LLMrank

AI visibility for ikea.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

?0-100. Higher = AI names you more often on neutral buyer questions.

65.4/100

Your AI visibility score

?Share of neutral buyer questions where AI mentions you.

55.6%

Organic presence in AI answers

?Your position among all brands AI named.

#1 / 58

Rank

?Share of best-practice (AEO) signals in place for AI visibility.

80.0%

Best practice (AEO)

See the checklist

Area and context

The company operates a global retail business that designs, manufactures, and sells furniture and home accessories for a wide range of living spaces. Its core offering consists of flat‑pack furniture, décor items, and related services intended to help consumers furnish and personalize their homes affordably. The primary customers are households and individual shoppers seeking functional, stylish solutions for everyday living on modest budgets. By providing design ideas, storage concepts, and a broad product assortment, the firm competes in the home‑furnishings and interior‑decor market, addressing the need for accessible, ready‑to‑assemble home improvement solutions.

The area you and these competitors operate in: jysk.com, jysk.se, wayfair.com, amazon.com, habitat.co.uk.

Where you show up across AI models

You rank #1 of 58 on AI mentions (neutral questions)

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5z-ai/glm-5.1
Your brand Ikea 5 1 1 1 1 1
jysk.com AI 4 1 1 1 1 0
jysk.se AI 4 1 1 1 1 0
wayfair.com AI 4 1 0 1 1 1
amazon.com AI 3 0 0 1 1 1
habitat.co.uk AI 3 0 1 1 1 0
walmart.com AI 3 0 0 1 1 1
argos.co.uk AI 2 0 1 0 1 0
conforama.fr AI 2 0 1 0 1 0
muji.com AI 2 0 1 0 1 0
structube.com AI 2 1 0 0 1 0
target.com AI 2 0 0 1 1 0
dunelm.com AI 1 0 0 0 1 0
homesense.com AI 1 0 0 0 1 0
next.co.uk AI 1 0 1 0 0 0
ahlens.se AI 0 0 0 0 0 0
ashleyfurniture.com AI 0 0 0 0 0 0
bmstores.co.uk AI 0 0 0 0 0 0
bouclair.com AI 0 0 0 0 0 0
bygghemma.se AI 0 0 0 0 0 0
chilli.se AI 0 0 0 0 0 0
danubehome.com AI 0 0 0 0 0 0
dubaihomefurniture.com AI 0 0 0 0 0 0
ebarza.com AI 0 0 0 0 0 0
ellos.se AI 0 0 0 0 0 0
emhome.se AI 0 0 0 0 0 0
fantastic-furniture.com.au AI 0 0 0 0 0 0
furniture123.co.uk AI 0 0 0 0 0 0
furniturebox.se AI 0 0 0 0 0 0
granit.com AI 0 0 0 0 0 0
harveysfurniture.co.uk AI 0 0 0 0 0 0
hemtex.se AI 0 0 0 0 0 0
homecentre.com AI 0 0 0 0 0 0
homedepot.com AI 0 0 0 0 0 0
homesrus.ae AI 0 0 0 0 0 0
indexlivingmall.com AI 0 0 0 0 0 0
jotex.se AI 0 0 0 0 0 0
lagerhaus.se AI 0 0 0 0 0 0
lowes.com AI 0 0 0 0 0 0
maisonsdumonde.com AI 0 0 0 0 0 0
mio.se AI 0 0 0 0 0 0
mobilia.ca AI 0 0 0 0 0 0
natuzzi.com AI 0 0 0 0 0 0
nordicnest.se AI 0 0 0 0 0 0
oak-furnitureland.co.uk AI 0 0 0 0 0 0
overstock.com AI 0 0 0 0 0 0
panemirates.com AI 0 0 0 0 0 0
roomstogo.com AI 0 0 0 0 0 0
royalfurniture.ae AI 0 0 0 0 0 0
rum21.se AI 0 0 0 0 0 0
rusta.com AI 0 0 0 0 0 0
soffadirekt.se AI 0 0 0 0 0 0
svenssons.se AI 0 0 0 0 0 0
theone.com AI 0 0 0 0 0 0
trademax.se AI 0 0 0 0 0 0
unitedfurniture.com AI 0 0 0 0 0 0
westelm.com AI 0 0 0 0 0 0
worldmarket.com AI 0 0 0 0 0 0

