LLMrank

AI visibility for

zalando.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

The company operates an online retail platform that sells a wide range of apparel, footwear, accessories, and beauty products. It curates items from numerous brands and presents them through a searchable catalogue aimed at consumers looking for current fashion trends. The primary customers are individual shoppers, including women, men, and children, primarily in the Swedish market but also serving broader European audiences. By offering home delivery, free returns, and a subscription‑free shopping experience, the service competes in the e‑commerce fashion segment, fulfilling the need for convenient, one‑stop online purchasing of clothing and related goods.

The area you and these competitors operate in: asos.com, farfetch.com, net-a-porter.com, ssense.com, amazon.com.

?0-100. Higher = AI names you more often on neutral buyer questions.

43.3/100

Your AI visibility score

?For reference: a strong company in your space scores around 55+, and most land near 38. Few sites are visible everywhere - the checklist below shows your quickest wins.

?Share of neutral buyer questions where a model brings you up unprompted.

50.0%

Unprompted mentions in AI answers

?Your position among all brands AI named.

#1 / 42

Rank

?Share of best-practice (AEO) signals in place for AI visibility.

33.3%

Best practice (AEO)

See the checklist

You rank #1 of 42 on AI mentions (neutral questions)

Where you show up across AI models

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

?Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5x-ai/grok-4.3z-ai/glm-5.1
Your brand Zalando 6 1 1 1 1 1 1
asos.com AI SERP 6 1 1 1 1 1 1
farfetch.com AI 6 1 1 1 1 1 1
net-a-porter.com AI 6 1 1 1 1 1 1
ssense.com AI 6 1 1 1 1 1 1
amazon.com AI SERP 5 1 1 1 1 0 1
mytheresa.com AI 5 1 1 0 1 1 1
nordstrom.com AI SERP 5 1 1 1 1 0 1
revolve.com AI 5 1 1 1 1 0 1
shopbop.com AI 5 1 1 1 1 0 1
bloomingdales.com AI 2 0 1 0 1 0 0
boohoo.com AI 2 1 0 0 1 0 0
macys.com AI SERP 2 0 0 1 1 0 0
matchesfashion.com AI 2 1 0 0 0 1 0
prettylittlething.com AI 2 1 0 0 1 0 0
shein.com AI 2 1 0 0 1 0 0
24s.com AI 1 0 1 0 0 0 0
aboutyou.com AI 1 0 1 0 0 0 0
aboutyou.de AI 1 0 0 0 1 0 0
anthropologie.com AI 1 0 0 0 1 0 0
debenhams.com AI 1 0 0 0 1 0 0
fashionnova.com AI 1 0 0 0 1 0 0
freepeople.com AI 1 0 0 0 1 0 0
hm.com AI 1 0 0 0 1 0 0
johnlewis.com AI 1 0 0 0 1 0 0
laredoute.fr AI 1 0 0 0 1 0 0
luisaviaroma.com AI 1 0 0 0 1 0 0
marksandspencer.com AI 1 0 0 0 1 0 0
mrporter.com AI 1 0 0 0 1 0 0
neimanmarcus.com AI 1 0 0 0 1 0 0
next.co.uk AI 1 0 0 0 1 0 0
saks.com AI 1 0 0 0 1 0 0
saksfifthavenue.com AI 1 0 1 0 0 0 0
selfridges.com AI 1 0 0 0 1 0 0
theiconic.com AI 1 0 0 0 1 0 0
therealreal.com AI 1 0 0 0 0 0 1
uniqlo.com AI 1 0 0 0 1 0 0
urbanoutfitters.com AI 1 0 0 0 1 0 0
very.co.uk AI 1 0 0 0 1 0 0
vestiairecollective.com AI 1 0 0 0 0 0 1
zappos.com AI SERP 1 0 0 1 0 0 0
zara.com AI 1 0 0 0 1 0 0

Not satisfied? Change competitors

Useful?

Your visibility over time

Each AI model knows the world up to a point in time. This timeline lines up the models, when you first showed up in each one, and your visibility score across measurements - so you can see how your presence is moving.

