Comprehensive report
gotacanal.se
Market: Sweden (sv)
Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.
Rederi AB Göta Kanal erbjuder guidade kryssningar på historiska kanalbåtar längs Göta kanal i Sverige. Resorna inkluderar boende, fullständigt måltidsservice och planerade utflykter till lokala sevärdheter. Företaget riktar sig främst mot fritidsresenärer som söker en avkopplande och kulturellt rik upplevelse i natursköna miljöer. Tjänsten placerar sig i segmentet för upplevelsebaserad turism, där kunden betalar för kombinationen av transport, boende och aktiviteter. Målet är att leverera en lugn, all‑inkluderad semesterupplevelse som låter gästerna njuta av landskap, historia och gemenskap ombord.
The area you and these competitors operate in: stromma.se, kryssningar.se, aba.se, kind.se, kindcruises.se.
?
0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.0.0/100
AI Visibility ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
Whether AI knows and mentions you.
?
Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.46.7%
AI Readiness
Whether your site is technically optimised for AI.
Rises as you add the checklist signals - the groundwork that lets AI recognize you.
AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.
Not ranked yet - no mentions on neutral buyer questions
Why you're underperforming
AI barely recognises the brand yet (recognition 0%), so it rarely brings you up on its own. AI visibility is 0/100.
Your site is already in good shape - the main lever here is off-site: being known and cited across the web. The on-page items below help only at the margin.
What moves the needle: Organization entity (sameAs), Structured data (JSON-LD), Article schema (JSON-LD)
Build your off-site presence
- High impact Get listed in the authoritative directories and industry bodies for your category and market
- High impact Earn mentions on the third-party sources AI leans on - trade press, respected editorial, category guides
- Medium impact Join and get profiled by the recognised association or network in your field
- Medium impact Keep your name, category and key facts consistent across the web so AI resolves you as one clear entity
Third-party sources you're outranked by (get present here first): authentic-scandinavia.com, quirkycruise.com, fiftydegreesnorth.com
AI's view of you is shaped mostly by what the rest of the web says, not just your own pages. These build the off-site signal AI leans on. LLMrank measures the result - you don't control third-party sites, so treat these as direction, not guarantees.
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
Recognition was not measured for this older analysis. Re-run it to see which models recognize you.
Note: some models did not answer every question this run (openai/gpt-5.5, z-ai/glm-5.1); their column may understate them.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|
| Your brand Gotacanal | 0 | 0 | 0 | 0 | 0 | 0 |
| stromma.se AI | 3 | 1 | 1 | 1 | 0 | 0 |
| kryssningar.se AI | 2 | 1 | 0 | 1 | 0 | 0 |
| aba.se AI | 1 | 0 | 1 | 0 | 0 | 0 |
| kind.se AI | 1 | 0 | 1 | 0 | 0 | 0 |
| kindcruises.se AI | 1 | 0 | 1 | 0 | 0 | 0 |
| vatternbolagen.se AI | 1 | 0 | 0 | 1 | 0 | 0 |
| vikingline.com AI | 1 | 1 | 0 | 0 | 0 | 0 |
Your visibility over time
Pro
See your visibility over time
Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.
Upgrade to ProHow AI describes you
How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).
These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs ?
AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.
We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.
Recognition was not measured for this older analysis. Re-run it to see which models recognize you.
anthropic/claude-sonnet-4.6 may have confused the company
Rederi AB Göta Kanal Detta företag erbjuder guidade kryssningar längs Göta kanal ombord på historiska kanalbåtar. Resorna är allt-i-ett-paket som inkluderar: - Boende ombord på båten - Fullständig måltidsservice - Planerade utflykter till lokala sevärdheter längs kanalen ### Vem är det för?
