AI visibility for stromma.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

?0-100. Higher = AI names you more often on neutral buyer questions.

55.1/100

Your AI visibility score

?Share of neutral buyer questions where AI mentions you.

40.0%

Organic presence in AI answers

?Your position among all brands AI named.

#1 / 90

Rank

?Share of best-practice (AEO) signals in place for AI visibility.

77.8%

Best practice (AEO)

See the checklist

Area and context

Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic region and the Netherlands. Its services are delivered by bus and boat and are marketed to leisure travelers and tourists who want organized, locally focused experiences of urban and natural attractions. The company positions itself within the tourism and travel‑experience sector, competing with other operators of guided tours, activity providers, and cruise‑based dining concepts. By offering a portfolio of city tours, themed excursions, and culinary cruises, Stromma aims to meet the demand for convenient, curated ways to explore destinations. Its target market includes both domestic and international visitors seeking structured, multilingual, and sustainable travel activities.

The area you and these competitors operate in: bigbustours.com, canal.nl, lovers.nl, stromma.com, stromma.dk.

Where you show up across AI models

You rank #1 of 90 on AI mentions (neutral questions)

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5z-ai/glm-5.1
Your brand Stromma 4 1 1 1 1 0
bigbustours.com AI SERP 4 1 1 1 1 0
canal.nl AI 4 1 1 1 1 0
lovers.nl AI 4 1 1 1 1 0
stromma.com AI 4 1 1 1 1 0
stromma.dk AI 4 1 1 1 1 0
blueboatcompany.com AI 3 1 1 0 1 0
citysightseeing.com AI 3 1 1 1 0 0
dfds.com AI 3 1 1 1 0 0
getyourguide.com AI SERP 3 1 0 1 1 0
grayline.com AI 3 0 1 1 1 0
viator.com AI SERP 3 1 0 1 1 0
brimexplorer.com AI 2 1 0 0 1 0
fjordtours.com AI 2 1 0 1 0 0
flagshipamsterdam.com AI 2 0 1 0 1 0
goldentours.com AI 2 0 0 1 1 0
klook.com AI 2 1 0 1 0 0
redsightseeing.com AI 2 0 1 0 1 0
amsterdamcircleline.com AI 1 0 0 0 1 0
andersontours.com AI 1 0 0 0 1 0
arcticadventures.com AI 1 0 0 0 1 0
bateaux-mouches.fr AI 1 0 0 0 1 0
bateauxparisiens.com AI 1 0 0 0 1 0
blidosundsbolaget.se AI 1 0 1 0 0 0
booking.com AI 1 0 0 1 0 0
bustravel.is AI 1 0 0 0 1 0
canaltoursamsterdam.com AI 1 0 0 0 1 0
citiesightseeing.com AI 1 0 0 0 1 0
damboatguys.com AI 1 0 0 0 1 0
discoverscotlandtours.com AI 1 0 0 0 1 0
evanevanstours.com AI 1 0 0 0 1 0
expedia.com AI SERP 1 0 0 1 0 0
fattiretours.com AI 1 0 0 0 1 0
gofjords.com AI 1 0 0 0 1 0
heycaptain.com AI 1 0 0 0 1 0
hop-on-hop-off.com AI 1 0 1 0 0 0
hornblower.com AI 1 0 0 0 1 0
hurtigruten.com AI 1 1 0 0 0 0
icelandia.is AI 1 0 0 0 1 0
kompas.nl AI 1 0 1 0 0 0
loverscanalcruises.com AI 1 0 0 0 1 0
nordicvisitor.com AI 1 0 0 0 1 0
norwaynutshell.com AI 1 0 0 0 1 0
paddywagontours.com AI 1 0 0 1 0 0
rabbies.com AI 1 0 0 0 1 0
re.is AI 1 0 0 0 1 0
rederijkooij.nl AI 1 0 0 0 1 0
rederijlovers.com AI 1 1 0 0 0 0
rederijplas.com AI 1 0 0 1 0 0
rederijplas.nl AI 1 1 0 0 0 0
rederimalaren.se AI 1 0 1 0 0 0
royalcruise.fi AI 1 0 1 0 0 0
royalline.se AI 1 0 0 0 1 0
sandsmans.com AI 1 0 0 0 1 0
searcys.com AI 1 0 0 0 1 0
sunlines.ee AI 1 0 0 0 1 0
tallink.com AI 1 0 0 1 0 0
tallinncitytour.com AI 1 0 0 0 1 0
thamesclippers.com AI 1 0 0 0 1 0
thamesriversightseeing.com AI 1 0 0 0 1 0
tootbus.com AI 1 0 0 0 1 0
trolexpeditions.com AI 1 0 0 0 1 0
vedettesdeparis.com AI 1 0 0 0 1 0
vikingline.com AI 1 0 0 1 0 0
vy.no AI 1 1 0 0 0 0
amsterdamcanalcruise.nl AI 0 0 0 0 0 0
amsterdamcircleline.nl AI 0 0 0 0 0 0
blueboat.nl AI 0 0 0 0 0 0
boatsightseeing.com AI 0 0 0 0 0 0
city-sightseeing.com AI SERP 0 0 0 0 0 0
dfdsseaways.com AI 0 0 0 0 0 0
fjordline.com AI 0 0 0 0 0 0
friendshipamsterdam.com AI 0 0 0 0 0 0
frs-finland.fi AI 0 0 0 0 0 0
goteborg.com AI 0 0 0 0 0 0
helsinkiexpert.fi AI 0 0 0 0 0 0
heycaptain.dk AI 0 0 0 0 0 0
hoponhopoff.com AI 0 0 0 0 0 0
jt-line.fi AI 0 0 0 0 0 0
nettobaadene.dk AI 0 0 0 0 0 0
norled.no AI 0 0 0 0 0 0
oceanbus.se AI 0 0 0 0 0 0
ourwaytours.com AI 0 0 0 0 0 0
petersburg.com AI 0 0 0 0 0 0
rederij-lampedusa.nl AI 0 0 0 0 0 0
royalline.fi AI 0 0 0 0 0 0
scandic-hotels.com AI 0 0 0 0 0 0
spido.nl AI 0 0 0 0 0 0
tallinksilja.com AI 0 0 0 0 0 0
visitoslo.com AI 0 0 0 0 0 0

