LLMrank

Comprehensive report

doorly.se

Market: Sweden (sv)

Each model is asked to answer as a buyer in Sweden, so your visibility reflects your actual market, not a global/US bias.

Företaget säljer ett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Produkterna erbjuds via en on‑lineplattform där beställning sker direkt från fabriken och leverans sker till kundens hem. Företaget riktar sig främst till privatpersoner som renoverar eller bygger nytt, men kan även tillgodose behov hos mindre byggföretag och entreprenörer. Det konkurrerar inom kategorin bygg- och byggmaterial, där huvuduppgiften är att förse kunder med prisvärda, färdigmonterade dörr- och fönsterlösningar för bostäder och mindre kommersiella fastigheter.

The area you and these competitors operate in: bygghemma.se, garageportexperten.se, bauhaus.se, byggmax.se, dooria.se.

?0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

0.0/100

AI Visibility

?For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

Recognised by AI, by name0%
Named unprompted, in your category0%

Whether AI knows and mentions you.

?Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

33.3%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

Not ranked yet - no mentions on neutral buyer questions

Why you're underperforming

Your pages are not yet prepared for AI to read and cite them (readiness 33/100), which is holding AI visibility at 0/100.

What moves the needle: FAQ / questions and answers, Organization entity (sameAs), Structured data (JSON-LD)

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

?Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Recognition was not measured for this older analysis. Re-run it to see which models recognize you.

Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5z-ai/glm-5.1
Your brand Doorly 0 0 0 0 0 0
bygghemma.se AI 4 1 1 1 1 0
garageportexperten.se AI 3 1 1 1 0 0
bauhaus.se AI 2 0 1 1 0 0
byggmax.se AI 2 0 1 1 0 0
dooria.se AI 2 1 0 0 1 0
ekstrands.com AI 2 1 0 0 1 0
outline.se AI 2 1 0 0 1 0
swedoor.se AI 2 1 0 0 1 0
daloc.se AI 1 1 0 0 0 0
elitfonster.se AI 1 1 0 0 0 0
fonster24.se AI 1 0 0 0 1 0
hornbach.se AI 1 0 1 0 0 0
inwido.se AI 1 1 0 0 0 0
k-rauta.se AI 1 0 0 1 0 0
nordan.se AI 1 0 0 0 1 0
traryd.se AI 1 0 0 0 1 0

Not satisfied? Change competitors

Useful?

Your visibility over time

Pro

See your visibility over time

Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.

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How AI describes you

How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).

These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs

?AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

Recognition was not measured for this older analysis. Re-run it to see which models recognize you.

anthropic/claude-sonnet-4.6

Doorly (doorly.se) Baserat på den kontextuella information du angett verkar Doorly vara en svensk e-handelsaktör inom byggprodukter som erbjuder: - Ytterdörrar och innerdörrar - Fönster - Altandörrar - Garageportar ### Affärsmodell Företaget verkar sälja direkt från fabrik till kund via sin onlineplattform, vilket är tänkt att hålla nere priserna utan att kompromissa med kvaliteten.

deepseek/deepseek-v4-pro

Baserat på den information du har gett mig kan jag inte bekräfta att ett företag med exakt det namnet och den beskrivningen är ett väletablerat eller allmänt känt varumärke på den svenska marknaden. Det finns en risk att det är en nyare aktör, en mindre nischad e-handlare, eller ett varumärke som inte är allmänt recenserat ännu. **Med utgångspunkt från just den beskrivning du gav, är detta vad företaget på doorly.

google/gemini-2.5-flash

Doorly.se är en svensk e-handelsplattform som specialiserar sig på försäljning av ytterdörrar, innerdörrar, fönster, altandörrar och garageportar. Vad Doorly.se erbjuder: * Högkvalitativa produkter till låga priser: De strävar efter att erbjuda produkter av god kvalitet till konkurrenskraftiga priser. * Direkt från fabrik: En viktig del av deras affärsmodell är att beställningar sker direkt från fabriken. Detta kan bidra till de lägre priserna genom att eliminera mellanhänder.

