GEO (generative engine optimisation)
The market's other name for AI visibility work: getting surfaced and cited in AI-generated answers.
GEO, generative engine optimisation, is the market's other name for AI visibility work: getting your company surfaced and cited inside AI-generated answers.
Where a search engine returns links, a generative engine writes an answer in its own words. GEO is about making sure your company is part of that answer and is described accurately.
GEO and AEO (answer engine optimisation) describe the same thing: how visible you are to language models. That is what AI visibility measures.
Read more GEO, AEO and SEO explained, in plain terms
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