LLMrank

Comprehensive report

semmelguiden.se

Market: Sweden (sv)

Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.

En digital guide och recensionsplattform för semlor i Sverige samlar in och publicerar betyg samt rankningar av bageriers semlor på en nationell karta. Tjänsten vänder sig främst till konsumenter som söker information om var de kan köpa den bästa semlan under fastlagen, samt till bagerier som vill synas i en jämförelsebaserad lista. Plattformen erbjuder både klassiska och moderna varianter, inklusive glutenfria och veganska alternativ, samt ger bakningsrecept och historisk bakgrund. Användarna kan filtrera efter ort, typ av semla och betyg, vilket underlättar lokala sökningar i städer som Stockholm, Göteborg och Malmö. Verksamheten konkurrerar i segmentet för online‑matguider och konsumentrecensioner med fokus på en specifik traditionell bakelse.

The area you and these competitors operate in: ..., tripadvisor.com, tripadvisor.se, yelp.com, hitta.se.

?0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

11.1/100

AI Visibility

?For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

Recognised by AI, by name17%
Named unprompted, in your category3%

Whether AI knows and mentions you.

?Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

44.4%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

?Your position among all brands AI named.

#18 / 40

Rank

Improves as you gain mentions the higher-ranked brands already have.

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

You rank #18 of 40 on AI mentions (neutral questions)

Why you're underperforming

AI barely recognises the brand yet (recognition 17%), so it rarely brings you up on its own. AI visibility is 11/100.

Your site is already in good shape - the main lever here is off-site: being known and cited across the web. The on-page items below help only at the margin.

What moves the needle: FAQ / questions and answers, Organization entity (sameAs), Published/updated dates

Build your off-site presence

  1. High impact Get listed in the authoritative directories and industry bodies for your category and market
  2. High impact Earn mentions on the third-party sources AI leans on - trade press, respected editorial, category guides
  3. Medium impact Join and get profiled by the recognised association or network in your field
  4. Medium impact Keep your name, category and key facts consistent across the web so AI resolves you as one clear entity

Third-party sources you're outranked by (get present here first): xn--bst-i-test-q5a.se, reddit.com, goteborg.com

Ahead of you in search, too: thatsup.se, facebook.com, instagram.com - the competitors AI recommends also outrank you here.

AI's view of you is shaped mostly by what the rest of the web says, not just your own pages. These build the off-site signal AI leans on. LLMrank measures the result - you don't control third-party sites, so treat these as direction, not guarantees.

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

?Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Brand Mentions anthropic/claude-fable-5anthropic/claude-opus-5anthropic/claude-sonnet-4anthropic/claude-sonnet-4.6anthropic/claude-sonnet-5deepseek/deepseek-chat-v3-0324deepseek/deepseek-v4-progoogle/gemini-2.5-flashgoogle/gemini-3.6-flashmeta-llama/llama-3.1-70b-instructmistralai/mistral-largeopenai/gpt-4oopenai/gpt-5.5openai/gpt-5.6-solx-ai/grok-4.3x-ai/grok-4.5z-ai/glm-5.1z-ai/glm-5.2
Your brand Semmelguiden 1 0 0 0 0 0 0 1 0 0 Knows you - not unprompted 0 Knows you - not unprompted 0 0 0 0 0 0 Knows you - not unprompted 0 0
... AI 36 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
tripadvisor.com AI 14 0 1 1 1 1 1 0 1 0 1 1 1 1 0 1 1 1 1
tripadvisor.se AI 14 0 1 1 1 1 1 0 1 0 1 1 1 1 0 1 1 1 1
yelp.com AI 12 0 0 1 1 1 1 0 1 0 1 1 1 1 0 0 1 1 1
hitta.se AI 9 1 0 1 0 1 1 0 1 0 0 0 0 1 0 0 1 1 1
instagram.com AI SERP 8 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0
facebook.com AI SERP 5 0 0 0 0 1 1 0 1 0 0 1 0 0 0 0 0 1 0
foursquare.com AI 5 0 0 1 1 0 1 0 0 0 0 1 0 0 0 0 0 0 1
bageri.nu AI 4 0 0 0 0 1 0 0 1 0 0 0 0 1 0 0 0 0 1
bageri.se AI 4 0 0 0 0 1 0 0 1 0 0 0 0 1 0 0 0 0 1
semmelmannen.se AI 4 1 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0
whiteguide.se AI 4 1 0 0 0 0 0 0 1 0 0 0 0 0 0 1 1 0 0
eniro.se AI 3 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1
reco.se AI 3 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0
thatsup.se AI SERP 3 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
aftonbladet.se AI 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1
foodora.se AI 2 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0
alltommat.se AI 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
alltommatt.se AI 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0
bakelskapet.se AI 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
basta.se AI 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
eatie.io AI 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0
falstaff.se AI 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
fettisdagen.nu AI 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
hungrig.se AI 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0
kondis.nu AI 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
konditorier.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0
konditoriernasriksforbund.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0
lokalguiden.se AI 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
restaurangguiden.se AI 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
restaurangkartan.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
semmelkartan.se AI 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
semmeltest.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0
svt.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
tasteatlas.com AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0
tasteline.com AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0
thefork.se AI 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
whiteguide.com AI 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
zomato.com AI 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Not satisfied? Change competitors