Not satisfied? Change competitors

How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

Stromma Based on what you've described and general knowledge of this company, Stromma is a Scandinavian tourism and sightseeing operator that offers: - Boat and canal tours (hop-on/hop-off style and guided cruises) - Bus sightseeing tours through city centers - Dining and lunch/dinner cruises - Day trip excursions to surrounding areas and attractions ### Who it's for: Primarily leisure tourists and visitors to cities like Stockholm, Copenhagen, Amsterdam, Helsinki,…

deepseek/deepseek-v4-pro

Stromma (stromma.com) is a Scandinavian-owned sightseeing company that operates guided tours, day excursions, and dining cruises in major cities across the Nordics and the Netherlands—including Copenhagen, Stockholm, Oslo, Helsinki, Amsterdam, and Utrecht. Its experiences are delivered by bus and boat: you’ll find classic canal cruises, hop-on/hop-off buses, open-boat tours, historical walks, dinner cruises, and longer day trips to nearby attractions.

google/gemini-2.5-flash

Based on the context you provided, Stromma (at stromma.com) is a tourism company that offers guided sightseeing tours, day-trip excursions, and dining cruises in various European cities, primarily focusing on the Nordic region and the Netherlands. What this specific company offers: * Guided Sightseeing Tours: These likely involve bus tours or walking tours with a guide providing information about the city's landmarks, history, and culture.

openai/gpt-5.5

Stromma (stromma.com) is a tourism and experiences company offering sightseeing and leisure activities in European cities, especially across the Nordics and the Netherlands. It provides guided city tours, hop-on/hop-off bus and boat services, canal and harbor cruises, archipelago/day-trip excursions, and dining or themed cruises.

z-ai/glm-5.1

Stromma (found at stromma.com) is a tourism and experience company that offers guided sightseeing tours, day-trip excursions, and dining cruises across several European cities, with a primary focus on the Nordic region (such as Stockholm, Copenhagen, and Helsinki) and the Netherlands (such as Amsterdam).

