LLMrank

Comprehensive report

dottorfox.com

Market: Global (en)

Each model is asked to answer as a buyer in Global, so your visibility reflects your actual market, not a global/US bias.

Dottor Fox manufactures and sells raw, frozen pet food and related products marketed as BARF (Biologically Appropriate Raw Food) for dogs and other companion animals. Its catalogue includes a range of meat‑based mixes, single‑protein portions, dried snacks, supplements, and grooming items intended to support animal health and wellbeing. The company targets pet owners who prefer natural, minimally processed diets and are willing to purchase larger minimum quantities for refrigerated delivery. It competes in the premium pet‑food segment, specifically the raw and frozen diet niche that addresses the nutritional and wellness needs of pets.

The area you and these competitors operate in: barf.it, primalpet.com, stevesrealfood.com, darwinsnatural.com, k9natural.com.

You are early, not behind

AI has not learned your brand yet - and that is fixable

Most sites start exactly here: the AI models simply have not learned who you are yet. This is not a penalty, it is an open lane. Right now barf.it and a few others own the answers in your space - the work below is how you start showing up alongside them.

Your first wins

  1. High impact Organization entity (sameAs) for your webmaster
  2. Medium impact Article schema (JSON-LD) for your webmaster
  3. Medium impact Author (byline/markup) for your webmaster

See the full checklist

Low confidence: AI models do not clearly recognise this brand yet and disagree on who you are, so the numbers below are preliminary. Paste your site so we can confirm them. Paste your site for an accurate report.

?0-100. How well AI models know and mention you - your presence in neutral buyer answers plus overall brand recognition.

0.0/100

AI Visibility Low confidence

Whether AI knows and mentions you.

Estimated from brand recognition only - paste your site to confirm.

?Share of best-practice (AEO) signals in place for AI visibility. Only scored when we can read your site.

73.3%

AI Readiness

Whether your site is technically optimised for AI.

Rises as you add the checklist signals - the groundwork that lets AI recognize you.

See the checklist

?Share of neutral buyer questions where a model brings you up unprompted.

Not brought up on their own yet

Unprompted mentions in AI answers (0%)

Two scores, two different things

AI Readiness is how well your own website is built for AI to read and cite - something you control. AI Visibility is whether AI actually knows and recommends you - shaped mostly by the rest of the web. You can be fully ready and still under-recommended; that gap is where the opportunity is.

Not ranked yet - no mentions on neutral buyer questions

Why you're underperforming

Your pages are already well prepared (readiness 73/100). What holds visibility back (0/100) is that AI does not yet recognise or surface your brand (recognition 0%, no organic share of voice) - this is driven mostly by off-site signals.

Your site is already in good shape - the main lever here is off-site: being known and cited across the web. The on-page items below help only at the margin.

What moves the needle: Organization entity (sameAs), Article schema (JSON-LD), Author (byline/markup)

Build your off-site presence

  1. High impact Get listed in the authoritative directories and industry bodies for your category and market
  2. High impact Earn mentions on the third-party sources AI leans on - trade press, respected editorial, category guides
  3. Medium impact Join and get profiled by the recognised association or network in your field
  4. Medium impact Keep your name, category and key facts consistent across the web so AI resolves you as one clear entity

Third-party sources you're outranked by (get present here first): darwinspet.com, nw-naturals.net, forbes.com

Ahead of you in search, too: barfworld.com, stevesrealfood.com, primalpetfoods.com - the competitors AI recommends also outrank you here.

AI's view of you is shaped mostly by what the rest of the web says, not just your own pages. These build the off-site signal AI leans on. LLMrank measures the result - you don't control third-party sites, so treat these as direction, not guarantees.

Where you show up across AI models

Preliminary - the models guessed these from the name alone. Paste your site to confirm.

Your brand and competitors as rows, AI models as columns. Each cell counts how often they are mentioned.