Useful?

Your visibility over time

Each AI model knows the world up to a point in time. This timeline lines up the models, when you first showed up in each one, and your visibility score across measurements - so you can see how your presence is moving.

Recognizes you Does not recognize you

Hover or tap a dot to see what that model says about you.

Mistral AI recognized by 0/1
Mistral Large est. Mistral Large Does not recognize you This model could not confirm or describe you.
OpenAI recognized by 0/3
GPT-4o GPT-4o Does not recognize you This model could not confirm or describe you.
GPT-5.5 GPT-5.5 Does not recognize you This model could not confirm or describe you.
GPT-5.6 Sol GPT-5.6 Sol Does not recognize you This model could not confirm or describe you.
Meta recognized by 1/1
Llama 3.1 70B Llama 3.1 70B Recognizes you Semmelguiden är en digital guide och recensionsplattform som samlar in och publicerar betyg samt rankningar av bageriers semlor i Sverige. Tjänsten är till för konsumenter som söker information om var de kan köpa den bästa semlan. See full description
DeepSeek recognized by 0/2
DeepSeek V3 (0324) DeepSeek V3 (0324) Does not recognize you This model could not confirm or describe you.
DeepSeek V4 Pro est. DeepSeek V4 Pro Does not recognize you This model could not confirm or describe you.
Z.ai recognized by 0/1
GLM-5.1 est. GLM-5.1 Does not recognize you This model could not confirm or describe you.
xAI recognized by 0/1
Grok 4.3 est. Grok 4.3 Does not recognize you This model could not confirm or describe you.
Google recognized by 0/1
Gemini 2.5 Flash Gemini 2.5 Flash Does not recognize you This model could not confirm or describe you.
Anthropic recognized by 0/4
Claude Sonnet 4 Claude Sonnet 4 Does not recognize you This model could not confirm or describe you.
Claude Sonnet 4.6 Claude Sonnet 4.6 Does not recognize you This model could not confirm or describe you.
Claude Sonnet 5 Claude Sonnet 5 Does not recognize you This model could not confirm or describe you.
Claude Fable 5 Claude Fable 5 Does not recognize you This model could not confirm or describe you.

Visibility score over measurements

19.4

Across the models with a known cutoff, 1 of 14 recognize you and can describe you.

A "~" and "est." marks an estimated knowledge cutoff: the model has no publicly stated date, so we place it from its release. It is an estimate, not a confirmed date.

No fixed date available for: Gemini 3.6 Flash, GLM-5.2, Grok 4.5, Claude Opus 5

Useful?

How AI describes you

How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).

These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs

?AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

Heads up: these summaries are based on the description we gave each model - the models did not recognize your brand on their own (see recognition). A model can write a confident summary from our input while knowing nothing about you unprompted. That gap is exactly the opportunity to close.

anthropic/claude-fable-5

Semmelguiden (semmelguiden.se) Jag kan inte med säkerhet bekräfta detaljerade uppgifter om just detta specifika företag eller webbplatsen semmelguiden.se, eftersom jag inte har verifierad information om den.

anthropic/claude-opus-5

Kort svar Jag kan inte bekräfta att jag har tillförlitlig kunskap om just semmelguiden.se eller företaget/tjänsten bakom domänen. Jag har ingen verifierad information om vem som driver sajten, när den startade, hur många bagerier som finns med eller hur betygssättningen fungerar i praktiken.

