AI visibility for
kastellet.com
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
Vaxholms Kastell and Badholmen operate as a venue and hospitality provider offering conference facilities, team‑building activities, catering, and event spaces on historic islands in the Stockholm archipelago. Their core offering combines meeting rooms, a restaurant, guided tours, and a range of organized group activities such as lag‑sports, ghost walks and museum visits. The primary customers are corporate groups, schools, and private parties seeking locations for meetings, trainings, weddings, holiday celebrations or other gatherings. The business competes in the event‑venue and experiential‑hospitality market, fulfilling the need for distinctive, all‑in‑one locations where participants can work, socialize and enjoy leisure activities in a scenic setting.
The area you and these competitors operate in: grinda.se, artipelag.se, grindawards.se, sandhamn.com, sandhamn.se.
?
0-100. Higher = AI names you more often on neutral buyer questions.21.3/100
Your AI visibility score ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
?
Share of neutral buyer questions where a model brings you up unprompted.Not brought up on their own yet
Unprompted mentions in AI answers (0%)
?
Share of best-practice (AEO) signals in place for AI visibility.53.3%
Best practice (AEO)
Not ranked yet - no mentions on neutral buyer questions
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | x-ai/grok-4.3 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|---|
| Your brand Kastellet | 0 | 0 Knows you - not unprompted | 0 Knows you - not unprompted | 0 Knows you - not unprompted | 0 Knows you - not unprompted | 0 Knows you - not unprompted | 0 Knows you - not unprompted |
| grinda.se AI | 3 | 0 | 1 | 0 | 1 | 1 | 0 |
| artipelag.se AI SERP | 2 | 0 | 1 | 0 | 1 | 0 | 0 |
| grindawards.se AI | 2 | 0 | 1 | 0 | 0 | 1 | 0 |
| sandhamn.com AI SERP | 2 | 0 | 0 | 0 | 1 | 1 | 0 |
| sandhamn.se AI | 2 | 0 | 0 | 0 | 1 | 1 | 0 |
| smadalarogard.se AI SERP | 2 | 0 | 1 | 0 | 1 | 0 | 0 |
| dalaro.se AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| djuronaeset.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| fjaderholmarna.se AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| fjaderholmarnas.se AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| fortdenison.com.au AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| greenhatpeople.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| hasseludden.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| hasseludden.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| marholmen.se AI SERP | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| nordicchoicehotels.com AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| nynashavsbad.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| roslagen.com AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| siarofortet.se AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| siggestagard.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| skepparholmen.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| strawberry.se AI | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| suomenlinna.fi AI | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| utovardshus.se AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| waxholms.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| waxholmshotell.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
| yasuragi.se AI | 1 | 0 | 0 | 0 | 1 | 0 | 0 |
Your visibility over time
Pro
See your visibility over time
Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.
Upgrade to ProHow AI describes you
How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.
This reflects what each AI model learned during training, bounded by its knowledge cutoff - not a live, source-cited answer. See the models and their cutoffs ?
AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.
We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.
anthropic/claude-sonnet-4.6
Kastellet (kastellet.com) Based on the context you've provided, Kastellet appears to operate as a venue and hospitality company based on the historic islands of Vaxholms Kastell and Badholmen in the Stockholm archipelago, Sweden.
deepseek/deepseek-v4-pro
Yes, I can confirm that Kastellet (the company behind kastellet.com) is the venue and hospitality operator that runs Vaxholms Kastell (Vaxholm Fortress) and the adjacent island Badholmen in the Stockholm archipelago. What they offer: The company provides a historic, waterfront venue for conferences, meetings, team-building activities, catered events, and private celebrations.
google/gemini-2.5-flash
Based on the context you provided, Kastellet (specifically referring to the company operating at kastellet.com) is a venue and hospitality provider located on historic islands in the Stockholm archipelago, primarily Vaxholms Kastell and Badholmen. What this specific company offers: * Conference facilities: Spaces equipped for business meetings, seminars, and corporate events. * Team-building activities: Programs and experiences designed to foster teamwork and collaboration.