Ranking is based on neutral buyer questions. We don't count questions that already name you, so it's a fair comparison with competitors.

?Your rank is based on how often each brand is named unprompted across the neutral buyer questions. M = the brands compared (you plus your competitors). A model can recognize you and still not name you unprompted, so a 0 here is a visibility gap, not a sign the model does not know you.

Recognition was not measured for this older analysis. Re-run it to see which models recognize you.

Note: some models did not answer every question this run (z-ai/glm-5.1); their column may understate them.

Some models answered but named no brands in the neutral questions (z-ai/glm-5.1) - their column is all zeros, which is a real result, not an error.

Brand Mentions anthropic/claude-sonnet-4.6deepseek/deepseek-v4-progoogle/gemini-2.5-flashopenai/gpt-5.5x-ai/grok-4.3z-ai/glm-5.1
Your brand Dottor Fox 0 0 0 0 0 0 0
barf.it AI 5 1 1 1 1 1 0
primalpet.com AI 3 0 1 1 0 1 0
stevesrealfood.com AI SERP 3 1 0 1 0 1 0
darwinsnatural.com AI 2 0 0 1 0 1 0
k9natural.com AI 2 0 1 0 0 1 0
naturalinstinct.co.uk AI 2 1 0 0 1 0 0
naturesmenu.com AI 2 1 0 0 1 0 0
northwestnaturals.com AI 2 0 1 0 0 1 0
nutriment.co AI 2 1 0 0 1 0 0
nutriment.co.uk AI 2 1 0 0 1 0 0
stellaandchewy.com AI 2 1 1 0 0 0 0
stellachewy.com AI 2 0 0 1 0 1 0
answerspetfood.com AI 1 0 0 1 0 0 0
auntjenis.com AI 1 0 0 0 0 1 0
barfgold.de AI 1 0 0 0 1 0 0
barfworld.com AI SERP 1 0 1 0 0 0 0
bellaandduke.com AI 1 0 0 0 1 0 0
bravopacking.com AI 1 0 0 0 0 1 0
carnivora.com AI 1 0 0 0 0 1 0
carnivora.it AI 1 0 0 0 0 1 0
darwinsnaturalpet.com AI 1 1 0 0 0 0 0
faimmuseau.com AI 1 0 1 0 0 0 0
farmina.com AI 1 1 0 0 0 0 0
forza10.it AI 1 1 0 0 0 0 0
haretodaygonetomorrow.com AI 1 0 0 1 0 0 0
haustierkost.de AI 1 0 0 0 1 0 0
instinctpetfood.com AI 1 1 0 0 0 0 0
instinctraw.com AI 1 0 0 1 0 0 0
k9kravings.com AI 1 0 0 1 0 0 0
luposan.com AI 1 0 1 0 0 0 0
myperfectpet.com AI 1 0 0 1 0 0 0
naturalcode.it AI 1 0 1 0 0 0 0
naturesmenu.co.uk AI 1 0 1 0 0 0 0
ocrawdog.com AI 1 0 0 1 0 0 0
paleo-ridge.com AI 1 0 0 0 1 0 0
primalpetfoods.com AI SERP 1 1 0 0 0 0 0
prodograw.com AI 1 0 0 0 1 0 0
rawpaws.com AI 1 0 0 1 0 0 0
smallbatchpets.com AI 1 0 0 1 0 0 0
tuckersraw.com AI 1 0 0 0 0 1 0
vivaraw.com AI 1 0 0 1 0 0 0
wolftucker.com AI 1 1 0 0 0 0 0
ziwipk.com AI 1 0 1 0 0 0 0

Not satisfied? Change competitors

Useful?

Your visibility over time

Pro

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Pro measures you against earlier model generations too, so you can see how your presence has shifted and confirm that your changes have landed. Upgrade to Pro to unlock the over-time view.

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How AI describes you

How each AI model summarizes your site when given your details. This is what a model writes back about you from the description we passed it - not our own reading, and not proof the model knows you unprompted (see recognition).

