AI visibility for

birkavikingastaden.se

Market: Sweden (sv)

Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.

Birka Vikingastaden är en kulturhistorisk attraktion som kombinerar ett museum, en rekonstruerad vikingaby och bevarade fornlämningar i ett UNESCO‑världsarv på Björkö i Mälaren. Företaget erbjuder guidade turer, evenemang och en restaurang för besökare som vill uppleva vikingatiden på plats. Målgruppen omfattar både enskilda turister och organiserade grupper, såsom skolklasser, företagsutflykter och andra gruppresor. Verksamheten konkurrerar inom segmentet kultur- och historieturism, där den tillhandahåller en upplevelse som både utbildar och underhåller besökare som söker historisk och kulturell rekreation.

The area you and these competitors operate in: historiska.se, sigtuna.se, fotevikensmuseum.se, gammauppsala.se, gotland.com.

0-100. Higher = AI names you more often on neutral buyer questions.

24.0/100

Your AI visibility score

For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

Share of neutral buyer questions where a model brings you up unprompted.

Not brought up on their own yet

Unprompted mentions in AI answers (0%)

Share of best-practice (AEO) signals in place for AI visibility.

60.0%

Best practice (AEO)

See the checklist

Not ranked yet - no mentions on neutral buyer questions

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.

Brand	Mentions	anthropic/claude-sonnet-4.6	deepseek/deepseek-v4-pro	google/gemini-2.5-flash	openai/gpt-5.5	x-ai/grok-4.3	z-ai/glm-5.1
Your brand Birkavikingastaden	0	0 Knows you - not unprompted	0 Knows you - not unprompted	0 Knows you - not unprompted	0	0 Knows you - not unprompted	0
historiska.se AI	6	1	1	1	1	1	1
sigtuna.se AI	2	0	0	1	1	0	0
fotevikensmuseum.se AI	1	0	1	0	0	0	0
gammauppsala.se AI	1	0	0	0	1	0	0
gotland.com AI	1	0	1	0	0	0	0
jamtli.com AI	1	0	1	0	0	0	0
jamtli.se AI	1	0	1	0	0	0	0
kalmar.com AI	1	0	0	0	0	0	1
skansen.se AI	1	0	1	0	0	0	0

Show all 9 competitors

Not satisfied? Change competitors

Useful?

Your visibility over time

Pro

See your visibility over time

Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.

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How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

This reflects what each AI model learned during training, bounded by its knowledge cutoff - not a live, source-cited answer. See the models and their cutoffs

AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

Birka Vikingastaden Baserat på den kontextuella information du angett verkar Birka Vikingastaden vara en kulturhistorisk besöksattraktion belägen på Björkö i Mälaren, inom ett UNESCO-världsarv.

deepseek/deepseek-v4-pro

Baserat på din beskrivning kan jag inte bekräfta det exakta företaget bakom webbplatsen birkavikingastaden.se, eftersom jag inte har tillgång till internet för att verifiera domänens nuvarande ägare eller operatör. Däremot, utifrån det sammanhang du själv har angett, erbjuder detta företag en kulturhistorisk upplevelse på Björkö i Mälaren som kombinerar museum, rekonstruerad vikingaby och guidade turer i ett UNESCO-världsarv, samt evenemang och restaurang.

google/gemini-2.5-flash

Baserat på informationen du gav, är Birkavikingastaden (företaget bakom birkavikingastaden.se) en kulturhistorisk attraktion som erbjuder en helhetsupplevelse av vikingatiden. Vad företaget erbjuder: * Museum: Visar upp fynd och information om Birka och vikingatiden. * Rekonstruerad vikingaby: Ger besökare en inblick i hur livet kunde se ut under vikingatiden. * Bevarade fornlämningar: Möjlighet att utforska de faktiska historiska platserna.

openai/gpt-5.5 may have confused the company

Birka Vikingastaden är en besöks- och kulturhistorisk attraktion på Björkö i Mälaren, kopplad till UNESCO‑världsarvet Birka och Hovgården. Företaget erbjuder upplevelser kring vikingatiden: museum, rekonstruerad vikingaby, guidade visningar av fornlämningar, evenemang/temadagar samt restaurang och besöksservice på plats.