Recognizes you Does not recognize you

Hover or tap a dot to see what that model says about you.

Google recognized by 1/1
Gemini 2.5 Flash Gemini 2.5 Flash Recognizes you Zalando (at zalando.com) is an **online retail platform that offers a vast selection of apparel, footwear, accessories, and beauty products.** **What it offers:** Zalando acts as a comprehensive online fashion and beauty destination. It doesn't primarily produce its own goods but rather **curates and sells items from a multitude of established and emerging brands. See full description
Z.ai recognized by 1/1
GLM-5.1 est. GLM-5.1 Recognizes you Zalando is a major European e-commerce company that operates a multi-brand online retail platform. **What it offers:** Zalando provides a vast, curated catalogue of over 4,000 international and local brands, ranging from fast fashion to high-end luxury. It sells apparel, footwear, accessories, and beauty products, and has expanded into sports and lifestyle categories. See full description
DeepSeek recognized by 1/1
DeepSeek V4 Pro est. DeepSeek V4 Pro Recognizes you Zalando is a leading European online fashion and lifestyle platform. It offers a vast, curated selection of apparel, footwear, accessories, and beauty products from thousands of international brands—ranging from high-street labels to premium and designer names—all in one searchable catalogue. See full description
xAI recognized by 1/1
Grok 4.3 est. Grok 4.3 Recognizes you Zalando (zalando.com) is a major European online fashion retailer headquartered in Germany. It operates a curated e-commerce platform offering apparel, footwear, accessories, and beauty products from thousands of brands (both affordable and premium), with features like a searchable catalog, personalized recommendations, and easy returns. It primarily targets fashion-conscious consumers across Europe seeking convenient online shopping with broad selection. See full description
Anthropic recognized by 1/1
Claude Sonnet 4.6 Claude Sonnet 4.6 Recognizes you ## Zalando Zalando is a **European online fashion and lifestyle platform** headquartered in Berlin, Germany. It operates one of Europe's largest fashion e-commerce marketplaces, offering: - **Products**: Clothing, shoes, accessories, sportswear, and beauty products across a wide range of price points and styles - **Brands**: Thousands of brands ranging from mainstream high-street labels to premium and luxury names, as well as its own private labels - **Model**: Functions both as a direct… See full description
OpenAI recognized by 1/1
GPT-5.5 GPT-5.5 Recognizes you Zalando (zalando.com) is a European online fashion and lifestyle retail platform. It sells clothing, shoes, accessories, sportswear, and beauty products from a wide range of brands through a searchable e-commerce catalogue and marketplace. It is primarily for consumers in Europe looking to shop fashion and beauty online, as well as brands and retailers that want to reach Zalando’s customer base through its platform. See full description

Visibility score over measurements

43.3

Across the models with a known cutoff, 6 of 6 recognize you and can describe you.

A "~" and "est." marks an estimated knowledge cutoff: the model has no publicly stated date, so we place it from its release. It is an estimate, not a confirmed date.

Useful?

How AI describes you

How each AI model describes your domain in its own words. This is the models' view of you, not our reading of your site.

This reflects what each AI model learned during training, bounded by its knowledge cutoff - not a live, source-cited answer. See the models and their cutoffs

?AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

anthropic/claude-sonnet-4.6

Zalando Zalando is a European online fashion and lifestyle platform headquartered in Berlin, Germany. It operates one of Europe's largest fashion e-commerce marketplaces, offering: - Products: Clothing, shoes, accessories, sportswear, and beauty products across a wide range of price points and styles - Brands: Thousands of brands ranging from mainstream high-street labels to premium and luxury names, as well as its own private labels - Model: Functions both as a direct…

deepseek/deepseek-v4-pro

Zalando is a leading European online fashion and lifestyle platform. It offers a vast, curated selection of apparel, footwear, accessories, and beauty products from thousands of international brands—ranging from high-street labels to premium and designer names—all in one searchable catalogue.

google/gemini-2.5-flash

Zalando (at zalando.com) is an online retail platform that offers a vast selection of apparel, footwear, accessories, and beauty products. What it offers: Zalando acts as a comprehensive online fashion and beauty destination. It doesn't primarily produce its own goods but rather **curates and sells items from a multitude of established and emerging brands.