deepseek/deepseek-v4-pro
Baserat på den information du har gett om företaget på gotacanal.se verkar det röra sig om Rederi AB Göta Kanal. Här är en kort beskrivning av just detta företags erbjudande och målgrupp, baserat på ditt sammanhang: Vad de erbjuder: Rederi AB Göta Kanal erbjuder klassiska, guidade kanalkryssningar med historiska passagerarfartyg (som M/S Juno, M/S Wilhelm Tham och M/S Diana).
google/gemini-2.5-flash
Baserat på den information du gav, är Gotacanal (Rederi AB Göta Kanal) ett företag som erbjuder guidade kryssningar på historiska kanalbåtar längs Göta kanal i Sverige. Vad de erbjuder: * Kryssningar: Långa resor längs Göta kanal. * Boende: Övernattning ombord på kanalbåtarna. * Fullständigt måltidsservice: Alla måltider ingår under resan. * Planerade utflykter: Besök till lokala sevärdheter längs kanalen.
openai/gpt-5.5
Gotacanal på gotacanal.se avser Rederi AB Göta Kanal, ett svenskt rederi som erbjuder kryssningar på Göta kanal med klassiska/historiska kanalbåtar. Företaget säljer främst paketerade kanalresor där gästerna reser långsamt genom Göta kanal och ofta får hyttboende, måltider ombord, guidning och planerade utflykter till sevärdheter längs rutten. Resorna kan vara längre flerdagarskryssningar mellan exempelvis Göteborg och Stockholm, eller kortare kanalupplevelser.
z-ai/glm-5.1
Gotacanal (gotacanal.se) är hemsidan för Rederi AB Göta Kanal. Vad företaget erbjuder: Företaget erbjuder klassiska, guidade kryssningar med historiska kanalbåtar (såsom M/S Juno, M/S Wilhelm Tham och M/S Diana) längs Göta kanal, bland annat på sträckan mellan Stockholm och Göteborg. Resorna är helkoncept där boende ombord, fullständig måltidsservice (fullpension) och planerade utflykter till sevärdheter och slussar längs rutten ingår.
Fact tracker
The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.
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The cruises include onboard accommodation, full meal service, and planned excursions to local attractions.
From: google/gemini-2.5-flash
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Rederi AB Göta Kanal offers guided cruises along the Göta Canal on historic canal boats.
From: anthropic/claude-sonnet-4.6
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The cruises include accommodation on board the boat.
From: anthropic/claude-sonnet-4.6
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The cruises provide full meal service.
From: anthropic/claude-sonnet-4.6
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The cruises feature planned excursions to local attractions along the canal.
From: anthropic/claude-sonnet-4.6
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The service primarily targets adults and seniors seeking a calm, culturally enriching experience.
From: anthropic/claude-sonnet-4.6
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The offering is a ready‑made, all‑inclusive vacation to experience Sweden’s iconic landscape comfortably.
From: anthropic/claude-sonnet-4.6
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Gotacanal (gotacanal.se) refers to Rederi AB Göta Kanal, a Swedish shipping company.
From: openai/gpt-5.5
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The company offers cruises on the Göta Canal using classic historic canal boats.
From: openai/gpt-5.5
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It mainly sells packaged canal trips that travel slowly through the Göta Canal.
From: openai/gpt-5.5
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Trips usually include cabin accommodation, onboard meals, guided tours, and planned excursions.
From: openai/gpt-5.5
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Some trips are multi‑day cruises between cities such as Gothenburg and Stockholm.
From: openai/gpt-5.5
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Other trips are shorter canal experiences.
From: openai/gpt-5.5
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The offering targets people seeking a comfortable, culture‑ and nature‑oriented vacation in Sweden.
From: openai/gpt-5.5
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Target customers include couples, seniors, history enthusiasts, and international visitors.
From: openai/gpt-5.5
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Gotacanal offers guided cruises on historic canal boats along Göta Canal in Sweden.
From: google/gemini-2.5-flash
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The company primarily targets tourists and travelers seeking an experience‑based holiday in Sweden.