x-ai/grok-4.3

Birka Vikingastaden (birkavikingastaden.se) är det bolag som driver den kommersiella verksamheten vid världsarvet Birka på Björkö. Företaget erbjuder guidade turer, evenemang och restaurangverksamhet riktat till besökare som vill uppleva vikingatida historia på plats – främst turister, familjer och skolgrupper som kommer till Björkö under säsongen. Detta baseras enbart på den information du själv lämnat; jag har inte kunnat verifiera exakt innehåll på sajten.

z-ai/glm-5.1 may have confused the company

Birka Vikingastaden är den verksamhet som driver besöksmålet och destinationen på Björkö i Mälaren. Utifrån din kontext och verksamhetens officiella profil kan man sammanfatta deras erbjudande och målgrupp så här: Vad företaget erbjuder: Birka Vikingastaden erbjuder en helhetsupplevelse

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

Birka Vikingastaden is located on Björkö in Mälaren, within a UNESCO World Heritage site.

From: anthropic/claude-sonnet-4.6
Birka Vikingastaden offers a museum, a reconstructed Viking village, guided tours, events, and a restaurant.

From: anthropic/claude-sonnet-4.6
The attraction targets history enthusiasts, families, tourists (Swedish and international), and school groups.

From: anthropic/claude-sonnet-4.6
Birka Vikingastaden is a cultural‑historical attraction on Björkö in Mälaren, part of the UNESCO World Heritage site Birka and Hovgården.

From: openai/gpt-5.5
The company offers a museum, reconstructed Viking village, guided archaeological tours, events, a restaurant, and on‑site services.

From: openai/gpt-5.5
Its main customers are private individuals, families, schools, tourist groups, and history enthusiasts seeking an authentic Swedish Viking experience.

From: openai/gpt-5.5
Birkavikingastaden is a cultural‑historical attraction offering a full Viking‑era experience.

From: google/gemini-2.5-flash
It operates a museum displaying finds and information about Birka and the Viking Age.

From: google/gemini-2.5-flash
It features a reconstructed Viking village that shows how Viking life may have looked.

From: google/gemini-2.5-flash
It includes preserved archaeological sites that visitors can explore.

From: google/gemini-2.5-flash
It provides guided tours with detailed knowledge and stories about Birka.

From: google/gemini-2.5-flash
It hosts events such as themed days, markets, lectures, and other Viking‑related activities.

From: google/gemini-2.5-flash
It has a restaurant serving food and drink to visitors.

From: google/gemini-2.5-flash
It serves national and international tourists interested in Swedish history and Viking culture.

From: google/gemini-2.5-flash
It serves schools and educational institutions for study trips and educational purposes.

From: google/gemini-2.5-flash
It serves families looking for a learning and entertaining outing.

From: google/gemini-2.5-flash
It serves history enthusiasts who want to deepen knowledge of the Viking Age and visit a UNESCO World Heritage site.

From: google/gemini-2.5-flash
It serves event visitors seeking unique experiences and activities.

From: google/gemini-2.5-flash
It is described as a destination for Viking‑age experiences and learning in an authentic environment for a broad audience interested in history, culture, and nature.

From: google/gemini-2.5-flash
Birka Vikingastaden operates the visitor destination on Björkö in Mälaren.

From: z-ai/glm-5.1
Birka Vikingastaden offers a comprehensive (holistic) experience.

From: z-ai/glm-5.1
The company offers a cultural‑historical experience on Björkö in Mälaren that combines a museum, a reconstructed Viking village, guided tours in a UNESCO world‑heritage site, events, and a restaurant.

From: deepseek/deepseek-v4-pro
Its target audience in Sweden includes school classes, history enthusiasts, and both international and Swedish tourists seeking an authentic educational day trip.

From: deepseek/deepseek-v4-pro
Birka Vikingastaden (birkavikingastaden.se) runs the commercial activities at the World Heritage site Birka on Björkö.

From: x-ai/grok-4.3
The company offers guided tours, events, and restaurant services for visitors wanting to experience Viking-era history on site.

From: x-ai/grok-4.3
Its primary customers are tourists, families, and school groups visiting Björkö during the season.

From: x-ai/grok-4.3

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):

Birka Vikingastaden is located on Björkö in Mälaren, within a UNESCO World Heritage site.
Birka Vikingastaden offers a museum, a reconstructed Viking village, guided tours, events, and a restaurant.
The attraction targets history enthusiasts, families, tourists (Swedish and international), and school groups.

Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):

Its target audience in Sweden includes school classes, history enthusiasts, and both international and Swedish tourists seeking an authentic educational day trip.
The company offers a cultural‑historical experience on Björkö in Mälaren that combines a museum, a reconstructed Viking village, guided tours in a UNESCO world‑heritage site, events, and a restaurant.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

Birkavikingastaden is a cultural‑historical attraction offering a full Viking‑era experience.
It features a reconstructed Viking village that shows how Viking life may have looked.
It has a restaurant serving food and drink to visitors.
It hosts events such as themed days, markets, lectures, and other Viking‑related activities.
It includes preserved archaeological sites that visitors can explore.
It is described as a destination for Viking‑age experiences and learning in an authentic environment for a broad audience interested in history, culture, and nature.
It operates a museum displaying finds and information about Birka and the Viking Age.
It provides guided tours with detailed knowledge and stories about Birka.
It serves event visitors seeking unique experiences and activities.
It serves families looking for a learning and entertaining outing.
It serves history enthusiasts who want to deepen knowledge of the Viking Age and visit a UNESCO World Heritage site.
It serves national and international tourists interested in Swedish history and Viking culture.
It serves schools and educational institutions for study trips and educational purposes.

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

Birka Vikingastaden is a cultural‑historical attraction on Björkö in Mälaren, part of the UNESCO World Heritage site Birka and Hovgården.
Its main customers are private individuals, families, schools, tourist groups, and history enthusiasts seeking an authentic Swedish Viking experience.
The company offers a museum, reconstructed Viking village, guided archaeological tours, events, a restaurant, and on‑site services.

Stands apart: x-ai/grok-4.3 - claims only this model makes (possibly out of date or made up):

Birka Vikingastaden (birkavikingastaden.se) runs the commercial activities at the World Heritage site Birka on Björkö.
Its primary customers are tourists, families, and school groups visiting Björkö during the season.
The company offers guided tours, events, and restaurant services for visitors wanting to experience Viking-era history on site.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

Birka Vikingastaden offers a comprehensive (holistic) experience.
Birka Vikingastaden operates the visitor destination on Björkö in Mälaren.

Positioning Models agree

Most models place you alongside: historiska.se, sigtuna.se

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Brand questions

What models say when asked about you by name. Not used for the competitive ranking (it names you).

Brand question - 1 competitors here

Question asked: Vad är Birkavikingastaden, företaget på {domain}? För sammanhang: detta företag verkar inom: Birka Vikingastaden är en kulturhistorisk attraktion som kombinerar ett museum, en rekonstruerad vikingaby och bevarade fornlämningar i ett Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.

You were named in 4 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 4.

historiska.se - 1 mentions

Alternatives to you

When someone asks for alternatives to you - who the models suggest instead.

Brand question - 8 competitors here

Question asked: Är Birkavikingastaden ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.

You were named in 4 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 4.

historiska.se - 2 mentions
foteviken.se - 1 mentions
jamtli.com - 1 mentions
jamtli.se - 1 mentions
kulturen.se - 1 mentions
lofotr.no - 1 mentions
skansen.se - 1 mentions
gotland.com - 1 mentions

Category recommendations

Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.

Not seen - 9 competitors here

Question asked: Någon letar efter: Birka Vikingastaden är en kulturhistorisk attraktion som kombinerar ett museum, en rekonstruerad vikingaby och bevarade fornlämningar i ett Vilka företag eller varumärken skulle du rekommendera att de överväger? Lista de specifika leverantörerna.

You were not named in any of 6 answers here - this is where you are least visible. The competitor historiska.se was named most often (6x).

6 model answers in this context, you were named in 0.

historiska.se - 6 mentions
sigtuna.se - 2 mentions
gammauppsala.se - 1 mentions
kalmar.com - 1 mentions
fotevikensmuseum.se - 1 mentions
gotland.com - 1 mentions
jamtli.com - 1 mentions
jamtli.se - 1 mentions
skansen.se - 1 mentions

Where to buy

Where to buy in this category online. Counts for your ranking - who the models name.

Not seen - 0 competitors here

Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.