openai/gpt-5.5

Zalando (zalando.com) is a European online fashion and lifestyle retail platform. It sells clothing, shoes, accessories, sportswear, and beauty products from a wide range of brands through a searchable e-commerce catalogue and marketplace. It is primarily for consumers in Europe looking to shop fashion and beauty online, as well as brands and retailers that want to reach Zalando’s customer base through its platform.

x-ai/grok-4.3

Zalando (zalando.com) is a major European online fashion retailer headquartered in Germany. It operates a curated e-commerce platform offering apparel, footwear, accessories, and beauty products from thousands of brands (both affordable and premium), with features like a searchable catalog, personalized recommendations, and easy returns. It primarily targets fashion-conscious consumers across Europe seeking convenient online shopping with broad selection.

z-ai/glm-5.1

Zalando is a major European e-commerce company that operates a multi-brand online retail platform. What it offers: Zalando provides a vast, curated catalogue of over 4,000 international and local brands, ranging from fast fashion to high-end luxury. It sells apparel, footwear, accessories, and beauty products, and has expanded into sports and lifestyle categories.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

  • Zalando is a European online fashion and lifestyle platform headquartered in Berlin, Germany.

    From: anthropic/claude-sonnet-4.6

  • Zalando operates one of Europe’s largest fashion e‑commerce marketplaces.

    From: anthropic/claude-sonnet-4.6

  • Zalando sells clothing, shoes, accessories, sportswear, and beauty products across many price points and styles.

    From: anthropic/claude-sonnet-4.6

  • Zalando offers thousands of brands, from high‑street to premium and luxury, plus its own private labels.

    From: anthropic/claude-sonnet-4.6

  • Zalando functions both as a direct retailer and a marketplace for third‑party sellers.

    From: anthropic/claude-sonnet-4.6

  • Zalando provides Zalando Plus loyalty program, styling services, and sustainability initiatives like pre‑owned items.

    From: anthropic/claude-sonnet-4.6

  • Zalando serves primarily European consumers across roughly 25 European markets.

    From: anthropic/claude-sonnet-4.6

  • Zalando was founded in 2008.

    From: anthropic/claude-sonnet-4.6

  • Zalando is publicly traded on the Frankfurt Stock Exchange.

    From: anthropic/claude-sonnet-4.6

  • Zalando is considered one of Europe’s leading fashion e‑commerce destinations.

    From: anthropic/claude-sonnet-4.6

  • Zalando is a European online fashion and lifestyle retail platform.

    From: openai/gpt-5.5

  • Zalando sells clothing, shoes, accessories, sportswear, and beauty products from many brands.

    From: openai/gpt-5.5

  • Zalando provides a searchable e‑commerce catalogue and marketplace.

    From: openai/gpt-5.5

  • Zalando primarily serves European consumers shopping for fashion and beauty online.

    From: openai/gpt-5.5

  • Zalando also serves brands and retailers that want to reach its customer base.

    From: openai/gpt-5.5

  • Zalando is an online retail platform that sells apparel, footwear, accessories, and beauty products.

    From: google/gemini-2.5-flash

  • Zalando curates and sells items from many established and emerging brands rather than producing its own goods.

    From: google/gemini-2.5-flash

  • Zalando offers free shipping and free returns where applicable.

    From: google/gemini-2.5-flash

  • Zalando provides detailed product descriptions, customer reviews, and multiple payment options.

    From: google/gemini-2.5-flash

  • Zalando targets individual consumers seeking a convenient, extensive online fashion and beauty shopping experience.

    From: google/gemini-2.5-flash

  • Zalando is a major European e‑commerce company that operates a multi‑brand online retail platform.

    From: z-ai/glm-5.1

  • Zalando’s catalogue features over 4,000 international and local brands, from fast fashion to luxury.

    From: z-ai/glm-5.1

  • Zalando sells apparel, footwear, accessories, beauty products, and also sports and lifestyle items.

    From: z-ai/glm-5.1

  • Zalando runs a marketplace allowing external partners and brands to sell directly on its site.