openai/gpt-5.5

Jag kan inte live‑verifiera doorly.se här, men utifrån den beskrivning du ger är Doorly en svensk onlineaktör som säljer ytterdörrar, innerdörrar, fönster, altandörrar och garageportar direkt via webben, med fokus på prisvärda produkter av hög kvalitet och beställning direkt från fabrik. Doorly är främst till för privatpersoner, husägare och renoverare som vill byta eller köpa dörrar, fönster eller garageportar utan att gå via traditionell butik.

z-ai/glm-5.1

Doorly (doorly.se) är ett svenskt e-handelsföretag som erbjuder ett brett sortiment av ytter- och innerdörrar, fönster, altandörrar och garageportar. Deras kärnkoncept är att erbjuda hög kvalitet till låga priser genom en D2C-modell (Direct-to-Consumer). Kundens beställning görs direkt via deras onlineplattform och produkterna levereras direkt från fabriken, vilket eliminerar mellanhänder och onödiga marginaler från traditionella byggvaruhus.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

  • Orders are placed directly from the factory.

    From: openai/gpt-5.5

  • Doorly offers exterior doors, interior doors, windows, patio doors, and garage doors.

    From: anthropic/claude-sonnet-4.6

  • Doorly primarily targets price‑conscious Swedish consumers renovating or building new homes.

    From: deepseek/deepseek-v4-pro

  • Doorly is a Swedish online retailer selling exterior doors, interior doors, windows, patio doors and garage doors.

    From: openai/gpt-5.5

  • Doorly is a Swedish e‑commerce company.

    From: z-ai/glm-5.1

  • Products are shipped directly from the factory, bypassing intermediaries.

    From: z-ai/glm-5.1

  • Doorly serves small construction firms seeking competitive material prices.

    From: deepseek/deepseek-v4-pro

  • Doorly is a Swedish e‑commerce company that sells building products.

    From: anthropic/claude-sonnet-4.6

  • Doorly sells directly from the factory to customers through its online platform.

    From: anthropic/claude-sonnet-4.6

  • Doorly aims to keep prices low without compromising quality.

    From: anthropic/claude-sonnet-4.6

  • Doorly’s primary customers are private individuals and small builders in Sweden renovating or building new homes.

    From: anthropic/claude-sonnet-4.6

  • Doorly emphasizes affordable, high-quality products.

    From: openai/gpt-5.5

  • Doorly mainly serves private individuals, homeowners and renovators buying doors, windows or garage doors online.

    From: openai/gpt-5.5

  • Doorly also serves small construction firms and craftsmen needing ready-made products with home delivery.

    From: openai/gpt-5.5

  • Doorly.se is a Swedish e‑commerce platform that sells exterior doors, interior doors, windows, patio doors and garage doors.

    From: google/gemini-2.5-flash

  • Doorly.se offers high‑quality products at low prices.

    From: google/gemini-2.5-flash

  • Orders are placed directly from the factory, eliminating intermediaries.

    From: google/gemini-2.5-flash

  • The entire purchase process is conducted through an online platform.

    From: google/gemini-2.5-flash

  • Doorly.se provides delivery of the products to customers’ homes.

    From: google/gemini-2.5-flash

  • The primary target customers are private individuals, with secondary focus on smaller construction firms or craftsmen in Sweden.

    From: google/gemini-2.5-flash

  • Doorly.se serves customers who prefer to shop online for doors, windows and garage doors.

    From: google/gemini-2.5-flash

  • Customers are expected to have some basic understanding of building products, as advice may be limited compared to a physical store.

    From: google/gemini-2.5-flash

  • Doorly.se caters to customers renovating existing homes or building new ones.

    From: google/gemini-2.5-flash

  • It sells exterior doors, interior doors, windows, patio doors, and garage doors.

    From: z-ai/glm-5.1

  • It uses a Direct‑to‑Consumer model to provide high quality at low prices.

