Comprehensive report
starwinelist.com
Market: Global (en)
Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.
Star Wine List operates an online platform that curates and rates wine bars, wine‑focused restaurants, and related hospitality venues worldwide. Its core offering consists of searchable guides, maps, editorial stories, and a star‑rating system that highlights establishments deemed noteworthy by a network of wine ambassadors and industry experts. The service is aimed at wine enthusiasts, sommeliers, and hospitality professionals seeking reliable recommendations for venues with strong wine programs. By aggregating venue information, event listings, and expert commentary, Star Wine List competes in the travel‑and‑dining recommendation space, fulfilling the need for curated discovery of quality wine‑centric experiences.
The area you and these competitors operate in: vivino.com, michelin.com, wine-searcher.com, opentable.com, eater.com.
?
0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.20.0/100
AI Visibility ?
For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.
Whether AI knows and mentions you.
?
Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.33.3%
AI Readiness
Whether your site is technically optimised for AI.
Rises as you add the checklist signals - the groundwork that lets AI recognize you.
AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.
Not ranked yet - no mentions on neutral buyer questions
Why you're underperforming
Your pages are not yet prepared for AI to read and cite them (readiness 33/100), which is holding AI visibility at 20/100.
What moves the needle: FAQ / fråga-och-svar, Kanonisk URL, llms.txt finns
Where you show up across AI models
Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.
Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors. ?
Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.
Note: some models did not answer every question this run (anthropic/claude-sonnet-4.6, openai/gpt-5.5); their column may understate them.
| Brand | Mentions | anthropic/claude-sonnet-4.6 | anthropic/claude-sonnet-5 | deepseek/deepseek-v4-pro | google/gemini-2.5-flash | openai/gpt-5.5 | openai/gpt-5.6-sol | x-ai/grok-4.3 | z-ai/glm-5.1 |
|---|---|---|---|---|---|---|---|---|---|
| Your brand Star Wine List | 0 | 0 | 0 | 0 | 0 | 0 | 0 Knows you - not unprompted | 0 | 0 Knows you - not unprompted |
| vivino.com AI | 8 | 1 | 1 | 1 | 2 | 1 | 0 | 1 | 1 |
| michelin.com AI | 7 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| wine-searcher.com AI | 7 | 1 | 1 | 1 | 2 | 0 | 1 | 0 | 1 |
| opentable.com AI SERP | 6 | 1 | 1 | 1 | 2 | 0 | 1 | 0 | 0 |
| eater.com AI | 5 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 |
| yelp.com AI SERP | 5 | 1 | 1 | 0 | 2 | 0 | 1 | 0 | 0 |
| tripadvisor.com AI | 4 | 1 | 0 | 0 | 2 | 0 | 1 | 0 | 0 |
| decanter.com AI | 3 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 |
| infatuation.com AI | 3 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 |
| jancisrobinson.com AI | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| thefork.com AI | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| thefork.se AI | 2 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| theworlds50best.com AI | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| falstaff.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| gaultmillau.com AI | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| laliste.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| sommelier.se AI | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| timeout.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| winefolly.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| winepaths.com AI | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| winespectator.com AI SERP | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
Your visibility over time
Each AI model knows the world up to a point in time. This timeline lines up the models, when you first showed up in each one, and your visibility score across measurements - so you can see how your presence is moving.
Recognizes you Does not recognize you
Hover or tap a dot to see what that model says about you.
Gemini 2.5 Flash
Gemini 2.5 Flash Does not recognize you This model could not confirm or describe you.GLM-5.1 est.
GLM-5.1 Recognizes you **Star Wine List** (at starwinelist.com) is a digital global guide dedicated to the world's best wine venues. **What it offers:** The platform provides a curated, searchable database of wine bars and wine-focused restaurants worldwide. Its core features include interactive maps, city guides, editorial content, and a proprietary star-rating system that evaluates the quality of a venue's wine list. They also host the annual "Star Wine List of the Year" awards to recognize top wine lists globally. See full descriptionDeepSeek V4 Pro est.
DeepSeek V4 Pro Does not recognize you This model could not confirm or describe you.Grok 4.3 est.