anthropic/claude-sonnet-4

Baserat på den information du har delat verkar Semmelguiden (semmelguiden.se) vara en specialiserad digital plattform som fokuserar på semlor i Sverige. Vad företaget erbjuder: - En digital guide och recensionsplattform specifikt för semlor - Insamling och publicering av betyg på bageriers semlor - Rankningar av semlor från olika bagerier - En nationell karta som visar var man kan köpa semlor Vem det är till för: - Konsumenter som söker information om var de kan köpa bra semlor -…

anthropic/claude-sonnet-4.6

Semmelguiden (semmelguiden.se) Jag kan inte med säkerhet bekräfta exakt vad semmelguiden.se erbjuder eller verifiera detaljerna kring detta specifika företag/sajt, eftersom jag inte har tillförlitlig information om just den webbplatsen i mina träningsdata. Utifrån det sammanhang du beskriver låter det som en digital recensionsplattform för semlor i Sverige, men jag vill inte riskera att beskriva fel information om just detta företag. Jag rekommenderar att du: - Besöker semmelguiden.

anthropic/claude-sonnet-5

Jag kan inte bekräfta specifika detaljer om just detta företag (semmelguiden.se) baserat på tillförlitlig information jag har tillgång till. Jag har inte kunnat verifiera aktuellt innehåll, ägarskap eller exakt tjänsteutbud för denna specifika webbplats.

deepseek/deepseek-chat-v3-0324

Semmelguiden.se verkar vara en digital plattform som fokuserar på att samla in och presentera betyg samt rankningar av semlor från olika bagerier i Sverige. Tjänsten erbjuder en interaktiv karta eller lista där användare kan hitta information om var de kan köpa semlor baserat på recensioner och popularitet. Vad erbjuder de? - En guide med recensioner och betyg av semlor från svenska bagerier. - En nationell översikt (t.ex. via karta eller ranking) över bageriers semlor.

deepseek/deepseek-v4-pro

Semmelguiden.se är en digital guide och recensionsplattform som samlar in och publicerar betyg och rankningar av semlor från bagerier över hela Sverige. Resultaten presenteras på en nationell karta, och tjänsten riktar sig främst till konsumenter som vill hitta och jämföra var de kan köpa de bästa semlorna.

google/gemini-2.5-flash

Semmelguiden.se är en digital guide och recensionsplattform som samlar in och publicerar betyg samt rankningar av bageriers semlor i Sverige. Vad Semmelguiden.se erbjuder: * En nationell karta: Användare kan enkelt hitta bagerier som säljer semlor i sin närhet eller på andra platser i Sverige. * Betyg och recensioner: Plattformen erbjuder en plats där konsumenter kan lämna betyg och recensioner av semlor från olika bagerier.

google/gemini-3.6-flash

Semmelguiden (semmelguiden.se) är en digital konsumentplattform och interaktiv guide för semlor i Sverige. ### Vad företaget erbjuder: * Kartläggning och jämförelse: En nationell digital karta som samlar bagerier och konditorier som säljer semlor. * Betyg och recensioner: Publicering av samlade betyg, recensioner och rankningar av olika semlor runt om i landet för att hjälpa användare att navigera i utbudet under semmelsäsongen. ### Vem det är till för: * **Konsumenter och semmeläl

meta-llama/llama-3.1-70b-instruct

Semmelguiden är en digital guide och recensionsplattform som samlar in och publicerar betyg samt rankningar av bageriers semlor i Sverige. Tjänsten är till för konsumenter som söker information om var de kan köpa den bästa semlan.

mistralai/mistral-large

Semmelguiden (semmelguiden.se) är en digital guide och recensionsplattform som fokuserar på semlor i Sverige. Företaget erbjuder: - En interaktiv karta över bagerier och caféer som säljer semlor, med användargenererade betyg och recensioner. - Rankningar av semlor baserat på smak, konsistens, pris och andra faktorer, ofta uppdaterade säsongsvis (främst under fastlagen).

openai/gpt-4o

Jag har ingen specifik information om företaget Semmelguiden på semmelguiden.se. Om det är ett företag som erbjuder en digital guide och recensionsplattform för semlor i Sverige, skulle det sannolikt vara inriktat på att hjälpa konsumenter att hitta och betygsätta semlor från olika bagerier runt om i landet.