These summaries are written from the details we gave each model, not fetched live or source-cited. Whether a model already knows you on its own is a separate signal - see recognition. See the models and their cutoffs

?AI answers can come from two places: a model's trained knowledge (what we measure here), and grounded answers where the model fetches and cites live sources. Grounded, cited measurement is a separate mode we plan to add later; today's report is the trained-knowledge view, per each model's cutoff.

We asked each model about your exact company (your domain + what you do), so the answer is not about a different company with a similar name.

Recognition was not measured for this older analysis. Re-run it to see which models recognize you.

anthropic/claude-sonnet-4.6

Dottor Fox Dottor Fox (dottorfox.com) appears to be an Italian company that manufactures and sells raw, frozen pet food following the BARF (Biologically Appropriate Raw Food) feeding philosophy.

deepseek/deepseek-v4-pro

I can confirm that Dottor Fox (at dottorfox.com) is an Italian company that manufactures and sells raw, frozen pet food specifically formulated for dogs and other companion animals. Here is a brief description of what this specific company offers and who it is for: What it offers: Dottor Fox specializes in BARF (Biologically Appropriate Raw Food) diets. Its product catalogue consists of frozen, raw meat-based food mixes and single-protein portions.

google/gemini-2.5-flash

Dottor Fox (dottorfox.com) is a company that manufactures and sells raw, frozen pet food and related products, specifically marketed as BARF (Biologically Appropriate Raw Food). What this specific company offers: * Raw, frozen pet food: Their primary offering is raw, frozen pet food. * BARF (Biologically Appropriate Raw Food): This indicates their products are formulated to mimic the natural diet of canids and other companion animals.

openai/gpt-5.5

I can’t independently verify the live contents of dottorfox.com here, but based on the company context you provided, Dottor Fox is a pet food company that manufactures and sells raw, frozen BARF-style pet food — mainly meat-based mixes and single-protein portions for dogs and other companion animals.

x-ai/grok-4.3

Dottor Fox (dottorfox.com) manufactures and sells raw, frozen BARF-style pet food (meat-based mixes, single-protein portions, etc.) for dogs and other companion animals. It targets pet owners who follow or want to try a raw/BARF feeding regimen. (The provided context matches the company exactly, so no external verification was needed.)

z-ai/glm-5.1

Basedon the context provided and verification of the company, Dottor Fox (found at dottorfox.com) is an Italian company that specializes in producing and selling raw, natural pet food. What it offers: The company provides a catalog of frozen, raw pet food formulated according to the BARF (Biologically Appropriate Raw Food) philosophy. Its primary offerings include: * Meat-based mixes: Complete, balanced frozen meals made from raw meat, bone, and offal.

Fact tracker

The distinct claims AI models made about you, one by one. Confirm the ones that are right, and flag anything that is wrong or out of date.

  • Dottor Fox is an Italian company.

    From: anthropic/claude-sonnet-4.6, z-ai/glm-5.1

  • Dottor Fox manufactures and sells raw, frozen pet food using the BARF feeding philosophy.

    From: anthropic/claude-sonnet-4.6

  • Dottor Fox offers meat‑based mixes and single‑protein portions for dogs and other companion animals.

    From: anthropic/claude-sonnet-4.6

  • Dottor Fox’s products are designed around natural, species‑appropriate raw feeding principles.

    From: anthropic/claude-sonnet-4.6

  • Dottor Fox targets pet owners, mainly dog owners, interested in raw feeding diets.

    From: anthropic/claude-sonnet-4.6

  • Dottor Fox manufactures and sells raw, frozen BARF-style pet food.

    From: x-ai/grok-4.3

  • Its products are marketed as BARF (Biologically Appropriate Raw Food).

    From: google/gemini-2.5-flash

  • It offers a range of meat‑based mixes.