openai/gpt-5.5
Kastellet, at kastellet.com, is a Stockholm archipelago venue and hospitality business centered on Vaxholms Kastell and Badholmen in Vaxholm. It offers conference and meeting facilities, corporate events, team‑building activities, catering/dining, parties, weddings, and other event spaces in historic island settings.
x-ai/grok-4.3
Vaxholms Kastell and Badholmen (kastellet.com) is a venue/hospitality operator that runs conference, event, and activity facilities on two historic islands in the Stockholm archipelago (Vaxholm Castle/Kastellet and Badholmen). It offers conference rooms, team-building programs, catering, and event spaces that combine historic settings with modern amenities.
z-ai/glm-5.1
Based on the context provided and the domain kastellet.com, Kastellet (Vaxholms Kastell and Badholmen) is a venue and hospitality provider that utilizes historic fortress islands in the Stockholm archipelago to offer a unique blend of cultural heritage and modern event services. What it offers: The company provides comprehensive event and hospitality services, including conference facilities, team-building activities, catering, and customizable event spaces.
Fact tracker
The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.
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Kastellet operates as a venue and hospitality company on the historic islands Vaxholms Kastell and Badholmen in the Stockholm archipelago, Sweden.
From: anthropic/claude-sonnet-4.6
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Kastellet offers conference and meeting facilities.
From: anthropic/claude-sonnet-4.6
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Kastellet provides event and celebration spaces.
From: anthropic/claude-sonnet-4.6
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Kastellet offers team‑building activities.
From: anthropic/claude-sonnet-4.6
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Kastellet provides catering services.
From: anthropic/claude-sonnet-4.6
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Kastellet’s target audience includes corporate clients and individuals or groups seeking event or celebration venues on a historic island setting.
From: anthropic/claude-sonnet-4.6
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Kastellet's website is kastellet.com.
From: openai/gpt-5.5
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Kastellet is a venue and hospitality business located in the Stockholm archipelago, centered on Vaxholms Kastell and Badholmen in Vaxholm.
From: openai/gpt-5.5
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Kastellet offers conference facilities, corporate events, team‑building activities, catering, parties, weddings, and other event spaces in historic island settings.
From: openai/gpt-5.5
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Kastellet primarily serves companies and organizations planning conferences, kickoffs, client events, staff activities, and also private groups for weddings, celebrations, and gatherings near Stockholm.
From: openai/gpt-5.5
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Kastellet is a venue and hospitality provider on historic islands Vaxholms Kastell and Badholmen in the Stockholm archipelago.
From: google/gemini-2.5-flash
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They offer conference facilities, team‑building activities, catering, and event spaces.
From: google/gemini-2.5-flash
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They provide accommodation (implied by being a hospitality provider).
From: google/gemini-2.5-flash
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Their venues feature a unique historical atmosphere from the islands' history.
From: google/gemini-2.5-flash
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They serve businesses, event planners, groups, and individuals for corporate and private events such as meetings, trainings, weddings, and celebrations.
From: google/gemini-2.5-flash
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Kastellet operates on historic fortress islands Vaxholms Kastell and Badholmen in the Stockholm archipelago.
From: z-ai/glm-5.1
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It is a venue and hospitality provider offering conference facilities, team‑building activities, catering, and customizable event spaces.
From: z-ai/glm-5.1
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Vaxholms Kastell is a 19th‑century fortress.
From: z-ai/glm-5.1
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The venue primarily targets corporate clients for off‑site meetings, retreats, and team‑building experiences.
From: z-ai/glm-5.1
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It also serves private groups and individuals for celebrations, weddings, and private dinners.
From: z-ai/glm-5.1
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The location provides a historic atmosphere combined with modern functionality.
From: z-ai/glm-5.1
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Kastellet operates Vaxholms Kastell and the neighboring island Badholmen in the Stockholm archipelago.
From: deepseek/deepseek-v4-pro
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The company offers a historic waterfront venue for conferences, meetings, team‑building activities, catered events, and private celebrations.