    From: z-ai/glm-5.1

  • Zalando offers free delivery and extended free returns to customers.

    From: z-ai/glm-5.1

  • Zalando serves consumers in more than 25 European countries.

    From: z-ai/glm-5.1

  • Zalando targets a broad demographic, from budget‑conscious shoppers to fashion‑forward consumers.

    From: z-ai/glm-5.1

  • Zalando is a leading European online fashion and lifestyle platform.

    From: deepseek/deepseek-v4-pro

  • Zalando offers a curated selection of apparel, footwear, accessories, and beauty products.

    From: deepseek/deepseek-v4-pro

  • Zalando's range includes thousands of international brands, from high‑street to premium and designer.

    From: deepseek/deepseek-v4-pro

  • Zalando provides a searchable catalogue.

    From: deepseek/deepseek-v4-pro

  • Zalando's site targets fashion‑conscious consumers seeking a convenient, inspiring shopping experience.

    From: deepseek/deepseek-v4-pro

  • Zalando offers personalized recommendations.

    From: deepseek/deepseek-v4-pro

  • Zalando provides detailed product imagery.

    From: deepseek/deepseek-v4-pro

  • Zalando offers flexible delivery and returns.

    From: deepseek/deepseek-v4-pro

  • Zalando is a major European online fashion retailer headquartered in Germany.

    From: x-ai/grok-4.3

  • Zalando operates a curated e-commerce platform offering apparel, footwear, accessories, and beauty products from thousands of brands.

    From: x-ai/grok-4.3

  • Zalando provides a searchable catalog, personalized recommendations, and easy returns.

    From: x-ai/grok-4.3

  • Zalando primarily targets fashion‑conscious consumers across Europe.

    From: x-ai/grok-4.3

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):

  • Zalando functions both as a direct retailer and a marketplace for third‑party sellers.
  • Zalando is a European online fashion and lifestyle platform headquartered in Berlin, Germany.
  • Zalando is considered one of Europe’s leading fashion e‑commerce destinations.
  • Zalando is publicly traded on the Frankfurt Stock Exchange.
  • Zalando offers thousands of brands, from high‑street to premium and luxury, plus its own private labels.
  • Zalando operates one of Europe’s largest fashion e‑commerce marketplaces.
  • Zalando provides Zalando Plus loyalty program, styling services, and sustainability initiatives like pre‑owned items.
  • Zalando sells clothing, shoes, accessories, sportswear, and beauty products across many price points and styles.
  • Zalando serves primarily European consumers across roughly 25 European markets.
  • Zalando was founded in 2008.

Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):

  • Zalando is a leading European online fashion and lifestyle platform.
  • Zalando offers a curated selection of apparel, footwear, accessories, and beauty products.
  • Zalando offers flexible delivery and returns.
  • Zalando offers personalized recommendations.
  • Zalando provides a searchable catalogue.
  • Zalando provides detailed product imagery.
  • Zalando's range includes thousands of international brands, from high‑street to premium and designer.
  • Zalando's site targets fashion‑conscious consumers seeking a convenient, inspiring shopping experience.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

  • Zalando curates and sells items from many established and emerging brands rather than producing its own goods.
  • Zalando is an online retail platform that sells apparel, footwear, accessories, and beauty products.
  • Zalando offers free shipping and free returns where applicable.
  • Zalando provides detailed product descriptions, customer reviews, and multiple payment options.
  • Zalando targets individual consumers seeking a convenient, extensive online fashion and beauty shopping experience.

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

  • Zalando also serves brands and retailers that want to reach its customer base.
  • Zalando is a European online fashion and lifestyle retail platform.
  • Zalando primarily serves European consumers shopping for fashion and beauty online.
  • Zalando provides a searchable e‑commerce catalogue and marketplace.
  • Zalando sells clothing, shoes, accessories, sportswear, and beauty products from many brands.

