sightseeing and experiences company.

From: openai/gpt-5.5
Stromma offers guided city tours, hop‑on hop‑off bus and boat tours, canal and archipelago cruises, day trips, and dining cruises.

From: openai/gpt-5.5
Stromma operates mainly in Nordic cities and the Netherlands, including Stockholm, Copenhagen, Oslo, Helsinki, Gothenburg, and Amsterdam.

From: openai/gpt-5.5
Stromma serves leisure travelers, tourists, families, groups, and sometimes corporate or private-event customers.

From: openai/gpt-5.5
Stromma is a tourism and sightseeing operator.

From: z-ai/glm-5.1
Stromma offers guided city tours, day‑trip excursions, and dining cruises.

From: z-ai/glm-5.1
Stromma delivers its experiences primarily via sightseeing buses and boats.

From: z-ai/glm-5.1
Stromma operates in major European cities, with a strong presence in the Nordic region (Stockholm, Copenhagen, Helsinki) and the Netherlands (Amsterdam).

From: z-ai/glm-5.1
Stromma's services are designed for leisure travelers and tourists.

From: z-ai/glm-5.1
Stromma is a tourism company.

From: x-ai/grok-4.3
Stromma operates guided sightseeing tours, boat cruises, and day excursions, often combining bus and boat options.

From: x-ai/grok-4.3
Stromma operates in Nordic cities (Stockholm, Copenhagen, Oslo) and Amsterdam.

From: x-ai/grok-4.3
Stromma's offerings target leisure tourists and visitors.

From: x-ai/grok-4.3

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):

Stromma is a Scandinavian tourism and sightseeing operator.
Stromma is a Scandinavian tourism and transport company.
Stromma is known for operating in cities with significant waterways, making boat tours central to its offering.
Stromma mainly serves leisure tourists in cities like Stockholm, Copenhagen, Amsterdam, Helsinki, and other Nordic/European destinations.
Stromma offers archipelago excursions.
Stromma offers boat and canal tours, including hop‑on/hop‑off and guided cruises.
Stromma offers day‑trip excursions to surrounding attractions.
Stromma offers sightseeing, cruises, and travel experiences in Nordic cities such as Stockholm, Copenhagen, Helsinki, and Amsterdam.
Stromma operates hop‑on hop‑off bus and boat services.
Stromma primarily targets tourists and visitors, though locals also use its services.
Stromma provides boat and canal tours and cruises.
Stromma provides bus sightseeing tours through city centres.
Stromma provides guided city tours and experiences.
Stromma runs dining cruises, offering lunch and dinner experiences.
Stromma runs dinner and lunch cruises.
Stromma serves families, couples, and groups seeking guided experiences in Scandinavian destinations.

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

Stromma is a European sightseeing and experiences company.
Stromma is a tourism and sightseeing company that operates experiences in several Northern European cities.
Stromma is also branded Strömma.
Stromma offers boat tours, canal cruises, hop‑on hop‑off buses, guided sightseeing tours, excursions, and dining cruises.
Stromma offers guided city tours, hop‑on hop‑off bus and boat tours, canal and archipelago cruises, day trips, and dining cruises.
Stromma operates mainly in Nordic cities and the Netherlands, including Stockholm, Copenhagen, Oslo, Helsinki, Gothenburg, and Amsterdam.
Stromma primarily serves travelers and tourists, but also locals seeking leisure, special outings, or event experiences.
Stromma serves leisure travelers, tourists, families, groups, and sometimes corporate or private-event customers.

Stands apart: x-ai/grok-4.3 - claims only this model makes (possibly out of date or made up):

Stromma is a tourism company.
Stromma operates guided sightseeing tours, boat cruises, and day excursions, often combining bus and boat options.
Stromma operates in Nordic cities (Stockholm, Copenhagen, Oslo) and Amsterdam.
Stromma's offerings target leisure tourists and visitors.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

Stromma delivers its experiences primarily via sightseeing buses and boats.
Stromma is a Nordic tourism and experiences company.
Stromma is a tourism and sightseeing operator.
Stromma offers guided city tours, day‑trip excursions, and dining cruises.
Stromma operates in major European cities, with a strong presence in the Nordic region (Stockholm, Copenhagen, Helsinki) and the Netherlands (Amsterdam).
Stromma operates in multiple Northern European countries, including Denmark, Norway, Finland, the Netherlands, and Germany.
Stromma specializes in sightseeing, attractions, and cultural experiences.
Stromma was originally founded in Sweden.
Stromma's services are designed for leisure travelers and tourists.