More AI models are coming to your report.

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

  • amsterdamcanalcruise.nl (0) Active AI
  • amsterdamcircleline.com (1) Active AI
  • amsterdamcircleline.nl (0) Active AI
  • andersontours.com (1) Active AI
  • arcticadventures.com (1) Active AI
  • bateaux-mouches.fr (1) Active AI
  • bateauxparisiens.com (1) Active AI
  • bigbustours.com (4) Active AI
  • blidosundsbolaget.se (1) Active AI
  • blueboat.nl (0) Active AI
  • blueboatcompany.com (3) Active AI
  • boatsightseeing.com (0) Active AI
  • booking.com (1) Active AI
  • brimexplorer.com (2) Active AI
  • bustravel.is (1) Active AI
  • canal.nl (4) Active AI
  • canaltoursamsterdam.com (1) Active AI
  • citiesightseeing.com (1) Active AI
  • city-sightseeing.com (0) Active AI
  • citysightseeing.com (3) Active AI
  • damboatguys.com (1) Active AI
  • dfds.com (3) Active AI
  • dfdsseaways.com (0) Active AI
  • discoverscotlandtours.com (1) Active AI
  • evanevanstours.com (1) Active AI
  • expedia.com (1) Active AI
  • fattiretours.com (1) Active AI
  • fjordline.com (0) Active AI
  • fjordtours.com (2) Active AI
  • flagshipamsterdam.com (2) Active AI
  • friendshipamsterdam.com (0) Active AI
  • frs-finland.fi (0) Active AI
  • getyourguide.com (3) Active AI
  • gofjords.com (1) Active AI
  • goldentours.com (2) Active AI
  • goteborg.com (0) Active AI
  • grayline.com (3) Active AI
  • helsinkiexpert.fi (0) Active AI
  • heycaptain.com (1) Active AI
  • heycaptain.dk (0) Active AI
  • hop-on-hop-off.com (1) Active AI
  • hoponhopoff.com (0) Active AI
  • hornblower.com (1) Active AI
  • hurtigruten.com (1) Active AI
  • icelandia.is (1) Active AI
  • jt-line.fi (0) Active AI
  • klook.com (2) Active AI
  • kompas.nl (1) Active AI
  • lovers.nl (4) Active AI
  • loverscanalcruises.com (1) Active AI
  • nettobaadene.dk (0) Active AI
  • nordicvisitor.com (1) Active AI
  • norled.no (0) Active AI
  • norwaynutshell.com (1) Active AI
  • oceanbus.se (0) Active AI
  • ourwaytours.com (0) Active AI
  • paddywagontours.com (1) Active AI
  • petersburg.com (0) Active AI
  • rabbies.com (1) Active AI
  • re.is (1) Active AI
  • rederij-lampedusa.nl (0) Active AI
  • rederijkooij.nl (1) Active AI
  • rederijlovers.com (1) Active AI
  • rederijplas.com (1) Active AI
  • rederijplas.nl (1) Active AI
  • rederimalaren.se (1) Active AI
  • redsightseeing.com (2) Active AI
  • royalcruise.fi (1) Active AI
  • royalline.fi (0) Active AI
  • royalline.se (1) Active AI
  • sandsmans.com (1) Active AI
  • scandic-hotels.com (0) Active AI
  • searcys.com (1) Active AI
  • spido.nl (0) Active AI
  • stromma.com (4) Active AI
  • stromma.dk (4) Active AI
  • sunlines.ee (1) Active AI
  • tallink.com (1) Active AI
  • tallinksilja.com (0) Active AI
  • tallinncitytour.com (1) Active AI
  • thamesclippers.com (1) Active AI
  • thamesriversightseeing.com (1) Active AI
  • tootbus.com (1) Active AI
  • trolexpeditions.com (1) Active AI
  • vedettesdeparis.com (1) Active AI
  • viator.com (3) Active AI
  • vikingline.com (1) Active AI
  • visitoslo.com (0) Active AI
  • vy.no (1) Active AI
Advanced: confirm / reject / correct / remove competitors