openai/gpt-5.5

Jag kan inte oberoende bekräfta exakt innehåll på semmelguiden.se här, men utifrån den angivna beskrivningen är Semmelguiden en svensk digital guide och recensionsplattform för semlor. Tjänsten samlar in och publicerar betyg, omdömen och rankningar av bageriers semlor, ofta presenterat via en nationell karta. Den är främst till för konsumenter i Sverige som vill hitta och jämföra var de kan köpa bra semlor, särskilt inför och under semmelsäsongen.

openai/gpt-5.6-sol

Semmelguiden på semmelguiden.se är en svensk digital guide och recensionsplattform för semlor. Den samlar och publicerar betyg, omdömen och rankningar av bageriers semlor samt visar dem på en nationell karta. Tjänsten riktar sig främst till svenska konsumenter och semmelentusiaster som vill jämföra utbud och hitta välrecenserade semlor i närheten. Jag kan däremot inte bekräfta juridiska företagsuppgifter eller vem som driver webbplatsen.

x-ai/grok-4.3

Semmelguiden (semmelguiden.se) är en digital guide- och recensionsplattform som samlar in, publicerar och rankar betyg på semlor från bagerier över hela Sverige via en nationell karta. Den riktar sig främst till konsumenter som vill hitta information om var de kan köpa bra semlor.

x-ai/grok-4.5

Semmelguiden (semmelguiden.se) är en digital guide- och recensionsplattform för semlor i Sverige. Den samlar in och publicerar betyg samt rankningar av bageriers semlor på en nationell karta. Tjänsten vänder sig främst till konsumenter som vill hitta och jämföra var de kan köpa bra semlor.

z-ai/glm-5.1

Semmelguiden (semmelguiden.se) är en digital plattform som erbjuder en sammanställd guide och rankning av semlor från bagerier över hela Sverige. Tjänsten samlar in, bedömer och publicerar betyg och recensioner av olika bageriers semlor och presenterar resultaten på en interaktiv nationell karta samt i topplistor. Vad företaget erbjuder: * En digital karta och rankning över var man kan hitta de bästa semlorna i Sverige.

z-ai/glm-5.2

Semmelguiden (semmelguiden.se) är en digital guide och recensionsplattform som specialiserar sig på att utvärdera och ranka semlor i Sverige. Företaget erbjuder en nationell karta där de samlar in, publicerar betyg och rankar olika bageriers semlor baserat på kvalitet och smak. Tjänsten är främst till för konsumenter och semleälskare som vill ha hjälp med att hitta de bästa semlorna nära dem.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

  • Semmelguiden is a digital consumer guide and map service focused on the Swedish bun season.

    From: google/gemini-3.6-flash

  • Semmelguiden (semmelguiden.se) is an independent guide and review site for semlor.

    From: x-ai/grok-4.5

  • It offers ratings, reviews, and tips about where to find good or bad semlor at cafés and bakeries, primarily in Sweden.

    From: x-ai/grok-4.5

  • The site targets semla lovers and the general public seeking good semlor during the semla season.

    From: x-ai/grok-4.5

  • Semmelguiden is an independent comparison service for private individuals and businesses.

    From: meta-llama/llama-3.1-70b-instruct

  • It helps users find insurance, loans, credit cards and other financial products.

    From: meta-llama/llama-3.1-70b-instruct

  • It provides free, simple comparisons and reviews of products from multiple providers.

    From: meta-llama/llama-3.1-70b-instruct

  • The service aims to enable consumers to make informed decisions, saving money and time.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden has no ties to specific insurance companies or banks, ensuring objectivity.

    From: meta-llama/llama-3.1-70b-instruct

  • Its goal is to offer objective, impartial comparisons of financial products and services.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden is a Swedish digital guide that tests, rates, and maps semlor from bakeries and cafés across Sweden, focusing on major city regions like Stockholm.

    From: google/gemini-3.6-flash

  • It provides independent reviews and ratings of both traditional semlor and new semla varieties.

    From: google/gemini-3.6-flash

  • It offers interactive maps and lists to help users find the nearest or highest‑rated semlor.

    From: google/gemini-3.6-flash

  • It publishes annual top‑lists of the season’s best semlor before and during the semla season.

    From: google/gemini-3.6-flash

  • Its audience includes consumers and fika enthusiasts seeking the best semla locally, as well as bakeries and cafés seeking exposure to that audience.