Positioning Models agree

Most models place you alongside: canal.nl, grayline.com, lovers.nl, sightseeing.no, bigbustours.com, city-sightseeing.com, dfds.com, getyourguide.com, viator.com, amsterdamcircleline.com, blueboatcompany.com, citysightseeing.com, fjordtours.com, hurtigruten.com, redsightseeing.com, vikingline.com

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Do models recognize you

Asked cold, with no hint from us - does the model already know your brand? The honest test of unprompted awareness.

Brand question - 3 competitors here

Question asked: What do you know about Stromma ({domain})? If you are not familiar with this specific company, say so plainly - do not guess or describe a different company with a similar name.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

sightseeing.no - 4 mentions
canal.nl - 3 mentions
hop-on-hop-off.com - 1 mentions

Brand questions

What models say when asked about you by name. Not used for the competitive ranking (it names you).

Brand question - 2 competitors here

Question asked: What is Stromma, the company at {domain}? For context, this company is in: Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic re Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

sightseeing.no - 6 mentions
canal.nl - 2 mentions

Alternatives to you

When someone asks for alternatives to you - who the models suggest instead.

Brand question - 9 competitors here

Question asked: Is Stromma a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

canal.nl - 5 mentions
sightseeing.no - 5 mentions
getyourguide.com - 4 mentions
viator.com - 4 mentions
tiqets.com - 2 mentions
waxholmsbolaget.se - 2 mentions
klook.com - 1 mentions
lovers.nl - 1 mentions
hop-on-hop-off.com - 1 mentions

Category recommendations

Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.

Seen - 42 competitors here

Question asked: Someone is looking for: Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic re Which companies or brands would you recommend they consider? List the specific providers.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

canal.nl - 5 mentions
grayline.com - 5 mentions
lovers.nl - 5 mentions
sightseeing.no - 5 mentions
dfds.com - 3 mentions
getyourguide.com - 3 mentions
viator.com - 3 mentions
bigbustours.com - 3 mentions
city-sightseeing.com - 3 mentions
citysightseeing.com - 2 mentions
fjordtours.com - 2 mentions
hurtigruten.com - 2 mentions
vikingline.com - 2 mentions
amsterdamcircleline.com - 2 mentions
blueboatcompany.com - 2 mentions
redsightseeing.com - 2 mentions
bateaux.com - 1 mentions
tallink.com - 1 mentions
vy.no - 1 mentions
bateaux-mouches.fr - 1 mentions
bateauxparisiens.com - 1 mentions
brimexplorer.com - 1 mentions
captainjackamsterdam.com - 1 mentions
citycruises.com - 1 mentions
evanevanstours.com - 1 mentions
flagship.nl - 1 mentions
flagshipamsterdam.com - 1 mentions
friendshipamsterdam.com - 1 mentions
goldentours.com - 1 mentions
heycaptain.com - 1 mentions
jtline.fi - 1 mentions
rederijkooij.nl - 1 mentions
royalline.fi - 1 mentions
thamesriversightseeing.com - 1 mentions
tootbus.com - 1 mentions
uberboat.com - 1 mentions
vedettesdeparis.com - 1 mentions
helsinki-expert.com - 1 mentions
netto-badene.dk - 1 mentions
tallinksilja.com - 1 mentions
citycruise.se - 1 mentions
waxholmsbolaget.se - 1 mentions

Where to buy

Where to buy in this category online. Counts for your ranking - who the models name.

Not seen - 0 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were not named in any of 6 answers here - this is where you are least visible.

6 model answers in this context, you were named in 0.

No competitors named in this context.

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Ahead of you in search, too: getyourguide.com, bigbustours.com, city-sightseeing.com, viator.com - the competitors AI recommends also outrank you here.

Active (mentioned) (42)

amsterdamcircleline.com (2) AI

Active
bateaux-mouches.fr (1) AI

Active
bateaux.com (1) AI

Active
bateauxparisiens.com (1) AI

Active
bigbustours.com (3) AI

Active
blueboatcompany.com (2) AI

Active
brimexplorer.com (1) AI

Active
canal.nl (5) AI

Active
captainjackamsterdam.com (1) AI

Active
city-sightseeing.com (3) AI

Active
citycruise.se (1) AI

Active
citycruises.com (1) AI

Active
citysightseeing.com (2) AI

Active
dfds.com (3) AI

Active
evanevanstours.com (1) AI

Active
fjordtours.com (2) AI

Active
flagship.nl (1) AI

Active
flagshipamsterdam.com (1) AI

Active
friendshipamsterdam.com (1) AI

Active
getyourguide.com (3) AI

Active
goldentours.com (1) AI

Active
grayline.com (5) AI

Active
helsinki-expert.com (1) AI

Active
heycaptain.com (1) AI

Active
hurtigruten.com (2) AI

Active
jtline.fi (1) AI

Active
lovers.nl (5) AI

Active
netto-badene.dk (1) AI

Active
rederijkooij.nl (1) AI

Active
redsightseeing.com (2) AI

Active
royalline.fi (1) AI

Active
sightseeing.no (5) AI

Active
tallink.com (1) AI

Active
tallinksilja.com (1) AI

Active
thamesriversightseeing.com (1) AI

Active
tootbus.com (1) AI

Active
uberboat.com (1) AI

Active
vedettesdeparis.com (1) AI

Active
viator.com (3) AI

Active
vikingline.com (2) AI

Active
vy.no (1) AI

Active
waxholmsbolaget.se (1) AI

Active

Active (your additions) (1)