From: deepseek/deepseek-v4-pro
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Its core services include modern meeting facilities, professional event services, formal dining, and overnight stays.
From: deepseek/deepseek-v4-pro
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Primary customers are corporate groups seeking off‑site conferences and team‑building experiences.
From: deepseek/deepseek-v4-pro
-
It also serves private clients for weddings, milestone parties, and other special events.
From: deepseek/deepseek-v4-pro
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Vaxholms Kastell and Badholmen operates as a venue/hospitality operator.
From: x-ai/grok-4.3
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It runs conference, event, and activity facilities on two historic islands in the Stockholm archipelago (Vaxholm Castle/Kastellet and Badholmen).
From: x-ai/grok-4.3
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It offers conference rooms, team‑building programs, catering, and event spaces.
From: x-ai/grok-4.3
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Its facilities combine historic settings with modern amenities.
From: x-ai/grok-4.3
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Its primary target audience is corporate groups, companies, and organizations seeking off‑site meetings, conferences, or team events near Stockholm.
From: x-ai/grok-4.3
Model agreement
How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.
Facts One model differs
Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):
- Kastellet offers conference and meeting facilities.
- Kastellet offers team‑building activities.
- Kastellet operates as a venue and hospitality company on the historic islands Vaxholms Kastell and Badholmen in the Stockholm archipelago, Sweden.
- Kastellet provides catering services.
- Kastellet provides event and celebration spaces.
- Kastellet’s target audience includes corporate clients and individuals or groups seeking event or celebration venues on a historic island setting.
Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):
- It also serves private clients for weddings, milestone parties, and other special events.
- Its core services include modern meeting facilities, professional event services, formal dining, and overnight stays.
- Kastellet operates Vaxholms Kastell and the neighboring island Badholmen in the Stockholm archipelago.
- Primary customers are corporate groups seeking off‑site conferences and team‑building experiences.
- The company offers a historic waterfront venue for conferences, meetings, team‑building activities, catered events, and private celebrations.
Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):
- Kastellet is a venue and hospitality provider on historic islands Vaxholms Kastell and Badholmen in the Stockholm archipelago.
- Their venues feature a unique historical atmosphere from the islands' history.
- They offer conference facilities, team‑building activities, catering, and event spaces.
- They provide accommodation (implied by being a hospitality provider).
- They serve businesses, event planners, groups, and individuals for corporate and private events such as meetings, trainings, weddings, and celebrations.
Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):
- Kastellet is a venue and hospitality business located in the Stockholm archipelago, centered on Vaxholms Kastell and Badholmen in Vaxholm.
- Kastellet offers conference facilities, corporate events, team‑building activities, catering, parties, weddings, and other event spaces in historic island settings.
- Kastellet primarily serves companies and organizations planning conferences, kickoffs, client events, staff activities, and also private groups for weddings, celebrations, and gatherings near Stockholm.
- Kastellet's website is kastellet.com.
Stands apart: x-ai/grok-4.3 - claims only this model makes (possibly out of date or made up):
- It offers conference rooms, team‑building programs, catering, and event spaces.
- It runs conference, event, and activity facilities on two historic islands in the Stockholm archipelago (Vaxholm Castle/Kastellet and Badholmen).
- Its facilities combine historic settings with modern amenities.
- Its primary target audience is corporate groups, companies, and organizations seeking off‑site meetings, conferences, or team events near Stockholm.
- Vaxholms Kastell and Badholmen operates as a venue/hospitality operator.
Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):
- It also serves private groups and individuals for celebrations, weddings, and private dinners.
- It is a venue and hospitality provider offering conference facilities, team‑building activities, catering, and customizable event spaces.
- Kastellet operates on historic fortress islands Vaxholms Kastell and Badholmen in the Stockholm archipelago.
- The location provides a historic atmosphere combined with modern functionality.
- The venue primarily targets corporate clients for off‑site meetings, retreats, and team‑building experiences.
- Vaxholms Kastell is a 19th‑century fortress.