    From: google/gemini-3.6-flash

  • Semmelguiden is a website that collects and presents travel and vacation information, primarily for the Swedish market.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden operates in the travel and tourism sector, providing detailed destination, accommodation, activity, and experience information.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden targets anyone planning a trip, regardless of age or preferences.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden offers travel guides, accommodation listings, activity suggestions, and inspirational travel articles.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden helps users plan both short European weekend trips and long trips worldwide.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden is a Swedish digital consumer site and map service focused on semlor.

    From: google/gemini-3.6-flash

  • The service collects, compiles, and publishes reviews and ratings of semlor from bakeries and cafés nationwide.

    From: google/gemini-3.6-flash

  • It provides an interactive map that shows the nearest or highest‑rated semla locations.

    From: google/gemini-3.6-flash

  • Semmelguiden offers a comparison tool for quality and selection before and during the semla season.

    From: google/gemini-3.6-flash

  • The platform is aimed at Swedish consumers and semla lovers seeking guidance and bakery recommendations.

    From: google/gemini-3.6-flash

  • Semmelguiden (semmelguiden.se) is a digital guide and review platform for semlor in Sweden.

    From: x-ai/grok-4.5

  • It collects and publishes ratings and rankings of bakeries' semlor on a national map.

    From: x-ai/grok-4.5

  • The service primarily targets consumers who want to find and compare where to buy good semlor.

    From: x-ai/grok-4.5

  • It collects and publishes ratings and rankings of bakeries' semlor in Sweden.

    From: meta-llama/llama-3.1-70b-instruct

  • The service is for consumers seeking information on where to buy the best semla.

    From: meta-llama/llama-3.1-70b-instruct

  • Semmelguiden is a digital guide and review platform for semlor in Sweden.

    From: x-ai/grok-4.5

  • Semmelguiden is a digital consumer platform and interactive guide for semlor in Sweden.

    From: google/gemini-3.6-flash

  • It provides a national digital map that lists bakeries and patisseries selling semlor.

    From: google/gemini-3.6-flash

  • It publishes aggregated ratings, reviews, and rankings of semlor across Sweden.

    From: google/gemini-3.6-flash

  • It helps users navigate the semla selection during the semla season.

    From: google/gemini-3.6-flash

  • Its target audience includes consumers and semla enthusiasts.

    From: google/gemini-3.6-flash

  • Semmelguiden is a digital guide and review platform.

    From: meta-llama/llama-3.1-70b-instruct

  • The service is for consumers seeking information about where to buy the best semla.

    From: meta-llama/llama-3.1-70b-instruct

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: google/gemini-3.6-flash - claims only this model makes (possibly out of date or made up):

  • It helps users navigate the semla selection during the semla season.
  • It offers interactive maps and lists to help users find the nearest or highest‑rated semlor.
  • It provides a national digital map that lists bakeries and patisseries selling semlor.
  • It provides an interactive map that shows the nearest or highest‑rated semla locations.
  • It provides independent reviews and ratings of both traditional semlor and new semla varieties.
  • It publishes aggregated ratings, reviews, and rankings of semlor across Sweden.
  • It publishes annual top‑lists of the season’s best semlor before and during the semla season.
  • Its audience includes consumers and fika enthusiasts seeking the best semla locally, as well as bakeries and cafés seeking exposure to that audience.
  • Its target audience includes consumers and semla enthusiasts.
  • Semmelguiden is a Swedish digital consumer site and map service focused on semlor.
  • Semmelguiden is a Swedish digital guide that tests, rates, and maps semlor from bakeries and cafés across Sweden, focusing on major city regions like Stockholm.
  • Semmelguiden is a digital consumer guide and map service focused on the Swedish bun season.
  • Semmelguiden is a digital consumer platform and interactive guide for semlor in Sweden.
  • Semmelguiden offers a comparison tool for quality and selection before and during the semla season.
  • The platform is aimed at Swedish consumers and semla lovers seeking guidance and bakery recommendations.
  • The service collects, compiles, and publishes reviews and ratings of semlor from bakeries and cafés nationwide.