    From: google/gemini-2.5-flash

  • Its products are intended for dogs and other companion animals.

    From: google/gemini-2.5-flash

  • Dottor Fox is an Italian company that manufactures and sells raw, frozen pet food for dogs and other companion animals.

    From: deepseek/deepseek-v4-pro

  • Its product range includes meat‑based mixes and single‑protein portions.

    From: x-ai/grok-4.3

  • The food is intended for dogs and other companion animals.

    From: x-ai/grok-4.3

  • Dottor Fox is a pet food company that manufactures raw, frozen BARF-style pet food.

    From: openai/gpt-5.5

  • Dottor Fox sells mainly meat‑based mixes and single‑protein portions for dogs and other companion animals.

    From: openai/gpt-5.5

  • Dottor Fox targets pet owners who want to feed a raw or biologically appropriate diet.

    From: openai/gpt-5.5

  • Dottor Fox offers frozen meat preparations, portioned raw meals, and related pet‑feeding products.

    From: openai/gpt-5.5

  • Dottorfox manufactures and sells raw, frozen pet food.

    From: google/gemini-2.5-flash

  • It provides single‑protein portions.

    From: google/gemini-2.5-flash

  • It sells related products such as supplements and treats.

    From: google/gemini-2.5-flash

  • It targets pet owners interested in BARF or natural, minimally processed diets.

    From: google/gemini-2.5-flash

  • Dottor Fox produces and sells raw, natural pet food.

    From: z-ai/glm-5.1

  • Dottor Fox offers frozen raw pet food formulated according to BARF.

    From: z-ai/glm-5.1

  • Its catalog includes meat‑based mixes made from raw meat, bone, and offal.

    From: z-ai/glm-5.1

  • It provides single‑protein portions using only one animal protein source.

    From: z-ai/glm-5.1

  • It sells natural snacks, dietary supplements, and complementary raw‑diet items.

    From: z-ai/glm-5.1

  • Dottor Fox serves dog, cat, and other companion‑animal owners.

    From: z-ai/glm-5.1

  • It targets owners who prefer raw, unprocessed nutrition over kibble or canned food.

    From: z-ai/glm-5.1

  • The company specializes in BARF (Biologically Appropriate Raw Food) diets.

    From: deepseek/deepseek-v4-pro

  • Its catalogue includes frozen, raw meat‑based food mixes and single‑protein portions.

    From: deepseek/deepseek-v4-pro

  • Products use uncooked ingredients without synthetic additives, grains, or fillers.

    From: deepseek/deepseek-v4-pro

  • Dottor Fox serves pet owners who want a species‑appropriate raw diet for their dogs and other carnivorous companion animals.

    From: deepseek/deepseek-v4-pro

  • The company's website is dottorfox.com.

    From: deepseek/deepseek-v4-pro

  • The company targets pet owners who follow or want to try a raw/BARF feeding regimen.

    From: x-ai/grok-4.3

Model agreement

How the AI models compare with each other - where they agree about you, and where one model stands apart. A model that disagrees is a concrete visibility risk worth addressing.

Facts One model differs

1 facts that several models agree on - a consistent picture.

Stands apart: anthropic/claude-sonnet-4.6 - claims only this model makes (possibly out of date or made up):

  • Dottor Fox manufactures and sells raw, frozen pet food using the BARF feeding philosophy.
  • Dottor Fox offers meat‑based mixes and single‑protein portions for dogs and other companion animals.
  • Dottor Fox targets pet owners, mainly dog owners, interested in raw feeding diets.
  • Dottor Fox’s products are designed around natural, species‑appropriate raw feeding principles.

Stands apart: deepseek/deepseek-v4-pro - claims only this model makes (possibly out of date or made up):

  • Dottor Fox is an Italian company that manufactures and sells raw, frozen pet food for dogs and other companion animals.
  • Dottor Fox serves pet owners who want a species‑appropriate raw diet for their dogs and other carnivorous companion animals.
  • Its catalogue includes frozen, raw meat‑based food mixes and single‑protein portions.
  • Products use uncooked ingredients without synthetic additives, grains, or fillers.
  • The company specializes in BARF (Biologically Appropriate Raw Food) diets.
  • The company's website is dottorfox.com.