    From: z-ai/glm-5.1

  • Customers order products through Doorly’s online platform.

    From: z-ai/glm-5.1

  • Its primary customers are private homeowners renovating or building homes.

    From: z-ai/glm-5.1

  • It also serves professional craftsmen and small construction firms.

    From: z-ai/glm-5.1

  • Doorly positions itself as a digital building‑materials retailer using a factory‑direct model.

    From: deepseek/deepseek-v4-pro

  • Doorly offers doors (interior and exterior), windows, patio doors and garage doors.

    From: deepseek/deepseek-v4-pro

  • Doorly sells these products directly from the factory to consumers via an online platform.

    From: deepseek/deepseek-v4-pro

  • Doorly promises high quality products at low prices.

    From: deepseek/deepseek-v4-pro

  • Doorly’s target customers include DIY individuals who can measure, order and install the products themselves.

    From: deepseek/deepseek-v4-pro

  • Doorly also serves private builders who manage their own material purchases.

    From: deepseek/deepseek-v4-pro

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):

  • Doorly aims to keep prices low without compromising quality.
  • Doorly is a Swedish e‑commerce company that sells building products.
  • Doorly offers exterior doors, interior doors, windows, patio doors, and garage doors.
  • Doorly sells directly from the factory to customers through its online platform.
  • Doorly’s primary customers are private individuals and small builders in Sweden renovating or building new homes.

Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):

  • Doorly also serves private builders who manage their own material purchases.
  • Doorly offers doors (interior and exterior), windows, patio doors and garage doors.
  • Doorly positions itself as a digital building‑materials retailer using a factory‑direct model.
  • Doorly primarily targets price‑conscious Swedish consumers renovating or building new homes.
  • Doorly promises high quality products at low prices.
  • Doorly sells these products directly from the factory to consumers via an online platform.
  • Doorly serves small construction firms seeking competitive material prices.
  • Doorly’s target customers include DIY individuals who can measure, order and install the products themselves.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

  • Customers are expected to have some basic understanding of building products, as advice may be limited compared to a physical store.
  • Doorly.se caters to customers renovating existing homes or building new ones.
  • Doorly.se is a Swedish e‑commerce platform that sells exterior doors, interior doors, windows, patio doors and garage doors.
  • Doorly.se offers high‑quality products at low prices.
  • Doorly.se provides delivery of the products to customers’ homes.
  • Doorly.se serves customers who prefer to shop online for doors, windows and garage doors.
  • Orders are placed directly from the factory, eliminating intermediaries.
  • The entire purchase process is conducted through an online platform.
  • The primary target customers are private individuals, with secondary focus on smaller construction firms or craftsmen in Sweden.

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

  • Doorly also serves small construction firms and craftsmen needing ready-made products with home delivery.
  • Doorly emphasizes affordable, high-quality products.
  • Doorly is a Swedish online retailer selling exterior doors, interior doors, windows, patio doors and garage doors.
  • Doorly mainly serves private individuals, homeowners and renovators buying doors, windows or garage doors online.
  • Orders are placed directly from the factory.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

  • Customers order products through Doorly’s online platform.
  • Doorly is a Swedish e‑commerce company.
  • It also serves professional craftsmen and small construction firms.
  • It sells exterior doors, interior doors, windows, patio doors, and garage doors.
  • It uses a Direct‑to‑Consumer model to provide high quality at low prices.
  • Its primary customers are private homeowners renovating or building homes.
  • Products are shipped directly from the factory, bypassing intermediaries.

Positioning Models agree

Most models place you alongside: bygghemma.se, garageportexperten.se, bauhaus.se, byggmax.se, dooria.se, ekstrands.com, outline.se, swedoor.se

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 0 competitors here

Question asked: Vad är Doorly, företaget på {domain}? För sammanhang: detta företag verkar inom: Företaget säljer ett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Beskriv kort vad JUST detta företag erbjuder och vem det är till för. Om du inte kan bekräfta exakt detta företag, säg det i stället för att beskriva ett annat företag med liknande namn.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

No competitors named in this context.

Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 0 competitors here

Question asked: Är Doorly ett bra val, och vilka är de huvudsakliga alternativen? Lista de specifika företag en köpare skulle jämföra med.

You were named in 5 of 5 answers here - you show up in this context.

5 model answers in this context, you were named in 5.

No competitors named in this context.

Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen - 32 competitors here

Question asked: Någon letar efter: Företaget säljer ett sortiment av ytter- och innerdörrar, fönster, altandörrar samt garageportar med fokus på hög kvalitet till låga priser. Vilka företag eller varumärken skulle du rekommendera att de överväger? Lista de specifika leverantörerna.

You were not named in any of 4 answers here - this is where you are least visible. The competitor bygghemma.se was named most often (4x).

4 model answers in this context, you were named in 0.

  • bygghemma.se - 4 mentions
  • garageportexperten.se - 3 mentions
  • dooria.se - 2 mentions
  • ekstrands.com - 2 mentions
  • ekstrands.se - 2 mentions
  • outline.se - 2 mentions
  • swedoor.se - 2 mentions
  • daloc.se - 1 mentions
  • diplomatdorrar.se - 1 mentions
  • elitfonster.se - 1 mentions
  • fonsterbutiken.se - 1 mentions
  • garaga.com - 1 mentions
  • hoermann.com - 1 mentions
  • inwido.se - 1 mentions
  • normstahl.com - 1 mentions
  • novoferm.com - 1 mentions
  • pihla.se - 1 mentions
  • portbolaget.se - 1 mentions
  • fonster24.se - 1 mentions
  • hemfint.se - 1 mentions
  • jeld-wen.com - 1 mentions
  • nordan.com - 1 mentions
  • nordan.se - 1 mentions
  • rationel.se - 1 mentions
  • traryd.se - 1 mentions
  • velfac.com - 1 mentions
  • bauhaus.se - 1 mentions
  • byggmax.se - 1 mentions
  • fonster24sju.se - 1 mentions
  • k-rauta.se - 1 mentions
  • dinport.se - 1 mentions
  • fensterversand.se - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 4 competitors here

Question asked: Var kan man köpa produkter i den här kategorin på nätet, levererat hem? Namnge de specifika företagen.

You were not named in any of 5 answers here - this is where you are least visible. The competitor bauhaus.se was named most often (1x).

5 model answers in this context, you were named in 0.

  • bauhaus.se - 1 mentions
  • byggmax.se - 1 mentions
  • hornbach.se - 1 mentions
  • jula.se - 1 mentions

By market

How visible you are in each market, and who shows up there instead.

se

Unprompted mentions in AI answers: 0.0% - 34 competitors here

  • brand - Brand question (0 competitors here)
  • alternatives - Brand question (0 competitors here)
  • category - Not seen (32 competitors here)
  • buyers - Not seen (4 competitors here)

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (16)

  • bauhaus.se (2) AI
    Active
  • bygghemma.se (4) AI
    Active
  • byggmax.se (2) AI
    Active
  • daloc.se (1) AI
    Active
  • dooria.se (2) AI
    Active
  • ekstrands.com (2) AI International
    Active
  • elitfonster.se (1) AI
    Active
  • fonster24.se (1) AI
    Active
  • garageportexperten.se (3) AI
    Active
  • hornbach.se (1) AI
    Active
  • inwido.se (1) AI
    Active
  • k-rauta.se (1) AI
    Active
  • nordan.se (1) AI
    Active
  • outline.se (2) AI
    Active
  • swedoor.se (2) AI
    Active
  • traryd.se (1) AI
    Active

Suggestions (AI-found, not mentioned) (30)