Stands apart: meta-llama/llama-3.1-70b-instruct - claims only this model makes (possibly out of date or made up):

  • It collects and publishes ratings and rankings of bakeries' semlor in Sweden.
  • It helps users find insurance, loans, credit cards and other financial products.
  • It provides free, simple comparisons and reviews of products from multiple providers.
  • Its goal is to offer objective, impartial comparisons of financial products and services.
  • Semmelguiden has no ties to specific insurance companies or banks, ensuring objectivity.
  • Semmelguiden helps users plan both short European weekend trips and long trips worldwide.
  • Semmelguiden is a digital guide and review platform.
  • Semmelguiden is a website that collects and presents travel and vacation information, primarily for the Swedish market.
  • Semmelguiden is an independent comparison service for private individuals and businesses.
  • Semmelguiden offers travel guides, accommodation listings, activity suggestions, and inspirational travel articles.
  • Semmelguiden operates in the travel and tourism sector, providing detailed destination, accommodation, activity, and experience information.
  • Semmelguiden targets anyone planning a trip, regardless of age or preferences.
  • The service aims to enable consumers to make informed decisions, saving money and time.
  • The service is for consumers seeking information about where to buy the best semla.
  • The service is for consumers seeking information on where to buy the best semla.

Stands apart: x-ai/grok-4.5 - claims only this model makes (possibly out of date or made up):

  • It collects and publishes ratings and rankings of bakeries' semlor on a national map.
  • It offers ratings, reviews, and tips about where to find good or bad semlor at cafés and bakeries, primarily in Sweden.
  • Semmelguiden (semmelguiden.se) is a digital guide and review platform for semlor in Sweden.
  • Semmelguiden (semmelguiden.se) is an independent guide and review site for semlor.
  • Semmelguiden is a digital guide and review platform for semlor in Sweden.
  • The service primarily targets consumers who want to find and compare where to buy good semlor.
  • The site targets semla lovers and the general public seeking good semlor during the semla season.

Positioning Models agree

Most models place you alongside: ..., tripadvisor.com, tripadvisor.se, yelp.com, hitta.se, instagram.com, facebook.com, foursquare.com, bageri.nu, bageri.se, semmelmannen.se, whiteguide.se, eniro.se, reco.se, thatsup.se, aftonbladet.se, foodora.se

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Do models recognize you
?Asked cold, with no hint from us - does the model already know your brand? The honest test of unprompted awareness.
Brand question - 5 competitors here

Question asked: Vad vet du om Semmelguiden ({domain})? Om du inte känner till just det här företaget, säg det rakt ut - gissa inte och beskriv inte ett annat företag med liknande namn.

You were named in 18 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 18.

  • ... - 18 mentions
  • hitta.se - 7 mentions
  • bageri.nu - 1 mentions
  • bageri.se - 1 mentions
  • trustpilot.com - 1 mentions
Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 2 competitors here

Question asked: Vad är Semmelguiden, företaget på {domain}? För sammanhang: detta företag verkar inom: En digital guide och recensionsplattform för semlor i Sverige samlar in och publicerar betyg samt rankningar av bageriers semlor på en natio Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.

You were named in 18 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 18.

  • ... - 18 mentions
  • hitta.se - 15 mentions
Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 16 competitors here

Question asked: Är Semmelguiden ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.

You were named in 17 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 17.

  • ... - 18 mentions
  • hitta.se - 9 mentions
  • instagram.com - 8 mentions
  • tripadvisor.com - 8 mentions
  • tripadvisor.se - 8 mentions
  • facebook.com - 6 mentions
  • bageri.nu - 6 mentions
  • bageri.se - 6 mentions
  • thatsup.se - 4 mentions
  • yelp.com - 4 mentions
  • foodora.se - 3 mentions
  • wolt.com - 2 mentions
  • thefork.se - 1 mentions
  • vetekatten.se - 1 mentions
  • semmelmannen.se - 1 mentions
  • trustpilot.com - 1 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Seen - 39 competitors here

Question asked: En kund letar efter En digital guide och recensionsplattform för semlor i Sverige samlar in och publicerar betyg samt rankningar av bageriers semlor på en natio. Vilka specifika företag eller varumärken skulle du rekommendera att de överväger? Lista verkliga, jämförbara alternativ (konkurrenter som en kund kan välja i stället), inte leverantörer, partners eller återförsäljare.

You were named in 1 of 18 answers here - you show up in this context.

18 model answers in this context, you were named in 1.