Not satisfied? Change competitors

How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

IKEA (ikea.com) IKEA is a Swedish-founded multinational retailer best known for selling ready-to-assemble (flat-pack) furniture, home furnishings, and accessories at affordable price points. ### What They Offer: - Furniture for every room (sofas, beds, wardrobes, desks, shelving, etc.

deepseek/deepseek-v4-pro

IKEA (ikea.com) is a Swedish multinational home furnishings retailer. It designs and sells ready-to-assemble furniture, kitchen appliances, home accessories, and décor. The company is known for its flat-pack products, modern Scandinavian design, and self-service warehouse model. IKEA targets a broad range of customers seeking affordable, functional, and stylish home solutions, from students and young families to anyone furnishing a living space.

google/gemini-2.5-flash

Based on the context provided, IKEA (the company at ikea.com) is a global retail business that designs, manufactures, and sells furniture and home accessories. What it offers: * Its core offering is flat-pack furniture, meaning furniture that is designed to be assembled by the customer. * It also offers a wide range of décor items and related services (though the specific services aren't detailed in the provided context).

openai/gpt-5.5

IKEA (ikea.com) is the global home-furnishing retailer known for affordable, ready-to-assemble flat-pack furniture and home accessories. It offers products such as sofas, beds, storage systems, tables, kitchen cabinets, lighting, textiles, décor, and household essentials, along with services like home planning, delivery, and assembly. It is primarily for individuals and families furnishing homes or apartments, especially customers looking for functional, modern design at accessible prices.

z-ai/glm-5.1

Based on the context provided and the website ikea.com, this company is IKEA, the Swedish multinational retail conglomerate. What it offers: IKEA specializes in ready-to-assemble (flat-pack) furniture, home accessories, décor, and fixtures for every room in the house (including kitchens, bathrooms, living rooms, and bedrooms). It also offers related services such as home delivery, assembly, kitchen/bathroom planning, and a food market/restaurant featuring Swedish foods.

More AI models are coming to your report.

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (14)

amazon.com (3)
Active AI
argos.co.uk (2)
Active AI
conforama.fr (2)
Active AI
dunelm.com (1)
Active AI
habitat.co.uk (3)
Active AI
homesense.com (1)
Active AI
jysk.com (4)
Active AI
jysk.se (4)
Active AI
muji.com (2)
Active AI
next.co.uk (1)
Active AI
structube.com (2)
Active AI
target.com (2)
Active AI
walmart.com (3)
Active AI
wayfair.com (4)
Active AI

Suggestions (AI-found, not mentioned) (43)

ahlens.se (0)
Active AI
ashleyfurniture.com (0)
Active AI
bmstores.co.uk (0)
Active AI
bouclair.com (0)
Active AI
bygghemma.se (0)
Active AI
chilli.se (0)
Active AI
danubehome.com (0)
Active AI
dubaihomefurniture.com (0)
Active AI
ebarza.com (0)
Active AI
ellos.se (0)
Active AI
emhome.se (0)
Active AI
fantastic-furniture.com.au (0)
Active AI
furniture123.co.uk (0)
Active AI
furniturebox.se (0)
Active AI
granit.com (0)
Active AI
harveysfurniture.co.uk (0)
Active AI
hemtex.se (0)
Active AI
homecentre.com (0)
Active AI
homedepot.com (0)
Active AI
homesrus.ae (0)
Active AI
indexlivingmall.com (0)
Active AI
jotex.se (0)
Active AI
lagerhaus.se (0)
Active AI
lowes.com (0)
Active AI
maisonsdumonde.com (0)
Active AI
mio.se (0)
Active AI
mobilia.ca (0)
Active AI
natuzzi.com (0)
Active AI
nordicnest.se (0)
Active AI
oak-furnitureland.co.uk (0)
Active AI
overstock.com (0)
Active AI
panemirates.com (0)
Active AI
roomstogo.com (0)
Active AI
royalfurniture.ae (0)
Active AI
rum21.se (0)
Active AI
rusta.com (0)
Active AI
soffadirekt.se (0)
Active AI
svenssons.se (0)
Active AI
theone.com (0)
Active AI
trademax.se (0)
Active AI
unitedfurniture.com (0)
Active AI
westelm.com (0)
Active AI
worldmarket.com (0)
Active AI

Your domains

Domains you own (brand family). These count as you, not competitors.

AI visibility checklist

Readiness score: 80.0%

  • ✗ llms.txt finns
    ?Vad: en /llms.txt som beskriver din tjänst för AI-crawlers. Varför: hjälper språkmodeller förstå vad du gör och citera dig rätt (som robots.txt fast för AI).