Stands apart: x-ai/grok-4.3 - claims only this model makes (possibly out of date or made up):

  • Zalando is a major European online fashion retailer headquartered in Germany.
  • Zalando operates a curated e-commerce platform offering apparel, footwear, accessories, and beauty products from thousands of brands.
  • Zalando primarily targets fashion‑conscious consumers across Europe.
  • Zalando provides a searchable catalog, personalized recommendations, and easy returns.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

  • Zalando is a major European e‑commerce company that operates a multi‑brand online retail platform.
  • Zalando offers free delivery and extended free returns to customers.
  • Zalando runs a marketplace allowing external partners and brands to sell directly on its site.
  • Zalando sells apparel, footwear, accessories, beauty products, and also sports and lifestyle items.
  • Zalando serves consumers in more than 25 European countries.
  • Zalando targets a broad demographic, from budget‑conscious shoppers to fashion‑forward consumers.
  • Zalando’s catalogue features over 4,000 international and local brands, from fast fashion to luxury.

Positioning Models agree

Most models place you alongside: asos.com, farfetch.com, net-a-porter.com, ssense.com, amazon.com, mytheresa.com, nordstrom.com, revolve.com, shopbop.com, bloomingdales.com, boohoo.com, macys.com, matchesfashion.com, prettylittlething.com, shein.com

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 0 competitors here

Question asked: What is Zalando, the company at {domain}? For context, this company is in: The company operates an online retail platform that sells a wide range of apparel, footwear, accessories, and beauty products. It curates it Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

No competitors named in this context.

Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 9 competitors here

Question asked: Is Zalando a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

  • amazon.com - 5 mentions
  • asos.com - 5 mentions
  • zara.com - 5 mentions
  • farfetch.com - 3 mentions
  • net-a-porter.com - 3 mentions
  • boozt.com - 2 mentions
  • mango.com - 2 mentions
  • shein.com - 2 mentions
  • yoox.com - 1 mentions
Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Seen - 41 competitors here

Question asked: Someone is looking for: The company operates an online retail platform that sells a wide range of apparel, footwear, accessories, and beauty products. It curates it Which companies or brands would you recommend they consider? List the specific providers.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

  • asos.com - 6 mentions
  • farfetch.com - 6 mentions
  • net-a-porter.com - 6 mentions
  • ssense.com - 6 mentions
  • amazon.com - 5 mentions
  • mytheresa.com - 5 mentions
  • nordstrom.com - 5 mentions
  • revolve.com - 5 mentions
  • shopbop.com - 5 mentions
  • boohoo.com - 2 mentions
  • matchesfashion.com - 2 mentions
  • prettylittlething.com - 2 mentions
  • shein.com - 2 mentions
  • bloomingdales.com - 2 mentions
  • macys.com - 2 mentions
  • aboutyou.de - 1 mentions
  • anthropologie.com - 1 mentions
  • debenhams.com - 1 mentions
  • fashionnova.com - 1 mentions
  • freepeople.com - 1 mentions
  • hm.com - 1 mentions
  • johnlewis.com - 1 mentions
  • laredoute.fr - 1 mentions
  • luisaviaroma.com - 1 mentions
  • marksandspencer.com - 1 mentions
  • mrporter.com - 1 mentions
  • neimanmarcus.com - 1 mentions
  • next.co.uk - 1 mentions
  • saks.com - 1 mentions
  • selfridges.com - 1 mentions
  • theiconic.com - 1 mentions
  • uniqlo.com - 1 mentions
  • urbanoutfitters.com - 1 mentions
  • very.co.uk - 1 mentions
  • zara.com - 1 mentions
  • zappos.com - 1 mentions
  • therealreal.com - 1 mentions
  • vestiairecollective.com - 1 mentions
  • 24s.com - 1 mentions
  • aboutyou.com - 1 mentions
  • saksfifthavenue.com - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 0 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were not named in any of 6 answers here - this is where you are least visible.

6 model answers in this context, you were named in 0.

No competitors named in this context.