  • ... - 18 mentions
  • tripadvisor.com - 14 mentions
  • tripadvisor.se - 14 mentions
  • yelp.com - 12 mentions
  • hitta.se - 9 mentions
  • instagram.com - 8 mentions
  • facebook.com - 5 mentions
  • foursquare.com - 5 mentions
  • bageri.nu - 4 mentions
  • bageri.se - 4 mentions
  • semmelmannen.se - 4 mentions
  • whiteguide.se - 4 mentions
  • eniro.se - 3 mentions
  • reco.se - 3 mentions
  • thatsup.se - 3 mentions
  • aftonbladet.se - 2 mentions
  • fettisdagen.nu - 1 mentions
  • semmeltest.se - 1 mentions
  • restaurangkartan.se - 1 mentions
  • svt.se - 1 mentions
  • thefork.se - 1 mentions
  • alltommatt.se - 1 mentions
  • hungrig.se - 1 mentions
  • falstaff.se - 1 mentions
  • restaurangguiden.se - 1 mentions
  • semmelkartan.se - 1 mentions
  • konditorier.se - 1 mentions
  • eatie.io - 1 mentions
  • foodora.se - 1 mentions
  • zomato.com - 1 mentions
  • basta.se - 1 mentions
  • lokalguiden.se - 1 mentions
  • bakelskapet.se - 1 mentions
  • kondis.nu - 1 mentions
  • whiteguide.com - 1 mentions
  • konditoriernasriksforbund.se - 1 mentions
  • tasteline.com - 1 mentions
  • tasteatlas.com - 1 mentions
  • alltommat.se - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 2 competitors here

Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.

You were not named in any of 18 answers here - this is where you are least visible. The competitor ... was named most often (18x).

18 model answers in this context, you were named in 0.

  • ... - 18 mentions
  • foodora.se - 1 mentions

By market

How visible you are in each market, and who shows up there instead.

se

Unprompted mentions in AI answers: 2.8% - 42 competitors here

  • recognition - Brand question (5 competitors here)
  • brand - Brand question (2 competitors here)
  • alternatives - Brand question (16 competitors here)
  • category - Seen (39 competitors here)
  • buyers - Not seen (2 competitors here)

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Ahead of you in search, too: thatsup.se, facebook.com, instagram.com - the competitors AI recommends also outrank you here.

Active (mentioned) (39)

  • ... (36) AI International
    Active
  • aftonbladet.se (2) AI
    Active
  • alltommat.se (1) AI
    Active
  • alltommatt.se (1) AI
    Active
  • bageri.nu (4) AI
    Active
  • bageri.se (4) AI
    Active
  • bakelskapet.se (1) AI
    Active
  • basta.se (1) AI
    Active
  • eatie.io (1) AI International
    Active
  • eniro.se (3) AI
    Active
  • facebook.com (5) AI International
    Active
  • falstaff.se (1) AI
    Active
  • fettisdagen.nu (1) AI
    Active
  • foodora.se (2) AI
    Active
  • foursquare.com (5) AI International
    Active
  • hitta.se (9) AI
    Active
  • hungrig.se (1) AI
    Active
  • instagram.com (8) AI International
    Active
  • kondis.nu (1) AI
    Active
  • konditorier.se (1) AI
    Active
  • konditoriernasriksforbund.se (1) AI
    Active
  • lokalguiden.se (1) AI
    Active
  • reco.se (3) AI
    Active
  • restaurangguiden.se (1) AI
    Active
  • restaurangkartan.se (1) AI
    Active
  • semmelkartan.se (1) AI
    Active
  • semmelmannen.se (4) AI
    Active
  • semmeltest.se (1) AI
    Active
  • svt.se (1) AI
    Active
  • tasteatlas.com (1) AI International
    Active
  • tasteline.com (1) AI International
    Active
  • thatsup.se (3) AI
    Active
  • thefork.se (1) AI
    Active
  • tripadvisor.com (14) AI International
    Active
  • tripadvisor.se (14) AI
    Active
  • whiteguide.com (1) AI International
    Active
  • whiteguide.se (4) AI
    Active
  • yelp.com (12) AI International
    Active
  • zomato.com (1) AI International
    Active

Suggestions (AI-found, not mentioned) (20)

  • bokabord.se AI
    Off
  • brodochsalt.se AI
    Off
  • bulleribageri.se AI
    Off
  • cafekartan.se AI
    Off
  • davidsfin.se AI
    Off
  • foodfeed.se AI
    Off
  • gateauhq.se AI
    Off
  • google.com AI International
    Off
  • happycow.net AI International
    Off
  • lillabageriet.se AI
    Off
  • mitti.se AI
    Off
  • rootdomain.com AI International
    Off
  • semmelakademin.se AI
    Off
  • sonnys.se AI
    Off
  • tarteljett.se AI
    Off
  • trustpilot.com AI International
    Off
  • vetekatten.se AI
    Off
  • vitabergetsbageri.se AI
    Off
  • whitegurl.se AI
    Off
  • wolt.com AI International
    Off