You were not named in any of 6 answers here - this is where you are least visible.

6 model answers in this context, you were named in 0.

No competitors named in this context.

By market

How visible you are in each market, and who shows up there instead.

Unprompted mentions in AI answers: 0.0% - 12 competitors here

brand - Brand question (1 competitors here)
alternatives - Brand question (8 competitors here)
category - Not seen (9 competitors here)
buyers - Not seen (0 competitors here)

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (9)

fotevikensmuseum.se (1) AI

Active
gammauppsala.se (1) AI

Active
gotland.com (1) AI International

Active
historiska.se (6) AI

Active
jamtli.com (1) AI International

Active
jamtli.se (1) AI

Active
kalmar.com (1) AI International

Active
sigtuna.se (2) AI

Active
skansen.se (1) AI

Active

Suggestions (AI-found, not mentioned) (30)

alevikingagard.se AI

Off
borgholm.com AI International

Off
ekoln.se AI

Off
foteviken.se AI

Off
gamla-uppsala-museum.se AI

Off
gamla-uppsala.se AI

Off
gamlauppsala.se AI

Off
gotlandsforsvarshistoria.se AI

Off
gotlandsmuseum.se AI

Off
kalmarlansmuseum.se AI

Off
kalmarslott.se AI

Off
kulturen.se AI

Off
kungligaslotten.se AI

Off
lofotr.no AI International

Off
nordicmuseum.se AI

Off
nordiskamuseet.se AI

Off
ostergotlandsmuseum.se AI

Off
ostgotamuseet.se AI

Off
raa.se AI

Off
regionmuseet.se AI

Off
sigtunamuseum.se AI

Off
thevikingmuseum.com AI International

Off
uppakra.se AI

Off
upplandsmuseet.se AI

Off
vasamuseet.se AI

Off
vikingaliv.se AI

Off
vikingamuseet.se AI

Off
vikingatider.se AI

Off
visbyguide.se AI

Off
wadkoping.se AI

Off

Useful?

AI visibility checklist

Readiness score: 60.0%

Priority actions

Do these first - ranked by expected impact on your AI visibility.

High impact FAQ / questions and answers See the fix
Medium impact Article schema (JSON-LD) See the fix
Medium impact Author (byline/markup)
Medium impact HowTo schema (JSON-LD)
Medium impact llms.txt present See the fix
Lower impact sitemap.xml present

Useful?

Crawlability and discovery Structured data and entity Page content and headings Authorship and freshness

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

✗ llms.txt present

What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).

Add an llms.txt that describes your service for AI crawlers.

llms.txt (place at {base_url}/llms.txt)

# Birkavikingastaden
> One-line summary of what Birkavikingastaden does and who it is for.

https://birkavikingastaden.se

## Key pages
- [Home](https://birkavikingastaden.se/): what Birkavikingastaden offers, in brief
- [About](https://birkavikingastaden.se/about): who Birkavikingastaden is
- [Contact](https://birkavikingastaden.se/contact): how to get in touch

## Notes
Written for AI assistants: plain facts about Birkavikingastaden, kept current.

✓ robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
✗ sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

Publish a sitemap.xml so your content is found.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

✓ Structured data (JSON-LD)
?
What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

✗ FAQ / questions and answers

What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

Add an FAQ that answers buyer questions (ideally with FAQPage schema).

FAQ schema (FAQPage JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Birkavikingastaden do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Birkavikingastaden for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>

✗ Article schema (JSON-LD)

What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

Mark up articles and guides with Article schema (author, publisher, datePublished).

Article schema (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Birkavikingastaden"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Birkavikingastaden",
    "logo": {
      "@type": "ImageObject",
      "url": "https://birkavikingastaden.se/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://birkavikingastaden.se/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>

✗ HowTo schema (JSON-LD)
?
What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

Add HowTo schema to guides and step-by-step pages.
✓ Organization entity (sameAs)
?
What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

✓ Canonical URL
?
What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
✓ Open Graph tags
?
What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.
✓ Meta description
?
What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
✓ Page title
?
What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
✓ Clear main heading (H1) in the page source
?
What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

✗ Author (byline/markup)
?
What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

State the author with markup (author in JSON-LD, rel=author or meta name=author).
✓ Published/updated dates
?
What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

Useful?