Grok 4.3 Does not recognize you This model could not confirm or describe you.Claude Sonnet 4.6
Claude Sonnet 4.6 Does not recognize you This model could not confirm or describe you.Claude Sonnet 5
Claude Sonnet 5 Does not recognize you This model could not confirm or describe you.GPT-5.5
GPT-5.5 Does not recognize you This model could not confirm or describe you.GPT-5.6 Sol
GPT-5.6 Sol Recognizes you **Star Wine List (starwinelist.com)** is a global discovery platform for notable wine bars and wine-focused restaurants. It offers curated city and country guides, searchable maps, venue profiles, editorial content, and awards/ratings, with recommendations often selected by sommeliers and wine professionals. It is designed primarily for wine lovers and travelers looking for strong wine programs, as well as hospitality professionals and venues seeking industry visibility and recognition. See full descriptionVisibility score over measurements
Across the models with a known cutoff, 2 of 8 recognize you and can describe you.
A "~" and "est." marks an estimated knowledge cutoff: the model has no publicly stated date, so we place it from its release. It is an estimate, not a confirmed date.
How AI describes you
How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).
These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs ?
AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.
We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.
anthropic/claude-sonnet-4.6
Star Wine List (starwinelist.com) Star Wine List is an online platform that serves as a curated guide and rating system for wine-focused hospitality venues — including wine bars and wine-centric restaurants — around the world.
anthropic/claude-sonnet-5
I don't have verified, first-hand information about the specific company at starwinelist.com beyond what you've provided in your context. I can't independently confirm details about its founding, ownership, business model, revenue, or current operations beyond that description.
deepseek/deepseek-v4-pro
Here is a description of the specific company at starwinelist.com: Star Wine List is a digital guide and online platform specifically for wine lovers and discerning travelers. It does not sell wine; it sells the experience of finding exceptional wine. What it offers: The platform curates a global selection of wine bars, wine-focused restaurants, and other hospitality venues.
google/gemini-2.5-flash
And other hospitality venues worldwide. This includes searchable listings and maps. * Editorial stories related to the wine and hospitality industry. * A star-rating system for these venues. Who is it for? Star Wine List is for wine enthusiasts, travelers, and anyone looking for high-quality wine experiences** in various cities and regions. It helps them discover and choose venues based on expert curation, ratings, and detailed information.
openai/gpt-5.5
Starwinelist.com is Star Wine List, an online guide and media platform for discovering wine-focused restaurants, wine bars, and hospitality venues around the world. It offers curated city guides, searchable maps, editorial content, wine list highlights, awards, and a star-style recognition system, typically selected or reviewed by wine professionals and local experts.
openai/gpt-5.6-sol
Star Wine List (starwinelist.com) is a global discovery platform for notable wine bars and wine-focused restaurants. It offers curated city and country guides, searchable maps, venue profiles, editorial content, and awards/ratings, with recommendations often selected by sommeliers and wine professionals. It is designed primarily for wine lovers and travelers looking for strong wine programs, as well as hospitality professionals and venues seeking industry visibility and recognition.
x-ai/grok-4.3
Star Wine List (starwinelist.com) runs a global online platform that curates/rates wine bars, wine-focused restaurants, and similar venues, offering searchable guides, maps, editorial content, and a star-rating system. It primarily serves wine enthusiasts, travelers, and hospitality professionals seeking vetted wine destinations or recognition.
z-ai/glm-5.1
Star Wine List (at starwinelist.com) is a digital global guide dedicated to the world's best wine venues. What it offers: The platform provides a curated, searchable database of wine bars and wine-focused restaurants worldwide. Its core features include interactive maps, city guides, editorial content, and a proprietary star-rating system that evaluates the quality of a venue's wine list. They also host the annual "Star Wine List of the Year" awards to recognize top wine lists globally.
Fact tracker
The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.
-
Star Wine List is a digital global guide dedicated to the world's best wine venues.
From: z-ai/glm-5.1
-
The platform provides a curated, searchable database of wine bars and wine-focused restaurants worldwide.
From: z-ai/glm-5.1
-
Its core features include interactive maps, city guides, editorial content, and a proprietary star‑rating system that evaluates venue wine lists.
From: z-ai/glm-5.1
-
Star Wine List hosts an annual "Star Wine List of the Year" awards to recognize top wine lists globally.
From: z-ai/glm-5.1
-
The service is designed for wine enthusiasts and travelers seeking exceptional wine experiences in cities worldwide.
From: z-ai/glm-5.1
-
It also serves hospitality professionals and venue owners who want to showcase their wine programs to a wine‑literate audience.
From: z-ai/glm-5.1
Model agreement
How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.