Sources around your brand

Ranking above you in search

  • thatsup.se
  • xn--bst-i-test-q5a.se
  • reddit.com
  • facebook.com
  • goteborg.com
  • instagram.com
  • krogguiden.se
  • mynewsdesk.com

AI also names 41 domains in your category - see Competitors.

These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).

Useful?

AI visibility checklist

Readiness score: 44.4%

We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.

Priority actions

Do these first - ranked by expected impact on your AI visibility.

  1. High impact FAQ / questions and answers See the fix
  2. High impact Organization entity (sameAs) for your webmaster
  3. Medium impact Published/updated dates
  4. Medium impact llms.txt present See the fix
  5. Medium impact llms.txt is structured
  6. Medium impact robots.txt present See the fix
  7. Medium impact Article schema (JSON-LD) for your webmaster See the fix
  8. Medium impact Author (byline/markup) for your webmaster
  9. Medium impact HowTo schema (JSON-LD) for your webmaster
  10. Lower impact sitemap.xml present
Useful?

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

  • ✗ llms.txt present
    ?What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).

    Add an llms.txt that describes your service for AI crawlers.
    llms.txt (place at {base_url}/llms.txt) 
    # Semmelguiden
> One-line summary of what Semmelguiden does and who it is for.

https://semmelguiden.se

## Key pages
- [Home](https://semmelguiden.se/): what Semmelguiden offers, in brief
- [About](https://semmelguiden.se/about): who Semmelguiden is
- [Contact](https://semmelguiden.se/contact): how to get in touch

## Notes
Written for AI assistants: plain facts about Semmelguiden, kept current.
  • ✗ robots.txt present
    ?What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.

    Publish robots.txt and allow AI crawlers.
    robots.txt rule (allow AI crawlers) 
    # AI crawlers welcome
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

Sitemap: https://semmelguiden.se/sitemap.xml
  • ✗ sitemap.xml present
    ?What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

    Publish a sitemap.xml so your content is found.
  • ✗ llms.txt is structured
    ?What: an llms.txt that is actually structured - with headings and links, not just a stub. Why: a well-formed llms.txt lets AI read your key pages and facts directly; an empty or flat one passes the presence check but gives models nothing to work with.

    Give your llms.txt real structure: headings and links to your key pages.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

  • ✓ Structured data (JSON-LD)
    ?What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.
  • ✗ FAQ / questions and answers
    ?What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

    Add an FAQ that answers buyer questions (ideally with FAQPage schema).
    FAQ schema (FAQPage JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Semmelguiden do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Semmelguiden for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>
  • ✗ Article schema (JSON-LD)
    ?What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

    Mark up articles and guides with Article schema (author, publisher, datePublished).
    Article schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Semmelguiden"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Semmelguiden",
    "logo": {
      "@type": "ImageObject",
      "url": "https://semmelguiden.se/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://semmelguiden.se/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>
  • ✗ HowTo schema (JSON-LD)
    ?What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

    Add HowTo schema to guides and step-by-step pages.
  • ✗ Organization entity (sameAs)
    ?What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

    Add Organization schema with sameAs links to your official profiles.
  • ✓ Semantic page structure
    ?What: semantic HTML elements (main, nav, article, section) instead of plain divs. Why: AI agents read the page's accessibility tree to understand its structure - clear landmarks let them find and quote the right content instead of guessing.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

  • ✓ Canonical URL
    ?What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
  • ✓ Open Graph tags
    ?What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.
  • ✓ Meta description
    ?What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
  • ✓ Page title
    ?What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
  • ✓ Clear main heading (H1) in the page source
    ?What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.
  • ✓ Images have alt text
    ?What: every image carries a descriptive alt attribute. Why: an AI agent reads alt text as fact about the page - images without it are invisible to the model and to the accessibility tree it relies on.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

  • ✗ Author (byline/markup)
    ?What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

    State the author with markup (author in JSON-LD, rel=author or meta name=author).
  • ✗ Published/updated dates
    ?What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

    Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).
Useful?