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Active (mentioned) (7)

  • aboutyou.com (1) AI
    Active
  • asos.com (6) AI
    Active
  • farfetch.com (6) AI
    Active
  • hm.com (1) AI
    Active
  • net-a-porter.com (6) AI
    Active
  • shein.com (2) AI
    Active
  • zara.com (1) AI
    Active

Suggestions (AI-found, not mentioned) (30)

  • aboutyou.se AI
    Off
  • ahlens.se AI
    Off
  • akershus.com AI
    Off
  • aspoon.se AI
    Off
  • boozt.com AI
    Off
  • brandos.se AI
    Off
  • bubbleroom.se AI
    Off
  • careofcarl.com AI
    Off
  • careofcarl.se AI
    Off
  • cubus.com AI
    Off
  • ellos.se AI
    Off
  • footway.com AI
    Off
  • footway.se AI
    Off
  • ginatricot.com AI
    Off
  • johnells.se AI
    Off
  • kappahl.com AI
    Off
  • lindex.com AI
    Off
  • lyko.com AI
    Off
  • mango.com AI
    Off
  • miinto.com AI
    Off
  • miinto.se AI
    Off
  • na-kd.com AI
    Off
  • nakd.com AI
    Off
  • nelly.com AI
    Off
  • nlyman.com AI
    Off
  • stadium.se AI
    Off
  • stayhard.se AI
    Off
  • stylepit.se AI
    Off
  • wakakuu.com AI
    Off
  • yoox.com AI
    Off
Useful?

AI visibility checklist

Readiness score: 33.3%

Priority actions

Do these first - ranked by expected impact on your AI visibility.

  1. High impact Organization entity (sameAs)
  2. High impact Structured data (JSON-LD) See the fix
  3. Medium impact Article schema (JSON-LD) See the fix
  4. Medium impact Author (byline/markup)
  5. Medium impact Clear main heading (H1) in the page source
  6. Medium impact HowTo schema (JSON-LD)
  7. Medium impact llms.txt present See the fix
  8. Medium impact Published/updated dates
  9. Lower impact Open Graph tags
  10. Lower impact sitemap.xml present
Useful?

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

  • ✗ llms.txt present
    ?What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).

    Add an llms.txt that describes your service for AI crawlers.
    llms.txt (place at {base_url}/llms.txt) 
    # Zalando
> One-line summary of what Zalando does and who it is for.

https://zalando.com

## Key pages
- [Home](https://zalando.com/): what Zalando offers, in brief
- [About](https://zalando.com/about): who Zalando is
- [Contact](https://zalando.com/contact): how to get in touch

## Notes
Written for AI assistants: plain facts about Zalando, kept current.
  • ✓ robots.txt present
    ?What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
  • ✗ sitemap.xml present
    ?What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

    Publish a sitemap.xml so your content is found.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

  • ✗ Structured data (JSON-LD)
    ?What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.

    Add schema.org JSON-LD (Organization/Product/FAQ).
    Organization schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Zalando",
  "url": "https://zalando.com",
  "logo": "https://zalando.com/logo.png",
  "description": "One or two plain sentences describing what Zalando does and who it is for.",
  "sameAs": [
    "https://www.linkedin.com/company/your-company"
  ]
}
</script>
  • ✓ FAQ / questions and answers
    ?What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.
  • ✗ Article schema (JSON-LD)
    ?What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

    Mark up articles and guides with Article schema (author, publisher, datePublished).
    Article schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Zalando"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Zalando",
    "logo": {
      "@type": "ImageObject",
      "url": "https://zalando.com/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://zalando.com/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>
  • ✗ HowTo schema (JSON-LD)
    ?What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

    Add HowTo schema to guides and step-by-step pages.
  • ✗ Organization entity (sameAs)
    ?What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

    Add Organization schema with sameAs links to your official profiles.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

  • ✓ Canonical URL
    ?What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
  • ✗ Open Graph tags
    ?What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.

    Add OG tags for sharing and previews.
  • ✓ Meta description
    ?What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
  • ✓ Page title
    ?What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
  • ✗ Clear main heading (H1) in the page source
    ?What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

    Have a clear H1 stating what the page is about, in server-rendered HTML.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

  • ✗ Author (byline/markup)
    ?What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

    State the author with markup (author in JSON-LD, rel=author or meta name=author).
  • ✗ Published/updated dates
    ?What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.

    Expose published and updated dates in markup (datePublished/dateModified or <time datetime>).
Useful?