Positioning Models agree
Most models place you alongside: michelin.com, vivino.com, wine-searcher.com, eater.com, opentable.com, yelp.com, decanter.com, infatuation.com, tripadvisor.com, thefork.com, thefork.se, theworlds50best.com
The models position you in the same space - a consistent read.
Where this plays out, context by context
The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.
By context
Brand questions ?
What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question
- 2 competitors here
?
What models say when asked about you by name. Not used for the competitive ranking (it names you).Question asked: What is Star Wine List, the company at {domain}? For context, this company is in: Star Wine List operates an online platform that curates and rates wine bars, wine‑focused restaurants, and related hospitality venues worldw Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.
You were named in 10 of 11 answers here - you show up in this context.
11 model answers in this context, you were named in 10.
- michelin.com - 2 mentions
- wine-searcher.com - 1 mentions
Alternatives to you ?
When someone asks for alternatives to you - who the models suggest instead.
Brand question
- 12 competitors here
?
When someone asks for alternatives to you - who the models suggest instead.Question asked: Is Star Wine List a good choice, and what are the main alternatives? List the specific companies a buyer would compare.
You were named in 8 of 11 answers here - you show up in this context.
11 model answers in this context, you were named in 8.
- sommelier.se - 7 mentions
- vivino.com - 5 mentions
- michelin.com - 3 mentions
- wine-searcher.com - 3 mentions
- decanter.com - 2 mentions
- tripadvisor.com - 2 mentions
- yelp.com - 2 mentions
- jancisrobinson.com - 1 mentions
- infatuation.com - 1 mentions
- opentable.com - 1 mentions
- thefork.com - 1 mentions
- thefork.se - 1 mentions
Category recommendations ?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen
- 21 competitors here
?
Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.Question asked: Someone is looking for: Star Wine List operates an online platform that curates and rates wine bars, wine‑focused restaurants, and related hospitality venues worldw Which companies or brands would you recommend they consider? List the specific providers.
You were not named in any of 9 answers here - this is where you are least visible. The competitor vivino.com was named most often (8x).
9 model answers in this context, you were named in 0.
- vivino.com - 8 mentions
- wine-searcher.com - 7 mentions
- michelin.com - 7 mentions
- opentable.com - 6 mentions
- yelp.com - 5 mentions
- eater.com - 5 mentions
- tripadvisor.com - 4 mentions
- decanter.com - 3 mentions
- infatuation.com - 3 mentions
- thefork.com - 2 mentions
- thefork.se - 2 mentions
- theworlds50best.com - 2 mentions
- jancisrobinson.com - 2 mentions
- falstaff.com - 1 mentions
- gaultmillau.com - 1 mentions
- winespectator.com - 1 mentions
- laliste.com - 1 mentions
- timeout.com - 1 mentions
- winefolly.com - 1 mentions
- winepaths.com - 1 mentions
- sommelier.se - 1 mentions
Where to buy ?
Where to buy in this category online. Counts for your ranking - who the models name.
Not seen
- 0 competitors here
?
Where to buy in this category online. Counts for your ranking - who the models name.Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.
You were not named in any of 11 answers here - this is where you are least visible.
11 model answers in this context, you were named in 0.
No competitors named in this context.
Do models recognize you ?
Asked cold, with no hint from us - does the model already know your brand? The honest test of unprompted awareness.
Brand question
- 1 competitors here
?
Asked cold, with no hint from us - does the model already know your brand? The honest test of unprompted awareness.Question asked: What do you know about Star Wine List ({domain})? If you are not familiar with this specific company, say so plainly - do not guess or describe a different company with a similar name.
You were named in 6 of 6 answers here - you show up in this context.
6 model answers in this context, you were named in 6.
- sommelier.se - 1 mentions
More AI models are coming to your report.
Useful?Competitors AI mentions
These are the competitors AI models name alongside you, with how often each is mentioned.
Ahead of you in search, too: winespectator.com, yelp.com, opentable.com - the competitors AI recommends also outrank you here.