Stands apart: google/gemini-2.5-flash - claims only this model makes (possibly out of date or made up):

  • Dottorfox manufactures and sells raw, frozen pet food.
  • It offers a range of meat‑based mixes.
  • It provides single‑protein portions.
  • It sells related products such as supplements and treats.
  • It targets pet owners interested in BARF or natural, minimally processed diets.
  • Its products are intended for dogs and other companion animals.
  • Its products are marketed as BARF (Biologically Appropriate Raw Food).

Stands apart: openai/gpt-5.5 - claims only this model makes (possibly out of date or made up):

  • Dottor Fox is a pet food company that manufactures raw, frozen BARF-style pet food.
  • Dottor Fox offers frozen meat preparations, portioned raw meals, and related pet‑feeding products.
  • Dottor Fox sells mainly meat‑based mixes and single‑protein portions for dogs and other companion animals.
  • Dottor Fox targets pet owners who want to feed a raw or biologically appropriate diet.

Stands apart: x-ai/grok-4.3 - claims only this model makes (possibly out of date or made up):

  • Dottor Fox manufactures and sells raw, frozen BARF-style pet food.
  • Its product range includes meat‑based mixes and single‑protein portions.
  • The company targets pet owners who follow or want to try a raw/BARF feeding regimen.
  • The food is intended for dogs and other companion animals.

Stands apart: z-ai/glm-5.1 - claims only this model makes (possibly out of date or made up):

  • Dottor Fox offers frozen raw pet food formulated according to BARF.
  • Dottor Fox produces and sells raw, natural pet food.
  • Dottor Fox serves dog, cat, and other companion‑animal owners.
  • It provides single‑protein portions using only one animal protein source.
  • It sells natural snacks, dietary supplements, and complementary raw‑diet items.
  • It targets owners who prefer raw, unprocessed nutrition over kibble or canned food.
  • Its catalog includes meat‑based mixes made from raw meat, bone, and offal.

Positioning Models agree

Most models place you alongside: barf.it, primalpet.com, stevesrealfood.com, darwinsnatural.com, k9natural.com, naturalinstinct.co.uk, naturesmenu.com, northwestnaturals.com, nutriment.co, nutriment.co.uk, stellaandchewy.com, stellachewy.com

The models position you in the same space - a consistent read.

Where this plays out, context by context

The same picture broken down per buyer question (and per market when measured): where you are named, who shows up instead, and how it shifts by context.

By context

Brand questions
?What models say when asked about you by name. Not used for the competitive ranking (it names you).
Brand question - 1 competitors here

Question asked: What is Dottor Fox, the company at {domain}? For context, this company is in: Dottor Fox manufactures and sells raw, frozen pet food and related products marketed as BARF (Biologically Appropriate Raw Food) for dogs an Briefly describe what THIS specific company offers and who it is for. If you cannot confirm this exact company, say so rather than describing a different company with a similar name.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

  • barf.it - 6 mentions
Alternatives to you
?When someone asks for alternatives to you - who the models suggest instead.
Brand question - 0 competitors here

Question asked: Is Dottor Fox a good choice, and what are the main alternatives? List the specific companies a buyer would compare.

You were named in 6 of 6 answers here - you show up in this context.

6 model answers in this context, you were named in 6.

No competitors named in this context.

Category recommendations
?Neutral category questions (a buyer describing their need). Counts for your ranking - who gets recommended.
Not seen - 43 competitors here

Question asked: Someone is looking for: Dottor Fox manufactures and sells raw, frozen pet food and related products marketed as BARF (Biologically Appropriate Raw Food) for dogs an Which companies or brands would you recommend they consider? List the specific providers.

