All terms

LLM (large language model)

The kind of AI behind assistants like ChatGPT, Claude and Gemini.

An LLM, or large language model, is the kind of AI behind today's assistants. It generates answers from patterns it learned during training, rather than looking everything up live.

Because of that, what a model knows about you depends heavily on the data it was trained on and how clearly your company is represented in the world it learned from.

Understanding that an LLM answers from learned patterns explains both why it can describe you fluently and why it can sometimes get you wrong or leave you out.

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