Active (mentioned) (21)
-
decanter.com (3) AIActive
-
eater.com (5) AIActive
-
falstaff.com (1) AIActive
-
gaultmillau.com (1) AIActive
-
infatuation.com (3) AIActive
-
jancisrobinson.com (2) AIActive
-
laliste.com (1) AIActive
-
michelin.com (7) AIActive
-
opentable.com (6) AIActive
-
sommelier.se (1) AIActive
-
thefork.com (2) AIActive
-
thefork.se (2) AIActive
-
theworlds50best.com (2) AIActive
-
timeout.com (1) AIActive
-
tripadvisor.com (4) AIActive
-
vivino.com (8) AIActive
-
wine-searcher.com (7) AIActive
-
winefolly.com (1) AIActive
-
winepaths.com (1) AIActive
-
winespectator.com (1) AIActive
-
yelp.com (5) AIActive
Suggestions (AI-found, not mentioned) (38)
-
alltomstockholm.se AIOff
-
alltomvin.se AIOff
-
bokabord.se AIOff
-
bookatable.se AIOff
-
diningcity.se AIOff
-
dinvinguide.se AIOff
-
dittvin.se AIOff
-
dn.se AIOff
-
eatie.io AIOff
-
gastrofy.com AIOff
-
gastrogate.com AIOff
-
gaultmillau.se AIOff
-
guildsomm.com AIOff
-
krogguiden.se AIOff
-
krogkompaniet.se AIOff
-
livetsgoda.se AIOff
-
localwineevents.com AIOff
-
mittkok.expressen.se AIOff
-
munskank.se AIOff
-
nojesguiden.se AIOff
-
raisinapp.com AIOff
-
restaurangguiden.aftonbladet.se AIOff
-
restaurangguiden.se AIOff
-
restaurangkartan.se AIOff
-
stockholmsstad.se AIOff
-
svd.se AIOff
-
svenskavinskribenter.se AIOff
-
thatsup.se AIOff
-
theworldofwine.se AIOff
-
vinbanken.se AIOff
-
vinjournalen.se AIOff
-
vinkoperativet.se AIOff
-
visitstockholm.com AIOff
-
whiteguide.com AIOff
-
whiteguide.se AIOff
-
winemag.com AIOff
-
winetourism.com AIOff
-
zagat.com AIOff
Sources around your brand
Ranking above you in search
- ny.eater.com
- winespectator.com
- yelp.com
- afar.com
- aldosohmwinebar.com
- baronscreekvineyards.com
- blog.resy.com
- bostonmagazine.com
AI also names 21 domains in your category - see Competitors.
These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).
AI visibility checklist
Readiness score: 33.3%
We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.
Priority actions
Do these first - ranked by expected impact on your AI visibility.
- Lower impact FAQ / questions and answers See the fix
- Lower impact Canonical URL
- Lower impact llms.txt present See the fix
- Lower impact Open Graph tags
- Lower impact sitemap.xml present
- Lower impact Structured data (JSON-LD) for your webmaster See the fix
Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.
-
✗
llms.txt present
?
What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
Add an llms.txt that describes your service for AI crawlers.llms.txt (place at {base_url}/llms.txt)# Starwinelist > One-line summary of what Starwinelist does and who it is for. https://starwinelist.com ## Key pages - [Home](https://starwinelist.com/): what Starwinelist offers, in brief - [About](https://starwinelist.com/about): who Starwinelist is - [Contact](https://starwinelist.com/contact): how to get in touch ## Notes Written for AI assistants: plain facts about Starwinelist, kept current. -
✓
robots.txt present
?
What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed. -
✗
sitemap.xml present
?
What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.
Publish a sitemap.xml so your content is found.
Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.
-
✗
Structured data (JSON-LD)
?
What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.
Add schema.org JSON-LD (Organization/Product/FAQ).Organization schema (JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Starwinelist", "url": "https://starwinelist.com", "logo": "https://starwinelist.com/logo.png", "description": "One or two plain sentences describing what Starwinelist does and who it is for.", "sameAs": [ "https://www.linkedin.com/company/your-company" ] } </script> -
✗
FAQ / questions and answers
?
What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.
Add an FAQ that answers buyer questions (ideally with FAQPage schema).FAQ schema (FAQPage JSON-LD)<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does Starwinelist do?", "acceptedAnswer": { "@type": "Answer", "text": "Answer in one or two plain sentences a model can quote directly." } }, { "@type": "Question", "name": "Who is Starwinelist for?", "acceptedAnswer": { "@type": "Answer", "text": "Describe your ideal customer in plain language." } } ] } </script>
The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.
-
✗
Canonical URL
?
What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
Set a canonical URL on each page. -
✓
Meta description
?
What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want. -
✓
Page title
?
What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.