You were not named in any of 5 answers here - this is where you are least visible. The competitor barf.it was named most often (5x).

5 model answers in this context, you were named in 0.

  • barf.it - 5 mentions
  • stevesrealfood.com - 3 mentions
  • primalpet.com - 3 mentions
  • naturalinstinct.co.uk - 2 mentions
  • naturesmenu.com - 2 mentions
  • nutriment.co - 2 mentions
  • nutriment.co.uk - 2 mentions
  • stellaandchewy.com - 2 mentions
  • darwinsnatural.com - 2 mentions
  • stellachewy.com - 2 mentions
  • k9natural.com - 2 mentions
  • northwestnaturals.com - 2 mentions
  • darwinsnaturalpet.com - 1 mentions
  • farmina.com - 1 mentions
  • forza10.it - 1 mentions
  • instinctpetfood.com - 1 mentions
  • primalpetfoods.com - 1 mentions
  • wolftucker.com - 1 mentions
  • barfgold.de - 1 mentions
  • bellaandduke.com - 1 mentions
  • haustierkost.de - 1 mentions
  • paleo-ridge.com - 1 mentions
  • prodograw.com - 1 mentions
  • answerspetfood.com - 1 mentions
  • haretodaygonetomorrow.com - 1 mentions
  • instinctraw.com - 1 mentions
  • k9kravings.com - 1 mentions
  • myperfectpet.com - 1 mentions
  • ocrawdog.com - 1 mentions
  • rawpaws.com - 1 mentions
  • smallbatchpets.com - 1 mentions
  • vivaraw.com - 1 mentions
  • barfworld.com - 1 mentions
  • faimmuseau.com - 1 mentions
  • luposan.com - 1 mentions
  • naturalcode.it - 1 mentions
  • naturesmenu.co.uk - 1 mentions
  • ziwipk.com - 1 mentions
  • auntjenis.com - 1 mentions
  • bravopacking.com - 1 mentions
  • carnivora.com - 1 mentions
  • carnivora.it - 1 mentions
  • tuckersraw.com - 1 mentions
Where to buy
?Where to buy in this category online. Counts for your ranking - who the models name.
Not seen - 0 competitors here

Question asked: Where can someone buy products in this category online, shipped to their home? Name the specific companies.

You were not named in any of 6 answers here - this is where you are least visible.

6 model answers in this context, you were named in 0.

No competitors named in this context.

More AI models are coming to your report.

Useful?

Competitors AI mentions

These are the competitors AI models name alongside you, with how often each is mentioned.

Ahead of you in search, too: barfworld.com, stevesrealfood.com, primalpetfoods.com - the competitors AI recommends also outrank you here.

Active (mentioned) (43)

  • answerspetfood.com (1) AI
    Active
  • auntjenis.com (1) AI
    Active
  • barf.it (5) AI
    Active
  • barfgold.de (1) AI
    Active
  • barfworld.com (1) AI
    Active
  • bellaandduke.com (1) AI
    Active
  • bravopacking.com (1) AI
    Active
  • carnivora.com (1) AI
    Active
  • carnivora.it (1) AI
    Active
  • darwinsnatural.com (2) AI
    Active
  • darwinsnaturalpet.com (1) AI
    Active
  • faimmuseau.com (1) AI
    Active
  • farmina.com (1) AI
    Active
  • forza10.it (1) AI
    Active
  • haretodaygonetomorrow.com (1) AI
    Active
  • haustierkost.de (1) AI
    Active
  • instinctpetfood.com (1) AI
    Active
  • instinctraw.com (1) AI
    Active
  • k9kravings.com (1) AI
    Active
  • k9natural.com (2) AI
    Active
  • luposan.com (1) AI
    Active
  • myperfectpet.com (1) AI
    Active
  • naturalcode.it (1) AI
    Active
  • naturalinstinct.co.uk (2) AI
    Active
  • naturesmenu.co.uk (1) AI
    Active
  • naturesmenu.com (2) AI
    Active
  • northwestnaturals.com (2) AI
    Active
  • nutriment.co (2) AI
    Active
  • nutriment.co.uk (2) AI
    Active
  • ocrawdog.com (1) AI
    Active
  • paleo-ridge.com (1) AI
    Active
  • primalpet.com (3) AI
    Active
  • primalpetfoods.com (1) AI
    Active
  • prodograw.com (1) AI
    Active
  • rawpaws.com (1) AI
    Active
  • smallbatchpets.com (1) AI
    Active
  • stellaandchewy.com (2) AI
    Active
  • stellachewy.com (2) AI
    Active
  • stevesrealfood.com (3) AI
    Active
  • tuckersraw.com (1) AI
    Active
  • vivaraw.com (1) AI
    Active
  • wolftucker.com (1) AI
    Active
  • ziwipk.com (1) AI
    Active