Confirm or reject - this sharpens your report.

amsterdamcanalcruise.nl
amsterdamcircleline.com
amsterdamcircleline.nl
andersontours.com
arcticadventures.com
bateaux-mouches.fr
bateauxparisiens.com
bigbustours.com
blidosundsbolaget.se
blueboat.nl
blueboatcompany.com
boatsightseeing.com
booking.com
brimexplorer.com
bustravel.is
canal.nl
canaltoursamsterdam.com
citiesightseeing.com
city-sightseeing.com
citysightseeing.com
damboatguys.com
dfds.com
dfdsseaways.com
discoverscotlandtours.com
evanevanstours.com
expedia.com
fattiretours.com
fjordline.com
fjordtours.com
flagshipamsterdam.com
friendshipamsterdam.com
frs-finland.fi
getyourguide.com
gofjords.com
goldentours.com
goteborg.com
grayline.com
helsinkiexpert.fi
heycaptain.com
heycaptain.dk
hop-on-hop-off.com
hoponhopoff.com
hornblower.com
hurtigruten.com
icelandia.is
jt-line.fi
klook.com
kompas.nl
lovers.nl
loverscanalcruises.com
nettobaadene.dk
nordicvisitor.com
norled.no
norwaynutshell.com
oceanbus.se
ourwaytours.com
paddywagontours.com
petersburg.com
rabbies.com
re.is
rederij-lampedusa.nl
rederijkooij.nl
rederijlovers.com
rederijplas.com
rederijplas.nl
rederimalaren.se
redsightseeing.com
royalcruise.fi
royalline.fi
royalline.se
sandsmans.com
scandic-hotels.com
searcys.com
spido.nl
stromma.com
stromma.dk
sunlines.ee
tallink.com
tallinksilja.com
tallinncitytour.com
thamesclippers.com
thamesriversightseeing.com
tootbus.com
trolexpeditions.com
vedettesdeparis.com
viator.com
vikingline.com
visitoslo.com
vy.no

AI visibility checklist

Readiness score: 77.8%

  • llms.txt finns
    ?Vad: en /llms.txt som beskriver din tjänst för AI-crawlers. Varför: hjälper språkmodeller förstå vad du gör och citera dig rätt (som robots.txt fast för AI).

    Lägg till en llms.txt som beskriver tjänsten för AI-crawlers.
  • robots.txt finns
    ?Vad: en /robots.txt som styr vad crawlers får läsa. Varför: utan den kan viktiga sidor missas eller fel sidor indexeras.
  • sitemap.xml finns
    ?Vad: en /sitemap.xml som listar dina sidor. Varför: crawlers och AI hittar hela strukturen så inget viktigt missas.
  • Strukturerad data (JSON-LD)
    ?Vad: JSON-LD som beskriver företag/produkter maskinläsbart. Varför: AI använder det för att förstå vad du är och beskriva dig korrekt.
  • Kanonisk URL
    ?Vad: en kanonisk URL pekar ut den 'riktiga' adressen när samma innehåll finns på flera URL:er. Varför: hindrar att din synlighet splittras mellan dubbletter.
  • Open Graph-taggar
    ?Vad: Open Graph-taggar (titel/bild/beskrivning) styr hur sidan ser ut när den delas. Varför: ger AI och sociala medier en tydlig, korrekt sammanfattning.
  • Meta description
    ?Vad: sidans korta sammanfattning. Varför: sökmotorer och AI använder den för att beskriva dig - en bra description gör att du beskrivs som du vill.
  • FAQ / fråga-och-svar
    ?Vad: en FAQ med tydliga fråga-och-svar. Varför: matchar hur människor frågar AI - modeller plockar ofta svar direkt ur välstrukturerade FAQ:er.

