LLMrank

AI visibility for klarna.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

?0-100. Higher = AI names you more often on neutral buyer questions.

50.0/100

Your AI visibility score

?Share of neutral buyer questions where AI mentions you.

30.0%

Organic presence in AI answers

?Your position among all brands AI named.

#1 / 33

Rank

?Share of best-practice (AEO) signals in place for AI visibility.

80.0%

Best practice (AEO)

See the checklist

Area and context

The company operates a fintech platform that offers digital payment services, including instant checkout, installment financing, and a Visa‑compatible payment card, all managed through a mobile app. It also provides ancillary features such as cash‑back rewards, budgeting tools, savings accounts, and subscription‑based membership benefits. The primary customers are adult consumers in Sweden who shop both online and in physical stores and seek flexible, transparent financing options for everyday purchases. Merchants are another audience, as they integrate the service to enable alternative payment methods at checkout. The business competes in the consumer‑credit and digital‑payments segment, addressing the need for convenient, secure, and managed spending solutions.

The area you and these competitors operate in: paypal.com, curve.com, revolut.com, riverty.com, anyday.io.

Where you show up across AI models

You rank #1 of 33 on AI mentions (neutral questions)

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5z-ai/glm-5.1
Your brand Klarna 3 0 1 1 1 0
paypal.com AI 3 1 0 1 1 0
curve.com AI 1 0 0 1 0 0
revolut.com AI 1 0 0 1 0 0
riverty.com AI 1 0 0 0 1 0
anyday.io AI 0 0 0 0 0 0
anyfin.com AI 0 0 0 0 0 0
avarda.com AI 0 0 0 0 0 0
billie.com AI 0 0 0 0 0 0
billmate.se AI 0 0 0 0 0 0
collector.se AI 0 0 0 0 0 0
coop.se AI 0 0 0 0 0 0
handelsbanken.se AI 0 0 0 0 0 0
ica.bank.se AI 0 0 0 0 0 0
ikano.se AI 0 0 0 0 0 0
lunar.app AI 0 0 0 0 0 0
marginalen.se AI 0 0 0 0 0 0
n26.com AI 0 0 0 0 0 0
nordea.se AI 0 0 0 0 0 0
northmill.com AI 0 0 0 0 0 0
payex.se AI 0 0 0 0 0 0
payson.se AI 0 0 0 0 0 0
qliro.com AI 0 0 0 0 0 0
resurs.se AI 0 0 0 0 0 0
resursbank.se AI 0 0 0 0 0 0
rocker.com AI 0 0 0 0 0 0
santanderconsumer.se AI 0 0 0 0 0 0
seb.se AI 0 0 0 0 0 0
svea.com AI 0 0 0 0 0 0
swish.nu AI 0 0 0 0 0 0
trustly.com AI 0 0 0 0 0 0
walley.se AI 0 0 0 0 0 0
zimpler.com AI 0 0 0 0 0 0

Not satisfied? Change competitors

How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

Klarna Klarna (klarna.com) is a Swedish-founded financial technology (fintech) company that is one of the most well-known "Buy Now, Pay Later" (BNPL) providers globally. ### What It Offers: - Instant checkout / BNPL – Allows shoppers to purchase items immediately and pay in installments (e.g.

deepseek/deepseek-v4-pro

Based on the context you provided, that description matches Klarna exactly. Klarna (klarna.com) is a Swedish fintech company that provides a “buy now, pay later” and digital payments platform. Its core offerings include: - Instant checkout and installment financing (e.g.

google/gemini-2.5-flash

Based on the context provided, Klarna (at klarna.com) is a fintech company that offers a suite of digital payment services. What it offers: * Instant checkout: Streamlined and quick online payment processing. * Installment financing: Allows customers to pay for purchases over time, often in interest-free installments (e.g., "Pay in 4").

openai/gpt-5.5

Klarna (klarna.com) is a Swedish fintech company that provides digital payments and shopping services. It offers consumers ways to pay online and in stores, including instant checkout, “pay later” and installment financing options, and a Klarna Visa-compatible card managed through its mobile app. The app also includes shopping-related features such as order tracking, deals, and payment management.

z-ai/glm-5.1

I can confirm that the company at klarna.com is Klarna, a major Swedish fintech company that perfectly matches the description provided. What it offers: Klarna is primarily known as a "Buy Now, Pay Later" (BNPL) platform. It allows consumers to split their online and in-store purchases into interest-free installments (typically four payments over six weeks) or pay in full within 30 days. It provides a seamless, one-click instant checkout experience for online retailers.

More AI models are coming to your report.