From: google/gemini-2.5-flash
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Gotacanal (gotacanal.se) is the website for Rederi AB Göta Kanal.
From: z-ai/glm-5.1
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The company offers classic guided cruises with historic canal boats such as M/S Juno, M/S Wilhelm Tham and M/S Diana.
From: z-ai/glm-5.1
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The cruises travel along Göta Canal, including the stretch between Stockholm and Gothenburg.
From: z-ai/glm-5.1
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Trips are all‑inclusive, providing onboard accommodation, full‑board meals, and planned excursions to sights and locks along the route.
From: z-ai/glm-5.1
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The primary target audience is adult guests, couples, and Swedish and international tourists seeking a relaxing, nostalgic, cultural‑historical experience.
From: z-ai/glm-5.1
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The company is named Rederi AB Göta Kanal.
From: deepseek/deepseek-v4-pro
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It offers classic guided canal cruises on historic passenger ships such as M/S Juno, M/S Wilhelm Tham, and M/S Diana.
From: deepseek/deepseek-v4-pro
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The cruises are multi‑day packages that include cabin accommodation onboard.
From: deepseek/deepseek-v4-pro
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The cruises provide full‑board meal service (helpension) with complete meals.
From: deepseek/deepseek-v4-pro
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The cruises include guided tours and planned excursions to attractions along the route between Gothenburg and Stockholm.
From: deepseek/deepseek-v4-pro
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The company primarily targets Swedish and international travelers who value quiet cultural travel, Swedish history, and nature.
From: deepseek/deepseek-v4-pro
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Typical customers are older adults and seniors seeking a comfortable all‑inclusive experience focused on scenery and cultural heritage.
From: deepseek/deepseek-v4-pro
Model agreement
How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.
Facts One model differs
Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):
- Rederi AB Göta Kanal offers guided cruises along the Göta Canal on historic canal boats.
- The cruises feature planned excursions to local attractions along the canal.
- The cruises include accommodation on board the boat.
- The cruises provide full meal service.
- The offering is a ready‑made, all‑inclusive vacation to experience Sweden’s iconic landscape comfortably.
- The service primarily targets adults and seniors seeking a calm, culturally enriching experience.
Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):
- It offers classic guided canal cruises on historic passenger ships such as M/S Juno, M/S Wilhelm Tham, and M/S Diana.
- The company is named Rederi AB Göta Kanal.
- The company primarily targets Swedish and international travelers who value quiet cultural travel, Swedish history, and nature.
- The cruises are multi‑day packages that include cabin accommodation onboard.
- The cruises include guided tours and planned excursions to attractions along the route between Gothenburg and Stockholm.
- The cruises provide full‑board meal service (helpension) with complete meals.
- Typical customers are older adults and seniors seeking a comfortable all‑inclusive experience focused on scenery and cultural heritage.
Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):
- Gotacanal offers guided cruises on historic canal boats along Göta Canal in Sweden.
- The company primarily targets tourists and travelers seeking an experience‑based holiday in Sweden.
- The cruises include onboard accommodation, full meal service, and planned excursions to local attractions.
Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):
- Gotacanal (gotacanal.se) refers to Rederi AB Göta Kanal, a Swedish shipping company.
- It mainly sells packaged canal trips that travel slowly through the Göta Canal.
- Other trips are shorter canal experiences.
- Some trips are multi‑day cruises between cities such as Gothenburg and Stockholm.
- Target customers include couples, seniors, history enthusiasts, and international visitors.
- The company offers cruises on the Göta Canal using classic historic canal boats.
- The offering targets people seeking a comfortable, culture‑ and nature‑oriented vacation in Sweden.
- Trips usually include cabin accommodation, onboard meals, guided tours, and planned excursions.
Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):
- Gotacanal (gotacanal.se) is the website for Rederi AB Göta Kanal.
- The company offers classic guided cruises with historic canal boats such as M/S Juno, M/S Wilhelm Tham and M/S Diana.