    Lägg till en llms.txt som beskriver tjänsten för AI-crawlers.
  • ✓ robots.txt finns
    ?Vad: en /robots.txt som styr vad crawlers får läsa. Varför: utan den kan viktiga sidor missas eller fel sidor indexeras.
  • ✗ sitemap.xml finns
    ?Vad: en /sitemap.xml som listar dina sidor. Varför: crawlers och AI hittar hela strukturen så inget viktigt missas.

    Publicera en sitemap.xml så att innehåll hittas.
  • ✓ Strukturerad data (JSON-LD)
    ?Vad: JSON-LD som beskriver företag/produkter maskinläsbart. Varför: AI använder det för att förstå vad du är och beskriva dig korrekt.
  • ✓ Kanonisk URL
    ?Vad: en kanonisk URL pekar ut den 'riktiga' adressen när samma innehåll finns på flera URL:er. Varför: hindrar att din synlighet splittras mellan dubbletter.
  • ✓ Open Graph-taggar
    ?Vad: Open Graph-taggar (titel/bild/beskrivning) styr hur sidan ser ut när den delas. Varför: ger AI och sociala medier en tydlig, korrekt sammanfattning.
  • ✓ Meta description
    ?Vad: sidans korta sammanfattning. Varför: sökmotorer och AI använder den för att beskriva dig - en bra description gör att du beskrivs som du vill.
  • ✓ FAQ / fråga-och-svar
    ?Vad: en FAQ med tydliga fråga-och-svar. Varför: matchar hur människor frågar AI - modeller plockar ofta svar direkt ur välstrukturerade FAQ:er.
  • ✓ Sidtitel
    ?Vad: sidtiteln. Varför: det första AI och sökmotorer läser - en tydlig titel med vad du gör hjälper dig nämnas i rätt sammanhang.
  • ✓ Tydlig huvudrubrik (H1) i sidkällan
    ?Vad: en huvudrubrik (H1) som finns i sidkällan. Varför: AI-crawlers renderar ofta inte JavaScript - en statisk, tydlig rubrik gör att de faktiskt läser vad du gör i stället för att se en tom sida.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 0 competitors here

Question asked: What is Ikea, the company at {domain}? For context, this company is in: The company operates a global retail business that designs, manufactures, and sells furniture and home accessories for a wide range of livin Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

No competitors named in this context.

Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 13 competitors here

Question asked: Is Ikea a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

  • amazon.com - 4 mentions
  • target.com - 4 mentions
  • walmart.com - 4 mentions
  • wayfair.com - 4 mentions
  • jysk.com - 2 mentions
  • jysk.se - 2 mentions
  • muji.com - 2 mentions
  • argos.co.uk - 1 mentions
  • dunelm.com - 1 mentions
  • habitat.co.uk - 1 mentions
  • overstock.com - 1 mentions
  • structube.com - 1 mentions
  • next.co.uk - 1 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Seen - 14 competitors here

Question asked: Someone is looking for: The company operates a global retail business that designs, manufactures, and sells furniture and home accessories for a wide range of livin Which companies or brands would you recommend they consider? List the specific providers.

You were named in 4 of 4 answers here - you show up in this context.

4 model answers in this context, you were named in 4.

  • jysk.com - 4 mentions
  • jysk.se - 4 mentions
  • wayfair.com - 3 mentions
  • habitat.co.uk - 3 mentions
  • structube.com - 2 mentions
  • amazon.com - 2 mentions
  • argos.co.uk - 2 mentions
  • conforama.fr - 2 mentions
  • muji.com - 2 mentions
  • target.com - 2 mentions
  • walmart.com - 2 mentions
  • dunelm.com - 1 mentions
  • homesense.com - 1 mentions
  • next.co.uk - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Seen - 3 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were named in 1 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 1.

  • amazon.com - 1 mentions
  • walmart.com - 1 mentions
  • wayfair.com - 1 mentions

AI models measured

The AI models this report covers. New models are added over time and shown here.

  • deepseek/deepseek-v4-pro
    first measured: 2026-06-21
  • z-ai/glm-5.1
    first measured: 2026-06-21
  • google/gemini-2.5-flash
    first measured: 2026-06-21
  • openai/gpt-5.5
    first measured: 2026-06-21
  • anthropic/claude-sonnet-4.6
    first measured: 2026-06-21