Positioning One model differs
Most models place you alongside: grinda.se, artipelag.se, grindawards.se, sandhamn.com, sandhamn.se, smadalarogard.se
Stands apart: anthropic/claude-sonnet-4.6 - places you alongside a different set: nordicchoicehotels.com, strawberry.se
Where this plays out, context by context
The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.
By context
Brand questions ?
What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question
- 0 competitors here
?
What models say when asked about you by name. Not used for the competitive ranking (it names you).Question asked: What is Kastellet, the company at {domain}? For context, this company is in: Vaxholms Kastell and Badholmen operate as a venue and hospitality provider offering conference facilities, team‑building activities, caterin Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.
You were named in 6 of 6 answers here - you show up in this context.
6 model answers in this context, you were named in 6.
No competitors named in this context.
Alternatives to you ?
When someone asks for alternatives to you - who the models suggest instead.
Brand question
- 0 competitors here
?
When someone asks for alternatives to you - who the models suggest instead.Question asked: Is Kastellet a good choice, and what are the main alternatives? List the specific companies a buyer would compare.
You were named in 5 of 6 answers here - you show up in this context.
6 model answers in this context, you were named in 5.
No competitors named in this context.
Category recommendations ?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen
- 27 competitors here
?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.Question asked: Someone is looking for: Vaxholms Kastell and Badholmen operate as a venue and hospitality provider offering conference facilities, team‑building activities, caterin Which companies or brands would you recommend they consider? List the specific providers.
You were not named in any of 5 answers here - this is where you are least visible. The competitor grinda.se was named most often (3x).
5 model answers in this context, you were named in 0.
- grinda.se - 3 mentions
- artipelag.se - 2 mentions
- sandhamn.com - 2 mentions
- sandhamn.se - 2 mentions
- smadalarogard.se - 2 mentions
- grindawards.se - 2 mentions
- nordicchoicehotels.com - 1 mentions
- strawberry.se - 1 mentions
- djuronaeset.se - 1 mentions
- greenhatpeople.com - 1 mentions
- hasseludden.com - 1 mentions
- hasseludden.se - 1 mentions
- marholmen.se - 1 mentions
- nynashavsbad.se - 1 mentions
- roslagen.com - 1 mentions
- siggestagard.se - 1 mentions
- skepparholmen.se - 1 mentions
- waxholms.se - 1 mentions
- waxholmshotell.se - 1 mentions
- yasuragi.se - 1 mentions
- dalaro.se - 1 mentions
- fjaderholmarnas.se - 1 mentions
- fortdenison.com.au - 1 mentions
- suomenlinna.fi - 1 mentions
- fjaderholmarna.se - 1 mentions
- siarofortet.se - 1 mentions
- utovardshus.se - 1 mentions
Where to buy ?
Where to buy in this category online. Counts for your ranking - who the models name.
Not seen
- 0 competitors here
?
Where to buy in this category online. Counts for your ranking - who the models name.Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.
You were not named in any of 6 answers here - this is where you are least visible.
6 model answers in this context, you were named in 0.
No competitors named in this context.
More AI models are coming to your report.
Useful?Competitors AI mentions
These are the competitors AI models name alongside you, with how often each is mentioned.