- The cruises travel along Göta Canal, including the stretch between Stockholm and Gothenburg.
- The primary target audience is adult guests, couples, and Swedish and international tourists seeking a relaxing, nostalgic, cultural‑historical experience.
- Trips are all‑inclusive, providing onboard accommodation, full‑board meals, and planned excursions to sights and locks along the route.
Positioning Models agree
Most models place you alongside: stromma.se, kryssningar.se
The models position you in the same space - a consistent read.
Where this plays out, context by context
The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.
By context
Brand questions ?
What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question
- 1 competitors here
?
What models say when asked about you by name. Not used for the competitive ranking (it names you).Question asked: Vad är Gotacanal, företaget på {domain}? För sammanhang: detta företag verkar inom: Rederi AB Göta Kanal erbjuder guidade kryssningar på historiska kanalbåtar längs Göta kanal i Sverige. Resorna inkluderar boende, fullständi Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.
You were named in 4 of 5 answers here - you show up in this context.
5 model answers in this context, you were named in 4.
- kryssningar.se - 4 mentions
Alternatives to you ?
When someone asks for alternatives to you - who the models suggest instead.
Brand question
- 8 competitors here
?
When someone asks for alternatives to you - who the models suggest instead.Question asked: Är Gotacanal ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.
You were named in 2 of 4 answers here - you show up in this context.
4 model answers in this context, you were named in 2.
- kryssningar.se - 3 mentions
- stromma.com - 3 mentions
- stromma.se - 3 mentions
- waxholmsbolaget.se - 3 mentions
- inlandsbanan.se - 2 mentions
- birka.se - 1 mentions
- sj.se - 1 mentions
- gotakanalcharter.se - 1 mentions
Category recommendations ?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen
- 7 competitors here
?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.Question asked: Någon letar efter: Rederi AB Göta Kanal erbjuder guidade kryssningar på historiska kanalbåtar längs Göta kanal i Sverige. Resorna inkluderar boende, fullständi Vilka företag eller varumärken skulle du rekommendera att de överväger? Lista de specifika leverantörerna.
You were not named in any of 3 answers here - this is where you are least visible. The competitor stromma.se was named most often (3x).
3 model answers in this context, you were named in 0.
- stromma.se - 3 mentions
- kryssningar.se - 2 mentions
- vikingline.com - 1 mentions
- vatternbolagen.se - 1 mentions
- aba.se - 1 mentions
- kind.se - 1 mentions
- kindcruises.se - 1 mentions
Where to buy ?
Where to buy in this category online. Counts for your ranking - who the models name.
Not seen
- 0 competitors here
?
Where to buy in this category online. Counts for your ranking - who the models name.Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.
You were not named in any of 5 answers here - this is where you are least visible.
5 model answers in this context, you were named in 0.
No competitors named in this context.
By market
How visible you are in each market, and who shows up there instead.
Unprompted mentions in AI answers: 0.0% - 13 competitors here
- brand - Brand question (1 competitors here)
- alternatives - Brand question (8 competitors here)
- category - Not seen (7 competitors here)
- buyers - Not seen (0 competitors here)
More AI models are coming to your report.
Useful?Competitors AI mentions
These are the competitors AI models name alongside you, with how often each is mentioned.