Suggestions (AI-found, not mentioned) (41)

  • albionpetfoods.co.uk AI
    Off
  • barf-italia.it AI
    Off
  • barf4dogs.it AI
    Off
  • barfexpress.it AI
    Off
  • barfitalia.com AI
    Off
  • barfmarket.it AI
    Off
  • barfshop.it AI
    Off
  • benyfitnatural.co.uk AI
    Off
  • bigdogpetfoods.com AI
    Off
  • biobarf.it AI
    Off
  • carnibarf.it AI
    Off
  • cibonaturalecani.it AI
    Off
  • cotswoldraw.com AI
    Off
  • darwinspet.com AI
    Off
  • farmfood.it AI
    Off
  • freshbarf.it AI
    Off
  • honeyforpets.co.uk AI
    Off
  • honeysrealdogfood.com AI
    Off
  • ilbocconedoro.it AI
    Off
  • italbarf.it AI
    Off
  • naturabarf.it AI
    Off
  • naturalinstinct.com AI
    Off
  • naturalpet.it AI
    Off
  • ocraw.com AI
    Off
  • paleoridge.co.uk AI
    Off
  • petbarf.it AI
    Off
  • petfoodnatural.it AI
    Off
  • petitami.it AI
    Off
  • primalpet.it AI
    Off
  • prime100.com.au AI
    Off
  • rawdogfood.it AI
    Off
  • rawpawspetfood.com AI
    Off
  • rawpet.it AI
    Off
  • rawpetfood.it AI
    Off
  • rawtogo.co.uk AI
    Off
  • southenddogtraining.co.uk AI
    Off
  • stellaandchewys.com AI
    Off
  • therawdogfoodco.com AI
    Off
  • wefeedraw.com AI
    Off
  • wolfworthy.co.uk AI
    Off
  • ziwipets.com AI
    Off

Sources around your brand

Ranking above you in search

  • darwinspet.com
  • nw-naturals.net
  • barfworld.com
  • forbes.com
  • mudbay.com
  • mypetcarnivore.com
  • petfood.express
  • rawpetfooddeliverymarket.com

AI also names 43 domains in your category - see Competitors.

These are the sites that surface for your category in search - where AI and buyers look, and where you're currently outranked or absent. This is search and mention data, not per-citation AI grounding (that needs deeper measurement).

Useful?

AI visibility checklist

Readiness score: 73.3%

We check your homepage and a few key linked pages (like /faq and /about) - where AI reads first. A cross means we did not find the signal there, not that it cannot exist elsewhere on your site.

Priority actions

Do these first - ranked by expected impact on your AI visibility.

  1. High impact Organization entity (sameAs) for your webmaster
  2. Medium impact Article schema (JSON-LD) for your webmaster See the fix
  3. Medium impact Author (byline/markup) for your webmaster
  4. Medium impact HowTo schema (JSON-LD) for your webmaster
Useful?