Active (mentioned) (27)
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artipelag.se (2) AIActive
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dalaro.se (1) AIActive
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djuronaeset.se (1) AIActive
-
fjaderholmarna.se (1) AIActive
-
fjaderholmarnas.se (1) AIActive
-
fortdenison.com.au (1) AIActive
-
greenhatpeople.com (1) AIActive
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grinda.se (3) AIActive
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grindawards.se (2) AIActive
-
hasseludden.com (1) AIActive
-
hasseludden.se (1) AIActive
-
marholmen.se (1) AIActive
-
nordicchoicehotels.com (1) AIActive
-
nynashavsbad.se (1) AIActive
-
roslagen.com (1) AIActive
-
sandhamn.com (2) AIActive
-
sandhamn.se (2) AIActive
-
siarofortet.se (1) AIActive
-
siggestagard.se (1) AIActive
-
skepparholmen.se (1) AIActive
-
smadalarogard.se (2) AIActive
-
strawberry.se (1) AIActive
-
suomenlinna.fi (1) AIActive
-
utovardshus.se (1) AIActive
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waxholms.se (1) AIActive
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waxholmshotell.se (1) AIActive
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yasuragi.se (1) AIActive
Suggestions (AI-found, not mentioned) (37)
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biskopsarno.se AIOff
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boson.nu AIOff
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djurgardsbrunn.se AIOff
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djuronaset.com AIOff
-
ellerybeachhouse.se AIOff
-
fagerudd.se AIOff
-
fotografiska.com AIOff
-
grandsalon.se AIOff
-
grindacenter.se AIOff
-
gripsholms-vardshus.se AIOff
-
gronalund.com AIOff
-
gustavsbergsporslinsmuseum.se AIOff
-
haringeslott.se AIOff
-
hasselbacken.com AIOff
-
mojan.se AIOff
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namdokonferens.se AIOff
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nasbyslott.se AIOff
-
noor.se AIOff
-
norrtaljebadhotell.se AIOff
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nynashamn.se AIOff
-
rosersbergsslott.se AIOff
-
runo.se AIOff
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saby.se AIOff
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sandhamnsseglarhotell.se AIOff
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sigtunastiftelsen.se AIOff
-
skansen.se AIOff
-
skogshem-wijk.com AIOff
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smadalaro.se AIOff
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sodertuna.se AIOff
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steningevik.se AIOff
-
stenungsbaden.se AIOff
-
stromma.se AIOff
-
tullgarns-slott.se AIOff
-
tylosand.se AIOff
-
ulfsunda.se AIOff
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ulfsundaslott.se AIOff
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uto.se AIOff
AI visibility checklist
Readiness score: 53.3%
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- High impact FAQ / questions and answers See the fix
- Medium impact Article schema (JSON-LD) See the fix
- Medium impact Author (byline/markup)
- Medium impact Clear main heading (H1) in the page source
- Medium impact HowTo schema (JSON-LD)
- Medium impact llms.txt present See the fix
- Lower impact sitemap.xml present
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
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✗
llms.txt present
?
What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Kastellet > One-line summary of what Kastellet does and who it is for. https://kastellet.com ## Key pages - [Home](https://kastellet.com/): what Kastellet offers, in brief - [About](https://kastellet.com/about): who Kastellet is - [Contact](https://kastellet.com/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Kastellet, kept current. -
✓
robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed. -
✗
sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.
Publish a sitemap.xml so your content is found.
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
-
✓
Structured data (JSON-LD)
?
What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly. -
✗
FAQ / questions and answers
?
What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.
Add an FAQ that answers buyer questions (ideally with FAQPage schema).FAQ schema (FAQPage JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does Kastellet do?", "acceptedAnswer": { "@type": "Answer", "text": "Answer in one or two plain sentences a model can quote directly." } }, { "@type": "Question", "name": "Who is Kastellet for?", "acceptedAnswer": { "@type": "Answer", "text": "Describe your ideal customer in plain language." } } ] } </script> -
✗
Article schema (JSON-LD)
?
What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.
Mark up articles and guides with Article schema (author, publisher, datePublished).Article schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Your article title", "author": { "@type": "Organization", "name": "Kastellet" }, "publisher": { "@type": "Organization", "name": "Kastellet", "logo": { "@type": "ImageObject", "url": "https://kastellet.com/logo.png" } }, "datePublished": "YYYY-MM-DD", "dateModified": "YYYY-MM-DD", "mainEntityOfPage": "https://kastellet.com/your-article", "description": "One or two plain sentences summarising the article so a model can quote it." } </script> -
✗
HowTo schema (JSON-LD)
?
What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.
Add HowTo schema to guides and step-by-step pages. -
✓
Organization entity (sameAs)
?
What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
-
✓
Canonical URL
?
What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates. -
✓
Meta description
?
What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want. -
✓
Page title
?
What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context. -
✗
Clear main heading (H1) in the page source
?
What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.
Have a clear H1 stating what the page is about, in server-rendered HTML.
Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.
-
✓
Published/updated dates
?
What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.