https://www.tours-tickets.com (0) added confirmed

Active

Suggestions (AI-found, not mentioned) (46)

adventuretours.com AI

Off
amsterdamcanalcruises.nl AI

Off
amsterdamsightseeing.com AI

Off
amsterdamsightseeing.nl AI

Off
batservice.no AI

Off
blueboat.nl AI

Off
boatcompany.com AI

Off
boatsightseeing.com AI

Off
boatstours.se AI

Off
canaltours.dk AI

Off
citytours.com AI

Off
copenhagenbyboat.dk AI

Off
copenhagensightseeing.dk AI

Off
culinarycruises.com AI

Off
dfdsseaways.com AI

Off
frs-finland.fi AI

Off
goteborgguiden.se AI

Off
gotur.se AI

Off
helsinkiexpert.com AI

Off
helsinkiexpert.fi AI

Off
heycaptain.dk AI

Off
hollandinternational.nl AI

Off
hop-on-hop-off.com AI

Off
hoponhopoffbus.com AI

Off
klook.com AI

Off
localfoodtours.com AI

Off
netto-baadene.dk AI

Off
nettobaadene.dk AI

Off
norwayexcursions.com AI

Off
oceanbus.se AI

Off
oslofjordcruises.no AI

Off
paddlethecity.com AI

Off
rederiethavet.dk AI

Off
rederij-de-nederlanden.nl AI

Off
rederijplas.nl AI

Off
ribtours.se AI

Off
royalcanaltour.se AI

Off
scanbaltexperience.com AI

Off
spido.nl AI

Off
stockholmadventures.com AI

Off
stockholmarchipelago.se AI

Off
themeparkcompany.com AI

Off
tiqets.com AI

Off
toursandtickets.com AI

Off
visitcopenhagen.com AI

Off
walkingtourcompany.com AI

Off

Sources around your brand

Ranking above you in search

tripadvisor.com
facebook.com
getyourguide.com
yelp.com
bigbustours.com
city-sightseeing.com
citysightseeinglosangeles.com
destinationlesstravel.com

AI also names 45 domains in your category - see Competitors.

These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).

Useful?

AI visibility checklist

Readiness score: 53.3%

We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.

Priority actions

Do these first - ranked by expected impact on your AI visibility.

High impact FAQ / questions and answers See the fix
High impact Organization entity (sameAs)
Medium impact Article schema (JSON-LD) See the fix
Medium impact Author (byline/markup)
Medium impact HowTo schema (JSON-LD)
Medium impact llms.txt present See the fix
Medium impact Published/updated dates

Useful?

Crawlability and discovery Structured data and entity Page content and headings Authorship and freshness

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

✗ llms.txt present

What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).

Add an llms.txt that describes your service for AI crawlers.

llms.txt (place at {base_url}/llms.txt)

# Stromma
> One-line summary of what Stromma does and who it is for.

https://stromma.com

## Key pages
- [Home](https://stromma.com/): what Stromma offers, in brief
- [About](https://stromma.com/about): who Stromma is
- [Contact](https://stromma.com/contact): how to get in touch

## Notes
Written for AI assistants: plain facts about Stromma, kept current.

✓ robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
✓ sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

✓ Structured data (JSON-LD)
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What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

✗ FAQ / questions and answers

What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

Add an FAQ that answers buyer questions (ideally with FAQPage schema).

FAQ schema (FAQPage JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Stromma do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Stromma for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>

✗ Article schema (JSON-LD)

What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

Mark up articles and guides with Article schema (author, publisher, datePublished).

Article schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Stromma"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Stromma",
    "logo": {
      "@type": "ImageObject",
      "url": "https://stromma.com/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://stromma.com/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>

✗ HowTo schema (JSON-LD)
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What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

Add HowTo schema to guides and step-by-step pages.
✗ Organization entity (sameAs)
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What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

Add Organization schema with sameAs links to your official profiles.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

✓ Canonical URL
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What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
✓ Open Graph tags
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What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.
✓ Meta description
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What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
✓ Page title
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What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
✓ Clear main heading (H1) in the page source
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What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

✗ Author (byline/markup)
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What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

State the author with markup (author in JSON-LD, rel=author or meta name=author).
✗ Published/updated dates
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What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).

Useful?