    Lägg till en FAQ som svarar på köparfrågor (gärna FAQPage-schema).
  • Sidtitel
    ?Vad: sidtiteln. Varför: det första AI och sökmotorer läser - en tydlig titel med vad du gör hjälper dig nämnas i rätt sammanhang.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 4 competitors here

Question asked: What is Stromma, the company at {domain}? For context, this company is in: Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic re Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

  • stromma.com - 5 mentions
  • stromma.dk - 5 mentions
  • canal.nl - 4 mentions
  • hop-on-hop-off.com - 1 mentions
Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 5 competitors here

Question asked: Is Stromma a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

  • canal.nl - 5 mentions
  • stromma.com - 5 mentions
  • stromma.dk - 5 mentions
  • lovers.nl - 3 mentions
  • hop-on-hop-off.com - 2 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Seen - 64 competitors here

Question asked: Someone is looking for: Stromma provides guided sightseeing tours, day‑trip excursions, and dining cruises in a range of European cities, primarily in the Nordic re Which companies or brands would you recommend they consider? List the specific providers.

You were named in 4 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 4.

  • bigbustours.com - 4 mentions
  • canal.nl - 4 mentions
  • lovers.nl - 4 mentions
  • stromma.com - 4 mentions
  • stromma.dk - 4 mentions
  • blueboatcompany.com - 3 mentions
  • citysightseeing.com - 3 mentions
  • dfds.com - 3 mentions
  • getyourguide.com - 3 mentions
  • viator.com - 3 mentions
  • grayline.com - 3 mentions
  • brimexplorer.com - 2 mentions
  • fjordtours.com - 2 mentions
  • klook.com - 2 mentions
  • flagshipamsterdam.com - 2 mentions
  • goldentours.com - 2 mentions
  • redsightseeing.com - 2 mentions
  • hurtigruten.com - 1 mentions
  • rederijlovers.com - 1 mentions
  • rederijplas.nl - 1 mentions
  • vy.no - 1 mentions
  • amsterdamcircleline.com - 1 mentions
  • andersontours.com - 1 mentions
  • arcticadventures.com - 1 mentions
  • bateaux-mouches.fr - 1 mentions
  • bateauxparisiens.com - 1 mentions
  • bustravel.is - 1 mentions
  • canaltoursamsterdam.com - 1 mentions
  • citiesightseeing.com - 1 mentions
  • damboatguys.com - 1 mentions
  • discoverscotlandtours.com - 1 mentions
  • evanevanstours.com - 1 mentions
  • fattiretours.com - 1 mentions
  • gofjords.com - 1 mentions
  • heycaptain.com - 1 mentions
  • hornblower.com - 1 mentions
  • icelandia.is - 1 mentions
  • loverscanalcruises.com - 1 mentions
  • nordicvisitor.com - 1 mentions
  • norwaynutshell.com - 1 mentions
  • rabbies.com - 1 mentions
  • re.is - 1 mentions
  • rederijkooij.nl - 1 mentions
  • royalline.se - 1 mentions
  • sandsmans.com - 1 mentions
  • searcys.com - 1 mentions
  • sunlines.ee - 1 mentions
  • tallinncitytour.com - 1 mentions
  • thamesclippers.com - 1 mentions
  • thamesriversightseeing.com - 1 mentions
  • tootbus.com - 1 mentions
  • trolexpeditions.com - 1 mentions
  • vedettesdeparis.com - 1 mentions
  • booking.com - 1 mentions
  • expedia.com - 1 mentions
  • paddywagontours.com - 1 mentions
  • rederijplas.com - 1 mentions
  • tallink.com - 1 mentions
  • vikingline.com - 1 mentions
  • blidosundsbolaget.se - 1 mentions
  • hop-on-hop-off.com - 1 mentions
  • kompas.nl - 1 mentions
  • rederimalaren.se - 1 mentions
  • royalcruise.fi - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 0 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were not named in any of 5 answers here - this is where you are least visible.

5 model answers in this context, you were named in 0.

No competitors named in this context.

AI models measured

The AI models this report covers. New models are added over time and shown here.

  • deepseek/deepseek-v4-pro
    first measured: 2026-06-19
  • z-ai/glm-5.1
    first measured: 2026-06-19
  • google/gemini-2.5-flash
    first measured: 2026-06-19
  • openai/gpt-5.5
    first measured: 2026-06-19
  • anthropic/claude-sonnet-4.6
    first measured: 2026-06-19