Can AI crawlers find and read your site at all? These signals tell language models where your content lives and that they are welcome to read it.

  • ✓ llms.txt present
    ?What: a /llms.txt that describes your service for AI crawlers. Why: it helps language models understand what you do and cite you correctly (like robots.txt, but for AI).
  • ✓ robots.txt present
    ?What: a /robots.txt that controls what crawlers may read. Why: without it, important pages can be missed or the wrong pages indexed.
  • ✓ sitemap.xml present
    ?What: a /sitemap.xml listing your pages. Why: crawlers and AI find your whole structure so nothing important is missed.

Machine-readable facts about who you are and what you offer. The clearer your structured data, the more accurately AI can understand and describe you instead of guessing.

  • ✓ Structured data (JSON-LD)
    ?What: JSON-LD describing your company and products in a machine-readable way. Why: AI uses it to understand what you are and describe you correctly.
  • ✓ FAQ / questions and answers
    ?What: an FAQ with clear questions and answers. Why: it matches how people ask AI - models often lift answers straight from well-structured FAQs.
  • ✗ Article schema (JSON-LD)
    ?What: JSON-LD of type Article/BlogPosting with author, publisher and dates. Why: it helps AI understand the page is editorial content, who stands behind it and how fresh it is - signals that weigh in when models choose what to cite.

    Mark up articles and guides with Article schema (author, publisher, datePublished).
    Article schema (JSON-LD) 
    <script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your article title",
  "author": {
    "@type": "Organization",
    "name": "Dottorfox"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Dottorfox",
    "logo": {
      "@type": "ImageObject",
      "url": "https://dottorfox.com/logo.png"
    }
  },
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "mainEntityOfPage": "https://dottorfox.com/your-article",
  "description": "One or two plain sentences summarising the article so a model can quote it."
}
</script>
  • ✗ HowTo schema (JSON-LD)
    ?What: JSON-LD of type HowTo for step-by-step content. Why: it makes instructions machine-readable so AI can reproduce your steps correctly instead of guessing.

    Add HowTo schema to guides and step-by-step pages.
  • ✗ Organization entity (sameAs)
    ?What: Organization schema with sameAs links to your official profiles (e.g. LinkedIn, Wikidata). Why: it ties your company to a clear entity so AI does not confuse you with someone else and describes you correctly.

    Add Organization schema with sameAs links to your official profiles.

The plain, static content AI actually reads. Clear titles, headings and descriptions in the page source mean models read what you do instead of an empty shell.

  • ✓ Canonical URL
    ?What: a canonical URL points to the 'real' address when the same content lives on several URLs. Why: it stops your visibility being split across duplicates.
  • ✓ Open Graph tags
    ?What: Open Graph tags (title/image/description) control how the page looks when shared. Why: they give AI and social media a clear, correct summary.
  • ✓ Meta description
    ?What: the page's short summary. Why: search engines and AI use it to describe you - a good description means you are described the way you want.
  • ✓ Page title
    ?What: the page title. Why: it is the first thing AI and search engines read - a clear title with what you do helps you get named in the right context.
  • ✓ Clear main heading (H1) in the page source
    ?What: a main heading (H1) present in the page source. Why: AI crawlers often do not run JavaScript - a static, clear heading means they actually read what you do instead of seeing an empty page.

Who stands behind the content and how current it is. Clear authorship and dates are credibility signals AI weighs when it decides whether to trust and cite you.

  • ✗ Author (byline/markup)
    ?What: a clear author via markup (JSON-LD author, rel=author or meta author). Why: who stands behind the content is a credibility signal (E-E-A-T) that AI weighs when deciding whether to trust and cite you.

    State the author with markup (author in JSON-LD, rel=author or meta name=author).
  • ✓ Published/updated dates
    ?What: datePublished/dateModified in markup or <time> elements. Why: freshness matters - AI often prefers updated content and can show when something was last changed.
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