  • beijerbygg.se AI
    Off
  • bolist.se AI
    Off
  • bygmax.se AI
    Off
  • derome.se AI
    Off
  • dorrbolaget.se AI
    Off
  • dorrkungen.se AI
    Off
  • dorronline.se AI
    Off
  • dorrspecialisten.se AI
    Off
  • dromfonstret.se AI
    Off
  • elitefonster.se AI
    Off
  • fonsterfabriken.se AI
    Off
  • fonsterkungen.se AI
    Off
  • fredells.se AI
    Off
  • frojden.se AI
    Off
  • garagedorrspecialisten.se AI
    Off
  • hajom.se AI
    Off
  • hemfonster.se AI
    Off
  • klarfonster.se AI
    Off
  • kronfonster.se AI
    Off
  • mockfjards.se AI
    Off
  • optimera.se AI
    Off
  • paroc.se AI
    Off
  • pella.se AI
    Off
  • skanskabyggvaror.se AI
    Off
  • snickarper.se AI
    Off
  • sparfonster.se AI
    Off
  • spartra.se AI
    Off
  • tolefs.se AI
    Off
  • woodys.se AI
    Off
  • xlbygg.se AI
    Off

Sources around your brand

Ranking above you in search

  • homedepot.com
  • lowes.com
  • homeoutlet.com
  • facebook.com
  • menards.com
  • secondsandsurplus.com
  • discountdw.com
  • doornmore.com

AI also names 34 domains in your category - see Competitors.

These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).

Useful?

AI visibility checklist

Readiness score: 33.3%

We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.

Priority actions

Do these first - ranked by expected impact on your AI visibility.

  1. High impact FAQ / questions and answers See the fix
  2. High impact Organization entity (sameAs)
  3. High impact Structured data (JSON-LD) See the fix
  4. Medium impact Article schema (JSON-LD) See the fix
  5. Medium impact Author (byline/markup)
  6. Medium impact Clear main heading (H1) in the page source
  7. Medium impact HowTo schema (JSON-LD)
  8. Medium impact Published/updated dates
  9. Lower impact Canonical URL
  10. Lower impact Open Graph tags
Useful?

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

  • ✓ llms.txt present
    ?What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
  • ✓ robots.txt present
    ?What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
  • ✓ sitemap.xml present
    ?What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

  • ✗ Structured data (JSON-LD)
    ?What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

    Add schema.org JSON-LD (Organization/Product/FAQ).
    Organization schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Doorly",
  "url": "https://doorly.se",
  "logo": "https://doorly.se/logo.png",
  "description": "One or two plain sentences describing what Doorly does and who it is for.",
  "sameAs": [
    "https://www.linkedin.com/company/your-company"
  ]
}
</script>
  • ✗ FAQ / questions and answers
    ?What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.

    Add an FAQ that answers buyer questions (ideally with FAQPage schema).
    FAQ schema (FAQPage JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does Doorly do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer in one or two plain sentences a model can quote directly."
      }
    },
    {
      "@type": "Question",
      "name": "Who is Doorly for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Describe your ideal customer in plain language."
      }
    }
  ]
}
</script>
  • ✗ Article schema (JSON-LD)
    ?What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

    Mark up articles and guides with Article schema (author, publisher, datePublished).
    Article schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Doorly"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Doorly",
    "logo": {
      "@type": "ImageObject",
      "url": "https://doorly.se/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://doorly.se/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>
  • ✗ HowTo schema (JSON-LD)
    ?What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

    Add HowTo schema to guides and step-by-step pages.
  • ✗ Organization entity (sameAs)
    ?What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

    Add Organization schema with sameAs links to your official profiles.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

  • ✗ Canonical URL
    ?What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.

    Set a canonical URL on each page.
  • ✗ Open Graph tags
    ?What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.

    Add OG tags for sharing and previews.
  • ✓ Meta description
    ?What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
  • ✓ Page title
    ?What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
  • ✗ Clear main heading (H1) in the page source
    ?What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

    Have a clear H1 stating what the page is about, in server-rendered HTML.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

  • ✗ Author (byline/markup)
    ?What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

    State the author with markup (author in JSON-LD, rel=author or meta name=author).
  • ✗ Published/updated dates
    ?What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

    Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).
Useful?