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (4)

curve.com (1)
Active AI
paypal.com (3)
Active AI
revolut.com (1)
Active AI
riverty.com (1)
Active AI

Suggestions (AI-found, not mentioned) (28)

anyday.io (0)
Active AI
anyfin.com (0)
Active AI
avarda.com (0)
Active AI
billie.com (0)
Active AI
billmate.se (0)
Active AI
collector.se (0)
Active AI
coop.se (0)
Active AI
handelsbanken.se (0)
Active AI
ica.bank.se (0)
Active AI
ikano.se (0)
Active AI
lunar.app (0)
Active AI
marginalen.se (0)
Active AI
n26.com (0)
Active AI
nordea.se (0)
Active AI
northmill.com (0)
Active AI
payex.se (0)
Active AI
payson.se (0)
Active AI
qliro.com (0)
Active AI
resurs.se (0)
Active AI
resursbank.se (0)
Active AI
rocker.com (0)
Active AI
santanderconsumer.se (0)
Active AI
seb.se (0)
Active AI
svea.com (0)
Active AI
swish.nu (0)
Active AI
trustly.com (0)
Active AI
walley.se (0)
Active AI
zimpler.com (0)
Active AI

Your domains

Domains you own (brand family). These count as you, not competitors.

AI visibility checklist

Readiness score: 80.0%

  • ✓ llms.txt finns
    ?Vad: en /llms.txt som beskriver din tjänst för AI-crawlers. Varför: hjälper språkmodeller förstå vad du gör och citera dig rätt (som robots.txt fast för AI).
  • ✓ robots.txt finns
    ?Vad: en /robots.txt som styr vad crawlers får läsa. Varför: utan den kan viktiga sidor missas eller fel sidor indexeras.
  • ✗ sitemap.xml finns
    ?Vad: en /sitemap.xml som listar dina sidor. Varför: crawlers och AI hittar hela strukturen så inget viktigt missas.

    Publicera en sitemap.xml så att innehåll hittas.
  • ✗ Strukturerad data (JSON-LD)
    ?Vad: JSON-LD som beskriver företag/produkter maskinläsbart. Varför: AI använder det för att förstå vad du är och beskriva dig korrekt.

    Lägg till schema.org JSON-LD (Organization/Product/FAQ).
  • ✓ Kanonisk URL
    ?Vad: en kanonisk URL pekar ut den 'riktiga' adressen när samma innehåll finns på flera URL:er. Varför: hindrar att din synlighet splittras mellan dubbletter.
  • ✓ Open Graph-taggar
    ?Vad: Open Graph-taggar (titel/bild/beskrivning) styr hur sidan ser ut när den delas. Varför: ger AI och sociala medier en tydlig, korrekt sammanfattning.
  • ✓ Meta description
    ?Vad: sidans korta sammanfattning. Varför: sökmotorer och AI använder den för att beskriva dig - en bra description gör att du beskrivs som du vill.
  • ✓ FAQ / fråga-och-svar
    ?Vad: en FAQ med tydliga fråga-och-svar. Varför: matchar hur människor frågar AI - modeller plockar ofta svar direkt ur välstrukturerade FAQ:er.
  • ✓ Sidtitel
    ?Vad: sidtiteln. Varför: det första AI och sökmotorer läser - en tydlig titel med vad du gör hjälper dig nämnas i rätt sammanhang.
  • ✓ Tydlig huvudrubrik (H1) i sidkällan
    ?Vad: en huvudrubrik (H1) som finns i sidkällan. Varför: AI-crawlers renderar ofta inte JavaScript - en statisk, tydlig rubrik gör att de faktiskt läser vad du gör i stället för att se en tom sida.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 0 competitors here

Question asked: What is Klarna, the company at {domain}? For context, this company is in: The company operates a fintech platform that offers digital payment services, including instant checkout, installment financing, and a Visa‑ Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

No competitors named in this context.

Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 1 competitors here

Question asked: Is Klarna a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

  • paypal.com - 4 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Seen - 4 competitors here

Question asked: Someone is looking for: The company operates a fintech platform that offers digital payment services, including instant checkout, installment financing, and a Visa‑ Which companies or brands would you recommend they consider? List the specific providers.

You were named in 3 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 3.

  • paypal.com - 3 mentions
  • riverty.com - 1 mentions
  • curve.com - 1 mentions
  • revolut.com - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 0 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were not named in any of 5 answers here - this is where you are least visible.

5 model answers in this context, you were named in 0.

No competitors named in this context.

AI models measured

The AI models this report covers. New models are added over time and shown here.

  • deepseek/deepseek-v4-pro
    first measured: 2026-06-21
  • z-ai/glm-5.1
    first measured: 2026-06-21
  • google/gemini-2.5-flash
    first measured: 2026-06-21
  • openai/gpt-5.5
    first measured: 2026-06-21
  • anthropic/claude-sonnet-4.6
    first measured: 2026-06-21