Active (mentioned) (7)
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aba.se (1) AIActive
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kind.se (1) AIActive
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kindcruises.se (1) AIActive
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kryssningar.se (2) AIActive
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stromma.se (3) AIActive
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vatternbolagen.se (1) AIActive
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vikingline.com (1) AI InternationalActive
Suggestions (AI-found, not mentioned) (45)
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amawaterways.com AI InternationalOff
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batavis.se AIOff
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batsemester.se AIOff
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birka.se AIOff
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canonicalcanal.se AIOff
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cinderellas.se AIOff
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colorline.se AIOff
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croisieurope.com AI InternationalOff
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destinationgotland.se AIOff
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dfds.com AI InternationalOff
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dfds.se AIOff
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fjordline.se AIOff
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fredolsencruises.com AI InternationalOff
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gotakanalcharter.se AIOff
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goteborg.com AI InternationalOff
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gotlandpromotion.se AIOff
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gustavsviksresort.se AIOff
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hansabatcruiser.se AIOff
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havila.no AI InternationalOff
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hurtigruten.com AI InternationalOff
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hurtigruten.no AI InternationalOff
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hurtigruten.se AIOff
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inlandsbanan.se AIOff
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kanalangarna.se AIOff
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naturetravels.se AIOff
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rederimalarstaden.se AIOff
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scenicusa.com AI InternationalOff
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sj.se AIOff
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skane.com AI InternationalOff
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stenaline.se AIOff
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stfturist.se AIOff
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stromma.com AI InternationalOff
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svenskaturistforeningen.se AIOff
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sverigeturism.se AIOff
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sweboat.se AIOff
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tallinksilja.se AIOff
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tauck.com AI InternationalOff
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uniworld.com AI InternationalOff
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upplevuppland.se AIOff
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vastsverige.com AI InternationalOff
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vasttrafik.se AIOff
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vikingline.se AIOff
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vikingrivercruises.com AI InternationalOff
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visitsweden.com AI InternationalOff
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waxholmsbolaget.se AIOff
Sources around your brand
Ranking above you in search
- authentic-scandinavia.com
- quirkycruise.com
- fiftydegreesnorth.com
- vikingcruises.com
- visitsweden.com
- adventure-life.com
- affordabletours.com
- cruiseweb.com
AI also names 13 domains in your category - see Competitors.
These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).
AI visibility checklist
Readiness score: 46.7%
We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- High impact Organization entity (sameAs)
- High impact Structured data (JSON-LD) See the fix
- Medium impact Article schema (JSON-LD) See the fix
- Medium impact Author (byline/markup)
- Medium impact HowTo schema (JSON-LD)
- Medium impact llms.txt present See the fix
- Medium impact Published/updated dates
- Medium impact robots.txt present See the fix
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
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✗
llms.txt present
?
What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Gotacanal > One-line summary of what Gotacanal does and who it is for. https://gotacanal.se ## Key pages - [Home](https://gotacanal.se/): what Gotacanal offers, in brief - [About](https://gotacanal.se/about): who Gotacanal is - [Contact](https://gotacanal.se/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Gotacanal, kept current. -
✗
robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
Publish robots.txt and allow AI crawlers.robots.txt rule (allow AI crawlers)# AI crawlers welcome User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: / User-agent: Google-Extended Allow: / Sitemap: https://gotacanal.se/sitemap.xml -
✓
sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
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Structured data (JSON-LD)
?
What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.
Add schema.org JSON-LD (Organization/Product/FAQ).Organization schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Gotacanal", "url": "https://gotacanal.se", "logo": "https://gotacanal.se/logo.png", "description": "One or two plain sentences describing what Gotacanal does and who it is for.", "sameAs": [ "https://www.linkedin.com/company/your-company" ] } </script> -
✓
FAQ / questions and answers
?
What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs. -
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Article schema (JSON-LD)
?
What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Gotacanal" }, "publisher": { "@type": "Organization", "name": "Gotacanal", "logo": { "@type": "ImageObject", "url": "https://gotacanal.se/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://gotacanal.se/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
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HowTo schema (JSON-LD)
?
What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.
Add HowTo schema to guides and step-by-step pages. -
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Organization entity (sameAs)
?
What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.
Add Organization schema with sameAs links to your official profiles.
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
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✓
Canonical URL
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What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates. -
✓
Meta description
?
What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want. -
✓
Page title
?
What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context. -
✓
Clear main heading (H1) in the page source
?
What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
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Published/updated dates
?
What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.
Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).